The University of Birmingham Dubai offers access to a brand-new, state-of-the-art campus where you will be part of a supportive community who you will get to know personally.
You will have the same teaching as offered on our Edgbaston campus, meaning you will receive an education from a top 100, globally respected research-intensive Russell Group university. The flexible programme will allow you to tailor your studies to suit your personal circumstances such as intensive weekend studies and evening classes so you can study while you work. You will also benefit from small class sizes and personalised one-to-one sessions with your tutor.
This course aims to ensure that you will study the most current issues facing the discipline and is designed so that the different programme pathways are aligned with the research interests of leading academic experts in marketing.
This course is for graduates from a wide variety of backgrounds who may have no prior experience of or background in marketing or business. It is a generalist programme that reflects the ever-evolving nature of marketing theory and practice, coupled with a sensitivity to the impacts of ongoing technological developments, sustainability and responsibility issues, the challenges of global markets and the period of fluid transition that world economies face currently.
By the end of the programme, you will have acquired a high standard of knowledge of the principles, theoretical concepts and practice of marketing, developing more specialised skills in digital, global or responsible marketing depending on the pathway you chose.
In addition to critical analytical capabilities, problem solving, critiquing literature and evaluating information sources, you will develop your communication skills, both written and oral, and will have many opportunities to practice them by using IT and organising group and teamwork activities. You will also gain experience of project work and develop the understanding required to manage marketing research projects through a range of modules, and diverse and inclusive modes of assessment.