Each module listed below is compulsory and worth 20 credits.
First year
- Economics for Business
- Personal, Professional and Academic Development
- Introduction to Marketing and Communications
- Managing Financial Resources
- Managing Operations and Projects
- Organisations, Management and Entrepreneurship
Second year
- Research Methods
- Responsible Business: Theory and Practice
- Consumer Behaviour
- Human Resource Management
- Marketing and New Technology
- Marketing Communications
Third year
- Branding in the Digital Age
- Contemporary Issues in Marketing
- Crisis Management
- Marketing Strategy: From Analysis to Implementation
- Small Business and Entrepreneurship
- Extended Essay
Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. Unless indicated otherwise, the modules listed for this programme are for students starting in 2020.