Department of Marketing

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The Department of Marketing at Birmingham Business School delivers internationally excellent teaching and research, with our teaching having impact at Undergraduate, MSc, MBA and PhD research levels.


CIM Accredited

MSc Marketing programmes are approved and accredited by The Chartered Institute of Marketing (CIM), counting towards 50% of the CIM Professional Diploma in Marketing.

MSc programmes

We run four outstanding MSc Marketing degree programmes which attract students from more than 30 countries.


Scholarships available, such as the Simon Evans MSc Scholarship, allow exceptional students to gain access onto MSc courses.


Business to business, consumer behaviour, ethics, innovation management, marketing strategy and sustainable marketing.

A graduate discusses the MSc Marketing programme at Birmingham Business School (left) and an international student dicusses her highlights of studying the MSc Strategic Marketing and Consulting programme (right).

Latest News

Are food labels making us fat? Shoppers are making poor healthy eating choices because nutritional info is too confusing
A recent study conducted by Sheena Leek and Isabelle Szmigin of the Department of Marketing has been featured in the Daily Mail. The research highlights how efforts to reduce obesity and promote a healthy diet are being hampered by confusing nutritional information on food packaging.
Did you know you signed up for a free trial? Isabelle Szmigin appears on BBC's Watchdog to comment on the transparency of Amazon's 'Prime' option
Are Amazon misleading their customers with the online placement of their premium 'Prime' option? Professor of Marketing Isabelle Szmigin examines the Amazon website on Watchdog to find out (segment begins at 18 minutes).
In for a penny: how Poundland conquered British high streets
Professor of Marketing Isabelle Szmigin looks into the reasons behind the continuing success of the high street discount giant.

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