Ranking
Triple
Crown Accredited
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Course overview
Become a marketing professional equipped to lead in an increasingly digital and global marketplace. Ranked #48 globally for Marketing in the QS Business Masters Rankings 2026, our MSc Marketing combines academic excellence with practical application to develop the strategic, analytical and digital capabilities sought by employers worldwide.
You will benefit from:
- A programme delivered by the Birmingham Business School, one of the few business schools consistently found in global ranking tables - proud to hold triple-crown accreditation from leading bodies AMBA, EQUIS and AACSB.
- Chartered Institute of Marketing (CIM) accredited programme – where you have accelerated attainment of CIM qualifications, such as the Certificate in Professional Marketing or Professional Digital Marketing
- Block taught modules delivered over weekends, designed to offer flexibility and suit working professionals
- Study in Dubai - a global hub for business and innovation
- A globally recognised British education and a degree from a university ranked #68 in the world (QS World University Rankings 2027)
This programme is accredited by the United Arab Emirates Ministry of Higher Education and Scientific Research.
Course Structure
This course will run over 12 months in a full-time-mode or 24 months in a part-time mode.
Semester 1
Semester 1
In the first semester of the MSc Marketing programme, you’ll build a strong foundation in key areas such as marketing strategy, consumer insights, marketing communications, and research. Delivered by leading academics from Birmingham Business School, this research-led teaching reflects the dynamic nature of marketing theory and practice, ensuring you gain a high-quality learning experience.
Semester 2
Semester 2
Building on the concepts from Semester 1, the second semester focuses on the practical application of marketing. You will explore digital marketing, responsible marketing, and international marketing, enhancing your expertise and developing the critical, analytical, and communication skills essential for a successful marketing career.
Summer Term
Summer Term
In the summer term, you will undertake a 40-credit research project or company project, delving into a contemporary marketing topic. This will deepen your understanding of marketing trends and further develop your research and critical analysis skills, preparing you for real-world challenges in the marketing field.
Talk to our students
Hear more about studying at Birmingham. Chat to one of our friendly students to get their thoughts on our courses, state-of-the-art campus, and life in Dubai.
Course highlights
Why study MSc Marketing at Birmingham Dubai?
Real-world industry experience
Apply your learning through live project assessments working with organisations in the UAE and practical workshops that connect theory with practice.
Company project
Engage in the Company Project and conduct original research in a real organisation in the UAE on a live marketing problem.
Industry and alumni connections
Learn from leading marketing professionals, guest speakers and alumni through industry engagement activities throughout the programme, including Noon, Careem, and Porsche.
Flexible weekend study
Weekend block teaching enables students to balance postgraduate study alongside employment, internships or other commitments.
Study in Dubai
Study marketing in one of the world’s leading business hubs, with exposure to international organisations, diverse consumer markets and opportunities across the UAE and GCC.
- Triple Crown accreditation
from AACSB, AMBA and EQUIS.
- #68
QS World University Rankings 2027
QS Top Universities
- Top 2
We’re consistently one of the top UK universities targeted by leading graduate employers
(High Fliers Research Report 2026)
Course delivery
Our Marketing Masters degree includes a wide variety of learning and teaching:
- Taught modules – these include lectures, workshops, seminars and practical labs
- Assessments - these will include group and individual projects, group presentations, individual reports, essays and briefing papers
- Dissertation Project - this provides students the opportunity to complete a traditional dissertation or a company project
Module information
The modules listed for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods.
Any optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available we will let you know as soon as we can and help you to make other choices.
The course comprises of 180 credits, taught through a series of 20 credit modules and a 40 credit Dissertation or Company Project.
2026/27 Session
The following must be taken:
| Module Title | Credits |
|---|---|
| Consumer Insights | 20 |
| Digital Marketing | 20 |
| International Marketing | 20 |
| Marketing Communications | 20 |
| Marketing Strategy | 20 |
| Research and Analysis in Marketing | 20 |
| Responsible Marketing | 20 |
You must choose one of the following:
| Module Title | Credits |
|---|---|
| Company Project | 40 |
| Dissertation | 40 |
Teaching staff
Programme Director
Dr Sarah Percy
Programme Director, MSc Marketing (Dubai)
Sarah has a wealth of marketing industry experience across the services and luxury goods sectors in the UK
Entry requirements
To secure your place at the University of Birmingham Dubai, you must meet both our general entry requirements and the specific criteria for your chosen course. Your application will be carefully reviewed by the course’s Admissions Tutor, who will determine if you will receive an offer.
In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in any subject.
Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference.
English language requirements
If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification or a Presessional English course.
For this course we require IELTS 6.5 with no less than 6.0 in any band, which is equivalent to:
- TOEFL iBT taken before January 2026: 88 overall with no less than 21 in Reading, 20 Listening, 22 Speaking and 21 in Writing
- TOEFL iBT taken from January 2026: 4.5 Overall with no less than 4.5 in any 2 skills and 4 in the other two skills
- Pearson Test of English (PTE): Academic 67 with no less than 64 in all four skills
- Cambridge English: C1 Advanced - minimum overall score of 176, with no less than 169 in any component
- LanguageCert ESOL SELT (UKVI): B2 'Communicator' with no less than 33 in each skill
Fees and scholarships
The University tuition fee covers the cost of your tuition, examination and graduation.
