Why I chose to study Business Management with Marketing

Choosing a university course is one of those decisions that feels both exciting and overwhelming. For me, it wasn’t just about picking a subject. It was about finding a course and a place that would genuinely prepare me for the career I want. Now, as a second-year undergraduate studying BSc Business Management with Marketing (with Industrial Placement) at the University of Birmingham Dubai, I can confidently say I made the right choice!

Here’s my journey, and why this course stood out to me.

How I chose my course

I’ve always been interested in how brands communicate, influence people, and build strong identities, especially through social media and digital platforms. When I was younger, my parents refused to let me take my iPad out in the car, so my dad would tell me to “just look at the billboards” instead. I remember always being fascinated by IKEA campaigns in particular. There was something about the way their ads made me feel and think that really stuck with me. Looking back, I think that’s where my passion started. I found it so interesting how a single campaign could shape your perception of a brand, and from then on, I always knew marketing was for me.

At the same time, I didn’t want to limit myself too early by choosing a course that focused only on marketing.

When I started researching universities, I was looking for:

• A strong business foundation
• The chance to specialise in marketing
• A course that felt practical and industry-relevant
• A university with a global reputation

This Marketing degree felt like the perfect balance. It combines core business knowledge, such as management, strategy, and operations, with marketing-focused modules that explore consumer behaviour, branding, and communications. Additionally, adding an industrial placement year made it even more appealing, as real-world experience was something I knew would be invaluable for my career.

What attracted me to the course

Several aspects of the course really stood out:

• Marketing-focused modules that explore how consumers think and behave. Consumer Behaviour was one module I particularly enjoyed, as it helped me understand why people make certain decisions and how brands influence those choices.
• A strong emphasis on real-world case studies. I remember in first year learning about Pizza Hut’s 'frozen pizzas” campaign in Dr Heather’s class and finding it genuinely fascinating to analyse a global brand’s strategy in that much detail.
• Group projects that mirror how teams work in actual businesses. In our LC Managing Operations and Projects module, we worked on a business report analysing the impact of technology within an organisational structure of our choice. My group chose the food chain YO! Sushi, and we ended up receiving the highest grade in the class!
• The industrial placement, which gives you time to gain hands-on experience before graduating. This was one of the main reasons I chose the course, as it motivated me to actively seek internships to complete my required hours. As a result, I had an amazing experience working with both a real estate company and a local fashion brand.

One thing I really appreciate is how the course encourages you to think critically, not just memorise content similar to school exams. You’re constantly applying theory to real brands and real scenarios, which makes learning much more engaging but also accurate.

Expectations vs reality

Before starting the course, I expected it to be quite theory heavy. But, while there is theory, what surprised me most was how interactive and discussion-based many of the modules are.

So far, my experience has:

• Exceeded my expectations academically
• Helped me become more confident in presenting ideas
• Improved my teamwork, organisation, and communication skills

The lecturers are truly supportive and approachable, which makes a big difference. Dr Ahmed was a professor who always made sure to sit with us and assist with any help we needed on our assignments. You’re heavily encouraged to ask questions, challenge ideas, and bring your own perspectives into discussions. I believe that this is something that really helps you grow, especially in a creative field like marketing.

University life here isn’t just about studying. The campus community is vibrant, diverse, and welcoming. Being involved in societies like SEA, events like Global Day, and student-led initiatives has been one of the most rewarding parts of my experience.

Studying at Birmingham Dubai has also given me the opportunity to join the University’s marketing team. It’s been amazing to gain hands-on experience in the field while still on campus, working on real campaigns, social media content, and student engagement initiatives. As a result, I’ve been able to apply what I learn in lectures directly to practical projects, which has helped me build skills and confidence without even having to step off campus.

Advice I’d give to someone considering this course

• Choose this course if you want flexibility. It opens doors to marketing, management, consulting, and more. I genuinely think that if I were studying a more specialised course, I wouldn’t have had the time or space to be involved in everything else I currently do, both on campus and outside of university.
• Don’t underestimate the value of the industrial placement. Real experience can completely shape your confidence and career direction.
• Be open to getting involved beyond lectures. Societies, internships, and events really enhance your university experience. I have taken on leadership positions in three different societies, completed two internships, and volunteered many times throughout my time here so far!

One thing I wish I’d known earlier is how quickly university flies by. My main point is to say yes to opportunities, even if they feel slightly out of your comfort zone!