MSc Marketing

Start date
1 year full-time; 2 years part-time
Course Type
Postgraduate, Taught

Annual fee 2023-2024 to be confirmed
Fees 2022-2023
AED 130,270 (full-time) 
Scholarships available for all students

Designed for those with from a wide variety of backgrounds, this course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.

The programme is subject to UAE Ministry of Education accreditation. 

Study marketing to boost your career

In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.

You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability.

Industry workshops, and careers support will help you to develop transferable skills, such as agile working and resilience.

Why study at the University of Birmingham, Dubai?

  • You will be part of a prestigious community who studied at the oldest business school in the UK. Moreover, Birmingham Business School is part of an elite group of global business schools and holds the Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME).
  • Birmingham is recognised as the number one university by its employability and advanced career opportunities by leading employers (2020-21).
  • As part of this, during your studies, you will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.




Semester 1

The following modules must be taken:

  • Marketing Strategy (20 credits)
  • Consumer Insights (20 credits)
  • Marketing Communications (20 credits)
  • Research and Analysis in Marketing (20 credits)

Semester 2

  • Research and Analysis in Marketing (20 credits)
  • Digital Marketing (20 credits)
  • International Marketing (20 credits)
  • Responsible Marketing (20 credits)

Optional modules

Choose one of the following optional modules:

  • Dissertation (40 credits)
  • Company project (40 credits)

The optional modules listed on the website for this programme may occasionally be subject to change. As you will appreciate, staff changes can lead to changes in specialist areas and therefore the  modules that are offered. Where a module is no longer available, we will inform you as soon as possible so that you make alternative choices.


Annual fee 2023-2024 to be confirmed

Fees 2022 - 2023
AED 130,270 (full-time) 

How To Apply

Our Standard Requirements

In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in any subject.

Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference.

International Requirements

International Students

English language scores of 7.0 IELTS (no less than 6.5 in any band). 

  • IELTS 7.0 with no less than 6.5 in any band
  • TOEFL: 95 overall with no less than 22 in any band
  • Pearson Test of English (PTE) including online: PTE Academic 76 with no less than 67 in all four skills
  • Cambridge English (exams taken from 2015): Advanced or Proficiency – minimum overall score of 185, with no less than 176 in any component


The University of Birmingham Dubai offers access to a brand-new, state-of-the-art campus where you will be part of a supportive community who you will get to know personally. 

You will have the same teaching as offered on our Edgbaston campus, meaning you will receive an education from a top 100, globally respected research-intensive Russell Group university. The flexible programme will allow you to tailor your studies to suit your personal circumstances such as intensive weekend studies and evening classes so you can study while you work. You will also benefit from small class sizes and personalised one-to-one sessions with your tutor.

This course aims to ensure that you will study the most current issues facing the discipline and is designed so that the different programme pathways are aligned with the research interests of leading academic experts in marketing.

This course is for graduates from a wide variety of backgrounds who may have no prior experience of or background in marketing or business. It is a generalist programme that reflects the ever-evolving nature of marketing theory and practice, coupled with a sensitivity to the impacts of ongoing technological developments, sustainability and responsibility issues, the challenges of global markets and the period of fluid transition that world economies face currently.

By the end of the programme, you will have acquired a high standard of knowledge of the principles, theoretical concepts and practice of marketing, developing more specialised skills in digital, global or responsible marketing depending on the pathway you chose. 

In addition to critical analytical capabilities, problem solving, critiquing literature and evaluating information sources, you will develop your communication skills, both written and oral, and will have many opportunities to practice them by using IT and organising group and teamwork activities. You will also gain experience of project work and develop the understanding required to manage marketing research projects through a range of modules, and diverse and inclusive modes of assessment. 

Graduates will leave the University of Birmingham, Dubai, perfectly placed to take up key marketing positions in marketing, advertising, public relations, fundraising or research industries.

These roles could be in the public or private  sectors where there is high demand for graduates who can conduct research, analyse information, formulate, and execute programmes of activity.

Top jobs in this area

  • Advertising account executive
  • Digital marketer
  • Media buyer
  • PPC specialist
  • Public relations officer
  • Social media manager
  • Business adviser
  • Marketing executive
  • UX designer
  • Business development manager