Ranking
Triple
Crown Accredited
Hear from our students
Discover first-hand experiences from current students and recent graduates. Learn about studying at Birmingham, life on campus, and living in Dubai.
Course overview
Developed with industry giants like Beiersdorf, Big Cat, Cogent Elliott, UBAglu, and Unilever, our programme promotes the marketing experts of tomorrow. Gain the competitive advantage in the ever-evolving marketing landscape.
Develop your intellectual, analytical and perceptual skills by gaining a breadth of knowledge and hands-on experience in marketing. You’ll build on the transferable skills needed to be job ready and be able to carry out strategic marketing in challenging new contexts.
Course structure
Our 3-year programme sets the foundation by introducing key themes to then build your degree focused on your interests and career aspirations.
First year
First year
Your first year introduces the study of business through core modules across Economics and Accounting, Marketing and Communications, Organisations, Management and Entrepreneurship, Quantitative Skills and Management Education and Learning, building a strong foundation in key business and analytical skills.
Year two
Year two
In year two you’ll build your degree depending on your interests and career aspirations. Modules will cover consumer behaviour, HRM, marketing communications, marketing and new technology, research methods and responsible business.
Third year
Third year
In your third year, you’ll master advanced marketing concepts through cutting-edge modules including Crisis Management, Data Visualization and Consumer Insights, and an in-depth Dissertation, alongside elective choices such as Responsible Marketing and Society, Services and Retail Strategy, or Small Business and Entrepreneurship. These modules equip you to tackle contemporary marketing challenges and develop strategic expertise, positioning you as a sought-after marketing professional.
Accredited by the United Arab Emirates Ministry of Higher Education and Scientific Research.
This programme is also accredited by the Chartered Institute of Marketing.
Course highlights
Our close links with industry ensure maximum course relevance and give you the added benefit of being able to learn from current marketing practitioners. Boost your employability with our tailored modules designed to give you skills needed in today’s competitive job market.
- Our strong links with industry mean academic study is combined with a real practical focus, leading to excellent job opportunities.
- The University of Birmingham is one of the UK's most consistently sought‑after universities by the UK’s top graduate employers, and has been for the last decade (High Fliers Research 2026).
Triple-crown accreditation
Birmingham Business School is one of a small number of schools worldwide to hold triple-crown accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).
- #68
QS World University Rankings 2027
QS Top Universities
- #99
THE World University Rankings by Subject 2026 for Business and Economics
Times Higher Education
- Top 15
MBA in the World
(Financial Times 2025)
Course delivery
Experience a comprehensive learning approach with lectures, collaborative projects, and personalised support in small group sessions.
- Structured Learning: 30 hours of weekly contact time, supplemented by self-guided study tailored to your degree and specific module requirements.
- Small Group Seminars: Engage in interactive discussions and collaborate with peers, promoting a deeper understanding of course material.
- Practical Workshops: Develop hands-on skills and apply theoretical knowledge to real-world scenarios, enhancing your problem-solving abilities.
- You’ll transform your career prospects with tailored placements approved by the University of Birmingham with guidance from our Careers Team.
Assessment
Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme. Both placements are worth 120 credits in total and comprise 12.5% of the total degree classification.
Module information
The modules listed for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods.
The optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available, we will let you know as soon as we can and help you to make other choices.
Modules
You will complete mandatory core modules and choose from a mix of optional modules.
Year 1
Year 1
2026/27 Session
Year 2
Year 2
2027/28 Session
| Core Modules | Credits |
|---|---|
| Business Strategy | 20 |
| Consumer Behaviour | 20 |
| Research Methods | 20 |
| Responsible Business: Theory and Practice | 20 |
| Human Resource Management | 20 |
| Marketing Communications | 20 |
The year in industry consists of 2 placements of a minimum of 3 months each. Placement 1 will take place in the summer vacation at the end of year 1. Placement 2 will take place in the summer vacation at the end of year 2.
| Module Title | Credits |
|---|---|
| Industrial Placement | 120 |
Year 3
Year 3
2028/29 Session
| Core Modules | Credits |
|---|---|
| Crisis Management | 20 |
| Data Visualization and Consumer Insights | 20 |
| Dissertation | 40 |
You will need to choose 2 modules from the following options:
| Module Title | Credits |
|---|---|
| Responsible Marketing and Society | 20 |
| Services and Retail Strategy | 20 |
| Small Business and Entrepreneurship | 20 |
Entry requirements
To secure your place at the University of Birmingham Dubai, you must meet both our general entry requirements and the specific criteria for your chosen course. Your application will be carefully reviewed by the course’s Admissions Tutor, who will determine if you will receive an offer.
English language requirements
To study at the University, you must be able to demonstrate a good level of written and spoken English. Many applicants do this by submitting a recent IELTS, TOEFL, or PTE result, or by completing a Presessional English course.
