Department of Marketing

The Department of Marketing at Birmingham Business School delivers internationally excellent teaching and research, with our teaching having impact at Undergraduate, MSc, MBA and PhD research levels. MSc Marketing programmes are approved and accredited by The Chartered Institute of Marketing (CIM), counting towards 50% of the CIM Professional Diploma in Marketing.

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Posted 26 January 2016

How McDonald's made the golden arches glisten again

Professor of Marketing Isabelle Szmigin states that McDonald's latest results show that our appetite for fast food is as strong as ever – and that the fast food outlet has once again found a way to beat its competition and critics.

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