Our BSc Business Management with Marketing and Year in Industry programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists.
Why study this course
The BSc Business Management with Marketing and Year in Industry programme aims to develop your intellectual, analytical and perceptual skills by providing you with a breadth of knowledge in marketing, along with building the transferable skills you need to be job ready and to be able to carry out strategic marketing in challenging new contexts.
Close links with industry ensure maximum course relevance and give students the added benefit of being able to learn from current marketing practitioners.
- Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group.
- Graduates with both academic abilities and the practical experience in a real business environment that comes with our Year in Industry are much in demand and can have a significant advantage in today’s competitive employment market.
- Our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities for our students.
- The University of Birmingham is amongst the top three in the United Kingdom for being most frequently targeted by the country’s top employers.
Your programme of study
Your first year is a compulsory foundation year, introducing you to key areas in the study of business as well as focusing on Principles of Marketing. It introduces the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business.
In your second and final years you will have the ability to build your degree depending on your interests and career aspirations. We are constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that your degree remains sufficiently generalist to give you a wide choice of career options on graduation.
The year in industry component of the course is divided into two separate placements. You will take the first placement at the end of year one and the second placement at the end of year two. The placements will have a marketing focus so you can gain experience and further your industry knowledge and skill set. Our Employer Engagement Manager will support you through the placement process.