- AED 160,919
Full-time (September 2026) per year
- AED 80,460
Part-time (September 2026) per year
Paying your tuition fees
We charge an annual tuition fee. The fees quoted are by full time or part time per year of study. For those studying courses over two or more years, the tuition fee will also be payable in subsequent years of your programme.
Tuition fees can be paid in full or in three instalments per year of study.
Scholarships
Birmingham attracts the best and brightest students from across the globe. For students with the potential to thrive here, we have a number of scholarships available at our Dubai campus.
Application process
To apply for a postgraduate programme, you will need to submit your application and supporting documents online.
Choosing to study with the University of Birmingham Dubai is an exciting decision and you may have many questions on what to do next. Find out more on our How to Apply page.
Career opportunities
The MSc Marketing programme prepares graduates for careers across a wide range of industries and sectors. Graduates may pursue roles including: Marketing Executive Brand Manager Digital Marketing Specialist Market Research Analyst Marketing Consultant Students also benefit from access to the University’s dedicated Careers Network, which provides support for career planning, networking, and professional development.
Careers Network
In a competitive global market, you need to be ready for work before you graduate. At the University of Birmingham Dubai, our careers services will help you plan and achieve your ambitions. Whatever you plan to do after your degree, the Careers Network Dubai information, advice, and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.
Upcoming events
There are currently no upcoming events
Student experience
At Birmingham, your university experience isn’t just about studying. You will have the opportunity to discover new experiences, develop different skills and make friends for life at our Dubai campus.
Our state-of-the-art Dubai campus, with its iconic buildings overlooking stunning parkland and friendly community, will quickly make you feel at home in the UAE's second city. Expect plenty of exciting activities to get involved in outside of your studies, as well as all the support and advice you need.
Accommodation
Coming to the University of Birmingham Dubai to study might be your first time living away from home. Our student accommodation partners allow you to enjoy your independence in safe, welcoming, and sociable surroundings.
Living in Dubai
Enrich your life with endless attractions, entertainment and lifestyle opportunities. In just over 50 years, Dubai has transformed itself from a tiny settlement to a glistening city and world-class destination. It’s no wonder our students fall in love with the city.
Campus life
Our state-of-the-art Dubai campus is where our diverse community comes together, providing a home for up to 3,000 students to learn, relax, and socialise.
Student support
Whoever you are and wherever you come from, we are committed to providing the best possible support to all of our students, both before you start and throughout your time on campus, so that you can get the most out of your university experience.
Take a virtual tour
Explore our Dubai campus from wherever you are. Get a feel for the wide range of modern spaces and state-of-the-art facilities.
FAQ
Who is the MSc Marketing programme designed for?
The programme is suitable for graduates from a wide range of academic backgrounds who are looking to build expertise in marketing, develop career-ready skills and prepare for roles across a variety of industries and sectors. No previous marketing degree or experience is required.
Is the degree awarded the same as the UK campus degree?
Yes. Students graduate with a University of Birmingham degree and benefit from the same academic standards and quality assurance processes as those studying at the University’s UK campus. It is also accredited by the United Arab Emirates Ministry of Higher Education and Scientific Research.
Is the MSc Marketing programme accredited?
Yes. The programme is accredited by the Chartered Institute of Marketing (CIM), providing students with access to professional development opportunities and industry-recognised credentials.
How is the programme taught?
The programme is delivered through weekend block teaching, enabling students to balance postgraduate study alongside professional and personal commitments.
Can I work while studying?
The weekend teaching format provides flexibility for students who wish to continue working while completing their degree.
Can I undertake an internship while studying?
Many students use the programme’s flexible structure to gain valuable professional experience through internships or employment alongside their studies.
What practical experience will I gain during the programme?
Students have opportunities to apply their learning through company projects, live project assessments, practical workshops and industry-focused activities that connect academic theory with real-world marketing challenges.
Will I have opportunities to engage with industry professionals?
Yes. Students benefit from guest speakers, industry workshops, alumni engagement opportunities and interactions with marketing professionals who share insights into contemporary marketing practice and careers.
What careers can I pursue after graduation?
Graduates may pursue careers in areas including brand management, digital marketing, communications, social media marketing, market research, customer experience and marketing consultancy.
Why study marketing in Dubai?
Dubai is one of the world’s leading business hubs, offering access to international organisations, diverse consumer markets and opportunities across the UAE and wider global economy.
What support is available for international students?
Students have access to a range of support services, including academic guidance, careers support, wellbeing services and opportunities to engage with a diverse international student community.
Why choose the University of Birmingham Dubai?
Students benefit from studying at a globally recognised university and Triple Crown-accredited business school while gaining a University of Birmingham degree in one of the world’s most dynamic and internationally connected cities.