Rosie Ginday, Miss Macaroon

Rosie Ginday started Miss Macaroon eight years ago with just £500 of personal funds, and a free kitchen space from her local College, University College Birmingham. Today, she is the owner of a successful social enterprise that not only supplies macaroons to high-end restaurants and retailers, but also provides career opportunities for young people.

Rosie’s inspiration for her business stems from seeing a close family member brought up in care and the impact that this had on them. Rosie’s ambition was to be able to provide young people with thesame access and opportunities that she was fortunate to receive and to enable them to break into competitive industries. This ambition was realised through the development of her business, Miss Macaroon, and her eight-week training course, ‘Macaroons That Make A Difference’, which provides young people with the skills they need to be work ready.

Her journey has not always been straightforward. Rosie has faced issues of self-limiting beliefs, barriers to accessing finance, as well as the broader issues associated with being a business owner. Now an ‘Entrepreneur in Residence’ at the University of Birmingham’s Centre for Women’s Enterprise, Leadership, Economy & Diversity (WE-LEAD), Rosie works closely with Professor Kiran Trehan to increase the social impact of Miss Macaroon by providing mentoring and apprenticeship opportunities.
Unfiltered Lives - Rosie Ginday