Business Management with Marketing and Integrated Foundation Year (Dubai) BSc

Develop your intellectual, analytical and perceptual skills by gaining a breadth of knowledge and hands on experience in marketing. You’ll build on the transferable skills needed to be job ready and be able to carry out strategic marketing in challenging new contexts.

Course structure

Our 4-year programme sets the foundation by introduction of key themes to then build your degree focussed on your interests and career aspirations.

• Our strong links with industry mean academic study is combined with a real practical focus, leading to excellent job opportunities.
• The University of Birmingham is one of the UK's most consistently sought‑after universities by the UK’s top graduate employers, and has been for the last decade (High Fliers Research 2026).

• You’ll learn by attending lectures, small group classes to further your understanding of material covered in lectures.
• You’ll work in groups and make presentations, both skills that are valued by employers.
• 30 hours weekly contact time.
• The remainder will be self-guided study based on content and requirement of specific modules.

Assessment

Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the third and fourth years and credits which you build up throughout the whole programme.

The optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available, we will let you know as soon as we can and help you to make other choices.

The Foundation Pathways are suitable if you've completed your high school education to a high standard and you'd normally require a foundation year before being eligible for first-year undergraduate entry to UK universities.

English language requirements

To study at the University, you must be able to demonstrate a good level of written and spoken English. Many applicants do this by submitting a recent IELTS, TOEFL, or PTE result, or by completing a Presessional English course.

The level of English language proficiency required varies depending on your level of study and subject area.

You can view the full English language requirements, including accepted tests and required scores, on our entry requirements page for the Dubai campus.

Undergraduate degree

After progressing to the BSc Business Management with Marketing, tuition fees for the remaining years of the course will be:

• AED 134,922 (full-time) per year for January 2027 entry
• AED 146,806 (full-time) per year for September 2027 entry

Paying your tuition fees

Tuition fees are payable for each year of your programme. To help you manage the cost of study, you can pay fees in full or in three instalments per academic year.

To secure your place, you must pay a non-refundable tuition fee deposit of AED 5,000 by the deadline stated in your Conditional Offer. This deposit will be deducted from your tuition fees.

To avoid delays, please ensure all required documents are included with your application.

Find guidance on how to apply, key steps in the process and answers to frequently asked questions.

Achieve your professional aspirations with our dedicated on-campus career support. We'll guide you in developing a winning career strategy, setting you apart in the competitive job market. Whether you aim to build your own business or pursue opportunities in the UAE and beyond, our expert guidance will ensure you're primed for success upon graduation. Unlock your potential and embark on the career journey you've always dreamed of!

Our accomplished graduates have thrived in various fields, from advertising and banking to law, accounting, marketing, consulting, and communications. Invest in a versatile education that empowers you to carve your unique path to success!

Careers Network

In a competitive global market, you need to be ready for work before you graduate. At the University of Birmingham Dubai, our careers services will help you plan and achieve your ambitions. Whatever you plan to do after your degree, the Careers Network Dubai information, advice, and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.

Our state-of-the-art Dubai campus, with its iconic buildings overlooking stunning parkland and friendly community, will quickly make you feel at home in the UAE's second city. Expect plenty of exciting activities to get involved in outside of your studies, as well as all the support and advice you need.

Accommodation

Coming to the University of Birmingham Dubai to study might be your first time living away from home. Our student accommodation partners allow you to enjoy your independence in safe, welcoming, and sociable surroundings.

Living in Dubai

Enrich your life with endless attractions, entertainment and lifestyle opportunities. In just over 50 years, Dubai has transformed itself from a tiny settlement to a glistening city and world-class destination. It’s no wonder our students fall in love with the city.

Campus life

Our state-of-the-art Dubai campus is where our diverse community comes together, providing a home for up to 3,000 students to learn, relax, and socialise.

Student support

Whoever you are and wherever you come from, we are committed to providing the best possible support to all of our students, both before you start and throughout your time on campus, so that you can get the most out of your university experience.

Take a virtual tour

Explore our Dubai campus from wherever you are. Get a feel for the wide range of modern spaces and state-of-the-art facilities.