Ranking
Triple
Crown Accredited
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Course overview
Designed for those with no previous background marketing knowledge, our MSc Marketing course will develop your marketing expertise and the critical, data, analytical, communication and ethical capabilities required for a successful career.
In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with an optional consultancy project and a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.
This programme is accredited by the United Arab Emirates Ministry of Higher Education and Scientific Research.
Course Structure
This course will run over 12 months in a full-time-mode or 24 months in a part-time mode.
Semester 1
Semester 1
In the first semester of the MSc Marketing programme, you’ll build a strong foundation in key areas such as marketing strategy, consumer insights, marketing communications, and research. Delivered by leading academics from Birmingham Business School, this research-led teaching reflects the dynamic nature of marketing theory and practice, ensuring you gain a high-quality learning experience.
Semester 2
Semester 2
Building on the concepts from Semester 1, the second semester focuses on the practical application of marketing. You will explore digital marketing, responsible marketing, and international marketing, enhancing your expertise and developing the critical, analytical, and communication skills essential for a successful marketing career.
Summer Term
Summer Term
In the summer term, you will undertake a 40-credit research project or company project, delving into a contemporary marketing topic. This will deepen your understanding of marketing trends and further develop your research and critical analysis skills, preparing you for real-world challenges in the marketing field.
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Hear more about studying at Birmingham. Chat to one of our friendly students to get their thoughts on our courses, state-of-the-art campus, and life in Dubai.
Course highlights
The course is designed for diverse graduate backgrounds, regardless of prior marketing or business experience.
It offers a comprehensive curriculum that adapts to evolving marketing theories and practices, integrating technological advancements, sustainability concerns, global market challenges, and current economic transitions. By program completion, you will gained extensive knowledge in marketing principles, data analysis, theoretical frameworks, and practical applications. You will also develop specialised skills in digital, global, or responsible marketing based on your chosen pathway, preparing you for dynamic roles in today's complex business environment.
- MSc Marketing is ranked 50 globally in the QS Masters in Marketing 2025Ranking
- The course is accredited by the Chartered Institute of Marketing, enabling accelerated attainment of CIM qualifications such as the Certificate in Professional Marketing or Professional Digital Marketing
- Gain practical experience in project work, enhancing your skills to manage marketing research through diverse modules and inclusive assessments.
- Triple Crown accreditation
from AACSB, AMBA and EQUIS.
- #1
most targeted university of top UK employers
(High Fliers Research 2024)
Course delivery
Our Marketing Masters degree includes a wide variety of learning and teaching:
- Taught modules – these include lectures, workshops, seminars and practical labs
- Assessments - these will include group and individual projects, group presentations, individual reports, essays and briefing papers
- Dissertation Project - this provides students the opportunity to complete a traditional dissertation or a company project
Module information
The modules listed for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods.
Any optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available we will let you know as soon as we can and help you to make other choices.
The course comprises of 180 credits, taught through a series of 20 credit modules and a 40 credit Dissertation or Company Project.
2026/27 Session
The following must be taken:
| Module Title | Credits |
|---|---|
| Consumer Insights | 20 |
| Digital Marketing | 20 |
| International Marketing | 20 |
| Marketing Communications | 20 |
| Marketing Strategy | 20 |
| Research and Analysis in Marketing | 20 |
| Responsible Marketing | 20 |
You must choose one of the following:
| Module Title | Credits |
|---|---|
| Company Project | 40 |
| Dissertation | 40 |
Teaching staff
Programme Director
Sarah Percy
Programme Director, MSc Marketing (Dubai)
Sarah has a wealth of marketing industry experience across the services and luxury goods sectors in the UK
Entry requirements
To secure your place at the University of Birmingham Dubai, you must meet both our general entry requirements and the specific criteria for your chosen course. Your application will be carefully reviewed by the course’s Admissions Tutor, who will determine if you will receive an offer.
In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in any subject.
Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference.
English language requirements
If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification or a Presessional English course.
For this course we require IELTS 6.5 with no less than 6.0 in any band, which is equivalent to:
- TOEFL: 88 overall with no less than 21 in Reading, 20 Listening, 22 Speaking and 21 in Writing
- Pearson Test of English (PTE): Academic 67 with no less than 64 in all four skills
- Cambridge English: C1 Advanced - minimum overall score of 176, with no less than 169 in any component
- LanguageCert ESOL SELT (UKVI): B2 'Communicator' with no less than 33 in each skill
Fees and scholarships
The University tuition fee covers the cost of your tuition, examination and graduation.
- AED 160,919
Full-time (September 2026) per year
- AED 80,460
Part-time (September 2026) per year
Paying your tuition fees
We charge an annual tuition fee. The fees quoted are by full time or part time per year of study. For those studying courses over two or more years, the tuition fee will also be payable in subsequent years of your programme.
Tuition fees can be paid in full or in three instalments per year of study.
Scholarships
Birmingham attracts the best and brightest students from across the globe. For students with the potential to thrive here, we have a number of scholarships available at our Dubai campus.
Application process
To apply for a postgraduate programme, you will need to submit your application and supporting documents online.
Choosing to study with the University of Birmingham Dubai is an exciting decision and you may have many questions on what to do next. Find out more on our How to Apply page.
Career opportunities
Graduates will leave the University of Birmingham, Dubai, perfectly placed to take up key marketing positions in marketing, advertising, public relations, content creation, social media marketing, marketing research and brand management, among others. These roles could be in the public, private or charity sectors where there is high demand for graduates who can conduct research, analyse information, formulate, and execute programmes of activity.
Careers Network
In a competitive global market, you need to be ready for work before you graduate. At the University of Birmingham Dubai, our careers services will help you plan and achieve your ambitions. Whatever you plan to do after your degree, the Careers Network Dubai information, advice, and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.
Student experience
At Birmingham, your university experience isn’t just about studying. You will have the opportunity to discover new experiences, develop different skills and make friends for life at our Dubai campus.
Our state-of-the-art Dubai campus, with its iconic buildings overlooking stunning parkland and friendly community, will quickly make you feel at home in the UAE's second city. Expect plenty of exciting activities to get involved in outside of your studies, as well as all the support and advice you need.
Accommodation
Coming to the University of Birmingham Dubai to study might be your first time living away from home. Our student accommodation partners allow you to enjoy your independence in safe, welcoming, and sociable surroundings.
Living in Dubai
Enrich your life with endless attractions, entertainment and lifestyle opportunities. In just over 50 years, Dubai has transformed itself from a tiny settlement to a glistening city and world-class destination. It’s no wonder our students fall in love with the city.
Campus life
Our state-of-the-art Dubai campus is where our diverse community comes together, providing a home for up to 3,000 students to learn, relax, and socialise.
Student support
Whoever you are and wherever you come from, we are committed to providing the best possible support to all of our students, both before you start and throughout your time on campus, so that you can get the most out of your university experience.
Take a virtual tour
Explore our Dubai campus from wherever you are. Get a feel for the wide range of modern spaces and state-of-the-art facilities.