BSc Business Management with Marketing (Dubai)

and Year in Industry

Start date
September 2021
Duration
3 years
Campus
Dubai
Course Type
Undergraduate, Single Honours
Fees

The annual tuition fee for 2021 is AED 98,766 per year of study which can be paid for in instalments.

Discover more about our Scholarship Awards

Our BSc Business Management with Marketing and Year in Industry programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists.

This programme is accredited by the United Arab Emirates Ministry of Education

Why study this course

The BSc Business Management with Marketing and Year in Industry programme aims to develop your intellectual, analytical and perceptual skills by providing you with a breadth of knowledge in marketing, along with building the transferable skills you need to be job ready and to be able to carry out strategic marketing in challenging new contexts.

Close links with industry ensure maximum course relevance and give students the added benefit of being able to learn from current marketing practitioners. 

  • Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group. 
  • Graduates with both academic abilities and the practical experience in a real business environment that comes with our Year in Industry are much in demand and can have a significant advantage in today’s competitive employment market.
  • Our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities for our students.
  • The University of Birmingham is amongst the top three in the United Kingdom for being most frequently targeted by the country’s top employers.

Your programme of study

Your first year is a compulsory foundation year, introducing you to key areas in the study of business as well as focusing on Principles of Marketing. It introduces the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business.

In your second and final years you will have the ability to build your degree depending on your interests and career aspirations. We are constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that your degree remains sufficiently generalist to give you a wide choice of career options on graduation.

The year in industry component of the course is divided into two separate placements. You will take the first placement at the end of year one and the second placement at the end of year two. The placements will have a marketing focus so you can gain experience and further your industry knowledge and skill set. Our Employer Engagement Manager will support you through the placement process.

Find out more

Get more information about this course and others available in Birmingham Business School at our Dubai campus.

Download the brochure (PDF)

Being able to specialise in this area is important to me as I aspire to work in the marketing area of business in the future, therefore gaining this deeper knowledge of marketing satisfies both my hunger to explore the many aspects of marketing whilst continuing to develop my knowledge of business.

Kathyrn Rew, Business Management with Marketing student

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Modules

Each module listed below is compulsory and worth 20 credits.

First year

  • Economics for Business 
  • Personal, Professional and Academic Development 
  • Introduction to Marketing and Communications
  • Managing Financial Resources 
  • Managing Operations and Projects 
  • Organisations, Management and Entrepreneurship

Second year

  • Research Methods 
  • Responsible Business: Theory and Practice 
  • Consumer Behaviour 
  • Human Resource Management
  • Marketing and New Technology
  • Marketing Communications 

Third year

  • Branding in the Digital Age
  • Contemporary Issues in Marketing 
  • Crisis Management 
  • Marketing Strategy: From Analysis to Implementation
  • Small Business and Entrepreneurship
  • Extended Essay

Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. Unless indicated otherwise, the modules listed for this programme are for students starting in 2020.

Fees

The annual tuition fee for 2021 is AED 98,766 per year of study which can be paid for in instalments.

Scholarships

We have a number of scholarships available.

How To Apply

To find out more information about our application process please visit our 'How to apply page' before starting your application.

Typical offer:
AAB

UK

3 A Levels. Typical offer AAB. GCSE Mathematics and English at grade 6/B required. 
General Studies not accepted as an A2 subject but a good performance may be taken into account if you fail to meet the conditions of your offer and have General Studies as a fourth A2.

International Baccalaureate Diploma

6,6,5 at Higher Level with a minimum of 32 points overall. 

GULF

Please view the Middle East section on the international country page for further information on entry requirements. 

India

  • AAA = 80% ISC, CBSE, Maharashtra or 80% West Bengal or 90% Other State boards. Mathematics must be taken with a A grade equivalency achieved.

Please view our India page for further information on entry requirements.

Pakistan

  • The University will consider students who have taken A Level examinations and/or the International Baccalaureate (IB). Requirements for each of these qualifications is listed above.

Please view our Pakistan page for further information on entry requirements. 

American System

Either a total of 3 distinct subject tests from APs and/or SAT subject tests or one year at a Community College or USA University.

Other entry requirements can be found on our international students pages.

International Students

Depending on your chosen course of study, you may also be interested in one of our foundation pathways, which offer specially structured programmes for international students whose qualifications are not accepted for direct entry to UK universities. Further details can be found on Birmingham International Academy web pages.

How you'll learn

The main way you’ll learn is by attending lectures, but in some modules these are supplemented with classes which allows you to meet with a tutor in small groups to further your understanding of the material covered in lectures. You’ll also have the opportunity to work in groups and make presentations – both skills that are highly valued by employers.

Contact hours

Modules will be taught in blocks over 30 hours per week. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules.

How you'll be assessed

Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme.

We feel proud and privileged that our students have chosen to put their fledgling careers in the hands of Birmingham Business School. So we want to make sure you achieve your full potential throughout your studies and gain the best career opportunities to fulfil your ambitions. We pride ourselves on our graduates high levels of employability and will help you to plan, manage and achieve your career goals, giving you the competitive edge when it’s time to start job hunting.

On this programme you will benefit from Birmingham Business School’s strong links with practitioners from large and small marketing firms such as Unilever, Beiersdorf, Big Cat, UBAglu and Cogent Elliott.

Your Birmingham Degree

Your Birmingham degree is evidence of your ability to succeed in a demanding academic environment. Employers target Birmingham students for their drive, diversity, communication and problem-solving skills, their team-working abilities and cultural awareness, and our graduate employment statistics have continued to climb at a rate well above national trends.