BSc Business Management with Marketing (Dubai) Start dateSeptember 2025Duration3 yearsCampusDubai Course TypeUndergraduate, Single Honours FeesFor 2024-2025 entry AED 114,602 per year of study.Can be paid in instalments. Scholarships are available Register your interestApply nowOpen Day Course detailsEntry RequirementsTeaching and assessmentEmployability Our BSc Business Management with Marketing programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists. This programme is accredited by the United Arab Emirates Ministry of Education Why study this course The BSc Business Management with Marketing programme aims to develop your intellectual, analytical and perceptual skills by providing you with a breadth of knowledge in marketing, along with building the transferable skills you need to be job ready and to be able to carry out strategic marketing in challenging new contexts. Close links with industry ensure maximum course relevance and give students the added benefit of being able to learn from current marketing practitioners. Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group. Our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities for our students. The University of Birmingham is the first choice for leading graduate employers searching for graduate recruits in the UK (High Fliers Research 2024). Your programme of study Your first year is a compulsory foundation year, introducing you to key areas in the study of business as well as focusing on principles of marketing. It introduces the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business. In your second and final years you will have the ability to build your degree depending on your interests and career aspirations. We are constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that your degree remains sufficiently generalist to give you a wide choice of career options on graduation. Being able to specialise in this area is important to me as I aspire to work in the marketing area of business in the future. Therefore, gaining this deeper knowledge of marketing satisfies both my hunger to explore the many aspects of marketing whilst continuing to develop my knowledge of business.Kathryn Rew, Business Management with Marketing student You may also be interested in the following: Business Management Business Management with Economics Business Managemet with Finance Business Managemet with Psychology Modules Each module listed below is compulsory. First year Management Education and Learning A Management Education and Learning B Economics for Business Introduction to Marketing and Communications Managing Financial Resources Managing Operations and Projects Organisations, Management and Entrepreneurship Like all UAE Ministry of Education Higher Education Institutions we also run the below listed compulsory module. This module is designed to support talented graduates in the region, with the skills to aid and further employability. Please note this module must be completed and passed in addition to your core programme modules. Entrepreneurship, Innovation, and Sustainability (EIS) Second year Consumer Behaviour Human Resource Management Marketing Communications Marketing and New Technology Research Methods Responsible Business: Theory and Practice Third year Branding in the Digital Age Contemporary Issues in Marketing Crisis Management Extended Essay Marketing Strategy: From Analysis to Implementation Small Business and Entrepreneurship Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event we will contact offer holders as soon as possible to inform or consult them as appropriate. Fees The annual tuition fee is AED 114,602 per year of study for applicants starting in 2024 which can be paid for in instalments. Scholarships We have a number of scholarships available. Find out more. How To Apply To find out more information about our application process please visit our 'How to apply page' before starting your application. Apply Terms and conditions – what you need to know Typical offer:AAB-BBB UK 3 A Levels. Typical offer AAB-BBB. GCSE Mathematics at grade 5/B and English at grade 6/B required. General Studies is not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2 International Baccalaureate Diploma 6,6,5 at Higher Level with a minimum of 32 points overall. Specific country information Entry requirements for specific countries. English Language Requirements Undergraduate English language requirements International Students Depending on your chosen course of study, you may also be interested in one of our foundation pathways, which offer specially structured programmes for international students whose qualifications are not accepted for direct entry to UK universities. Further details can be found on Birmingham International Academy web pages. How you will learn The main way you will learn is by attending lectures, but in some modules these are supplemented with classes which allow you to meet with a tutor in small groups to further your understanding of the material covered in lectures. You will also have the opportunity to work in groups and make presentations – both skills that are highly valued by employers. Contact hours Modules will be taught in blocks over 30 hours per week. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules. How you will be assessed Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme. We pride ourselves on our graduates' high levels of employability and will help you to plan, manage and achieve your career goals, giving you the competitive edge when it’s time to start job hunting. On this programme you will benefit from Birmingham Business School’s strong links with practitioners from large and small marketing firms such as Unilever, Beiersdorf, Big Cat, UBAglu and Cogent Elliott. Your Birmingham Degree Your Birmingham degree is evidence of your ability to succeed in a demanding academic environment. Employers target Birmingham students for their drive, diversity, communication and problem-solving skills, their team-working abilities and cultural awareness, and our graduate employment statistics have continued to climb at a rate well above national trends. AccommodationStudent experienceScholarships