Within the Marketing Department at the University of Birmingham, there is a vibrant mix of young and established researchers. The research within the department is driven by real questions that face business and society. Many of these questions – and their associated symptoms, problems and issues – do not simply fit into disciplinary boxes and so our research agenda and practices emphasize diversity, pluralism and inter-disciplinarity. In this spirit, the marketing department aims to strike a balance between having a boundary field-spanning research agenda and profile, while also creating a sense of intellectual identity through developing specific marketing research themes. At present, the department’s main research activity concentrates on three inter-related themes;
1) Social Marketing and Society
2) Business Market Networks and Communication
3) Strategic Marketing and Innovation
Research and training within the department has been funded by several main UK government agencies such as the British Academy(BA), the Engineering and Physical Sciences Research Council (EPSRC), as well as the Economic and Research Council (ESRC). Our research activity has been recognized as extremely innovative, for example, receiving a prestigious EPSRC Fellowship Award.
We also collaborate closely with a range of international, national and local businesses and also with professional accrediting bodies, including the Chartered Institute of Marketing and the Market Research Society. This support and reciprocal engagement reflects the expansive view of our marketing research.
Current Research Projects
Disposal of the dead: an examination of the interface between consumption behaviour and supply
Investigators: Dr Louise Canning | Professor Isabelle Szmigin
Keep up to date with all future seminars.