Marketing (Dubai) MSc

You will benefit from:

• A programme delivered by the Birmingham Business School, one of the few business schools consistently found in global ranking tables - proud to hold triple-crown accreditation from leading bodies AMBA, EQUIS and AACSB.
• Chartered Institute of Marketing (CIM) accredited programme – where you have accelerated attainment of CIM qualifications, such as the Certificate in Professional Marketing or Professional Digital Marketing
• Block taught modules delivered over weekends, designed to offer flexibility and suit working professionals
• Study in Dubai - a global hub for business and innovation
• A globally recognised British education and a degree from a university ranked #68 in the world (QS World University Rankings 2027)

Course Structure

Real-world industry experience

Apply your learning through live project assessments working with organisations in the UAE and practical workshops that connect theory with practice.

Company project

Engage in the Company Project and conduct original research in a real organisation in the UAE on a live marketing problem.

Industry and alumni connections

Learn from leading marketing professionals, guest speakers and alumni through industry engagement activities throughout the programme, including Noon, Careem, and Porsche.

Flexible weekend study

Weekend block teaching enables students to balance postgraduate study alongside employment, internships or other commitments.

Study in Dubai

Study marketing in one of the world’s leading business hubs, with exposure to international organisations, diverse consumer markets and opportunities across the UAE and GCC.

• Taught modules – these include lectures, workshops, seminars and practical labs
• Assessments - these will include group and individual projects, group presentations, individual reports, essays and briefing papers
• Dissertation Project - this provides students the opportunity to complete a traditional dissertation or a company project

The optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available, we will let you know as soon as we can and help you to make other choices.

The course comprises of 180 credits, taught through a series of 20 credit modules and a 40 credit Dissertation or Company Project.

2026/27 Session

The following must be taken:

You must choose one of the following:

In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in any subject.

Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference.

English language requirements

If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification or a Presessional English course.

For this course we require IELTS 6.5 with no less than 6.0 in any band, which is equivalent to:

• TOEFL iBT taken before January 2026: 88 overall with no less than 21 in Reading, 20 Listening, 22 Speaking and 21 in Writing
• TOEFL iBT taken from January 2026: 4.5 Overall with no less than 4.5 in any 2 skills and 4 in the other two skills
• Pearson Test of English (PTE): Academic 67 with no less than 64 in all four skills
• Cambridge English: C1 Advanced - minimum overall score of 176, with no less than 169 in any component
• LanguageCert ESOL SELT (UKVI): B2 'Communicator' with no less than 33 in each skill

Paying your tuition fees

Tuition fees are payable for each year of your programme. To help you manage the cost of study, you can pay fees in full or in three instalments per academic year.

To secure your place, you must pay a non-refundable tuition fee deposit of AED 5,000 by the deadline stated in your Conditional Offer. This deposit will be deducted from your tuition fees.

To avoid delays, please ensure all required documents are included with your application.

Find guidance on how to apply, key steps in the process and answers to frequently asked questions.

• Marketing Executive
• Brand Manager
• Digital Marketing Specialist
• Market Research Analyst
• Marketing Consultant

Students also benefit from access to the University’s dedicated Careers Network, which provides support for career planning, networking, and professional development.

Careers Network

In a competitive global market, you need to be ready for work before you graduate. At the University of Birmingham Dubai, our careers services will help you plan and achieve your ambitions. Whatever you plan to do after your degree, the Careers Network Dubai information, advice, and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.

Our state-of-the-art Dubai campus, with its iconic buildings overlooking stunning parkland and friendly community, will quickly make you feel at home in the UAE's second city. Expect plenty of exciting activities to get involved in outside of your studies, as well as all the support and advice you need.

Accommodation

Coming to the University of Birmingham Dubai to study might be your first time living away from home. Our student accommodation partners allow you to enjoy your independence in safe, welcoming, and sociable surroundings.

Living in Dubai

Enrich your life with endless attractions, entertainment and lifestyle opportunities. In just over 50 years, Dubai has transformed itself from a tiny settlement to a glistening city and world-class destination. It’s no wonder our students fall in love with the city.

Campus life

Our state-of-the-art Dubai campus is where our diverse community comes together, providing a home for up to 3,000 students to learn, relax, and socialise.

Student support

Whoever you are and wherever you come from, we are committed to providing the best possible support to all of our students, both before you start and throughout your time on campus, so that you can get the most out of your university experience.

Take a virtual tour

Explore our Dubai campus from wherever you are. Get a feel for the wide range of modern spaces and state-of-the-art facilities.

FAQ

Who is the MSc Marketing programme designed for?

The programme is suitable for graduates from a wide range of academic backgrounds who are looking to build expertise in marketing, develop career-ready skills and prepare for roles across a variety of industries and sectors. No previous marketing degree or experience is required.

Is the degree awarded the same as the UK campus degree?

Yes. Students graduate with a University of Birmingham degree and benefit from the same academic standards and quality assurance processes as those studying at the University’s UK campus. It is also accredited by the United Arab Emirates Ministry of Higher Education and Scientific Research.

Is the MSc Marketing programme accredited?

Yes. The programme is accredited by the Chartered Institute of Marketing (CIM), providing students with access to professional development opportunities and industry-recognised credentials.

How is the programme taught?

The programme is delivered through weekend block teaching, enabling students to balance postgraduate study alongside professional and personal commitments.

Can I work while studying?

The weekend teaching format provides flexibility for students who wish to continue working while completing their degree.

Can I undertake an internship while studying?

Many students use the programme’s flexible structure to gain valuable professional experience through internships or employment alongside their studies.

What practical experience will I gain during the programme?

Students have opportunities to apply their learning through company projects, live project assessments, practical workshops and industry-focused activities that connect academic theory with real-world marketing challenges.

Will I have opportunities to engage with industry professionals?

Yes. Students benefit from guest speakers, industry workshops, alumni engagement opportunities and interactions with marketing professionals who share insights into contemporary marketing practice and careers.

What careers can I pursue after graduation?

Graduates may pursue careers in areas including brand management, digital marketing, communications, social media marketing, market research, customer experience and marketing consultancy.

Why study marketing in Dubai?

Dubai is one of the world’s leading business hubs, offering access to international organisations, diverse consumer markets and opportunities across the UAE and wider global economy.

What support is available for international students?

Students have access to a range of support services, including academic guidance, careers support, wellbeing services and opportunities to engage with a diverse international student community.

Why choose the University of Birmingham Dubai?

Students benefit from studying at a globally recognised university and Triple Crown-accredited business school while gaining a University of Birmingham degree in one of the world’s most dynamic and internationally connected cities.