Department of Marketing

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The Department of Marketing at Birmingham Business School delivers internationally excellent teaching and research, with our teaching having impact at Undergraduate, MSc, MBA and PhD research levels.

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CIM Accredited

MSc Marketing programmes are approved and accredited by The Chartered Institute of Marketing (CIM), counting towards 50% of the CIM Professional Diploma in Marketing.

MSc programmes

We run four outstanding MSc Marketing degree programmes which attract students from more than 30 countries.

Scholarships

Scholarships available, such as the Simon Evans MSc Scholarship, allow exceptional students to gain access onto MSc courses.

Research

Business to business, consumer behaviour, ethics, innovation management, marketing strategy and sustainable marketing.


A graduate discusses the MSc Marketing programme at Birmingham Business School (left) and an international student dicusses her highlights of studying the MSc Strategic Marketing and Consulting programme (right).

Latest News

Eye on the prize: Coca-Cola's magic has always been in mischievous marketing
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Professor Isabelle Szmigin of the Department of Marketing considers Coca-Cola's recent sponsorship deal with the London Eye and the wider implications of the product's promotion in the ongoing health debate.
Birmingham Means Business Research Showcase
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The Birmingham Means Business showcase was held to demonstrate how our academic research can help businesses and voluntary organisations in the region take advantage of a booming local economy.
University of Birmingham wins Outstanding International Strategy
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The University recently won the Times Higher Education Leadership and Management Award (THELMA) for its bold approach to securing its position in Brazil as the higher education institute partner of choice.

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