The level of English language proficiency required varies depending on your level of study and subject area.
You can view the full English language requirements, including accepted tests and required scores, on our entry requirements page for the Dubai campus.
UK
3 A Levels. Typical offer AAB-BBB. GCSE Mathematics at grade 5/B and English at grade 6/B required. General Studies is not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2
International Baccalaureate Diploma
6,6,5 at Higher Level with a minimum of 32 points overall and SL/HL Mathematics at 5.
International entry requirements
Fees and scholarships
The University tuition fee covers the cost of your tuition, examination, and graduation.
- AED 146,806
September 2027 (full-time) per year
Paying your tuition fees
Tuition fees are payable for each year of your programme. To help you manage the cost of study, you can pay fees in full or in three instalments per academic year.
To secure your place, you must pay a non-refundable tuition fee deposit of AED 5,000 by the deadline stated in your Conditional Offer. This deposit will be deducted from your tuition fees.
Scholarships
Birmingham attracts the best and brightest students from across the globe. Eligible applicants are automatically considered for a range of scholarships following a Conditional Offer from the University of Birmingham Dubai.
- Up to 30%
Tuition fee scholarships available for eligible students.
Application process
Applying to the University of Birmingham Dubai is straightforward. Applications are made directly through our online Admissions portal, with no application fee.
To avoid delays, please ensure all required documents are included with your application.
Find guidance on how to apply, key steps in the process and answers to frequently asked questions.
Career opportunities
As a Business Management with Marketing and Placement graduate, you will receive the critical, analytical and communication skills that are highly sought after by top employers.
Achieve your professional aspirations with our dedicated on-campus career support. We'll guide you in developing a winning career strategy, setting you apart in the competitive job market. Whether you aim to build your own business or pursue opportunities in the UAE and beyond, our expert guidance will ensure you're primed for success upon graduation. Unlock your potential and embark on the career journey you've always dreamed of!
Our accomplished graduates have thrived in various fields, from advertising and banking to law, accounting, marketing, consulting, and communications. Invest in a versatile education that empowers you to carve your unique path to success!
Careers Network
In a competitive global market, you need to be ready for work before you graduate. At the University of Birmingham Dubai, our careers services will help you plan and achieve your ambitions. Whatever you plan to do after your degree, the Careers Network Dubai information, advice, and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.
Upcoming events
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Student experience
At Birmingham, your university experience isn’t just about studying. You will have the opportunity to discover new experiences, develop different skills and make friends for life at our Dubai campus.
Our state-of-the-art Dubai campus, with its iconic buildings overlooking stunning parkland and friendly community, will quickly make you feel at home in the UAE's second city. Expect plenty of exciting activities to get involved in outside of your studies, as well as all the support and advice you need.
Accommodation
Coming to the University of Birmingham Dubai to study might be your first time living away from home. Our student accommodation partners allow you to enjoy your independence in safe, welcoming, and sociable surroundings.
Living in Dubai
Enrich your life with endless attractions, entertainment and lifestyle opportunities. In just over 50 years, Dubai has transformed itself from a tiny settlement to a glistening city and world-class destination. It’s no wonder our students fall in love with the city.
Campus life
Our state-of-the-art Dubai campus is where our diverse community comes together, providing a home for up to 3,000 students to learn, relax, and socialise.
Student support
Whoever you are and wherever you come from, we are committed to providing the best possible support to all of our students, both before you start and throughout your time on campus, so that you can get the most out of your university experience.
Take a virtual tour
Explore our Dubai campus from wherever you are. Get a feel for the wide range of modern spaces and state-of-the-art facilities.
Student stories
Find new perspectives. Hear first-hand about life at Birmingham Dubai from our students, past and present.
What our students have to say
Hams Abouelela
Student
Business Management with Marketing and Industrial Placement
Hello! I’m Hams, a Business Management with Marketing student completing an industrial placement and growing my experience at Birmingham Dubai.
- Home country: Egypt
Chloe Tabbal
Student
Business Management with Marketing with Industrial Placement and Integrated Foundation Year
Hi! I’m Chloe, studying Business Management with Marketing. You'll usually find me studying with friends, grabbing coffee, or playing tennis after classes.
- Home country: UAE
Krisha Chhugani Dayanani
Student
Business Management with Marketing
Hey! I’m Krisha, a Business Management with Marketing student who enjoys studying brands and discovering new spots around Dubai.
- Home country: South Korea
Amina Achilova
Student
Business Management with Marketing
Hi! I’m Amina, studying Business Management with Marketing. I love creating social media content and unwinding with a good book and a coffee.
Anum Noman
Student
Business Management with Marketing
Hi! I’m Anum, studying Business Management with Marketing. I'm building the skills needed to achieve my dream of opening a bakery.
- Home country: Pakistan