Ranking
Triple
Crown Accredited
Talk to our students
Hear more about studying at Birmingham. Chat to one of our friendly students to get their thoughts on our courses, state-of-the-art campus, and life in Dubai.
Course overview
Marketing is everywhere. From fashion and tech to travel and finance, every industry needs marketers who understand people and business goals. Our course equips you with vital skills on how to market products and services effectively, helping organisations grow while guiding consumers to make informed choices.
Our BSc Marketing with Industrial Placement degree helps you builds knowledge in blending marketing theory, practical application, and industry accreditation to ensure you graduate career-ready and industry recognised.
This programme is accredited by the United Arab Emirates Ministry of Higher Education and Scientific Research.
Course structure
Our modules are designed to provide you with the essential skills needed to boost your employability and achieve your professional goals.
Year 1
Year 1
Your first year introduces the foundations of marketing, communication, consumption, and culture. You’ll explore contemporary theories and practices while developing academic and employability skills. This year is designed to build your confidence and self-awareness, preparing you to think critically about the role of marketing within organisations and society.
Year 2
Year 2
In your second year, you’ll deepen your knowledge and begin to specialise. You’ll study consumer behaviour, marketing strategy, data-driven marketing, communications, and new technologies, while gaining practical experience through applied learning. This stage encourages you to connect theory with real-world contexts and develop the skills required for responsible, ethical, and sustainable marketing practice.
Year 3
Year 3
Your final year allows you to tailor your learning to your professional ambitions. You will complete accredited modules that can lead to Chartered Institute of Marketing certification, providing an industry-recognised qualification alongside your degree. The year culminates with a final project or dissertation, enabling you to showcase your expertise and readiness for a successful marketing career.
Course highlights
Whether you’re drawn to brand identity and storytelling, social media strategy, or data-driven insights, marketing combines a unique blend of creativity and analytical thinking - and so does our BSc Marketing. Developed in collaboration with industry experts, you'll build the skills, experience and confidence needed to thrive in this ever-changing field.
- Marketing in Action module - work on a real client consultancy project
- Built-in accreditation modules and certification opportunities with the Chartered Institute of Marketing
- Our strong links with industry mean academic study is combined with a real practical focus, leading to excellent job opportunities.
- Research-led teaching linked to real-world business practice
- Birmingham Business School is consistently found in international ranking tables. Join the top 1% of business schools with prestigious triple-crown accreditation from AACSB, AMBA and EQUIS.
Course delivery
Engage in small class sizes, personalised one-to-one sessions with your tutor and learn from academics in the UK and Dubai.
This course combines lectures, seminars, workshops, and assessments, providing you hands-on marketing skills backed by essential theory from business, economics, and media.
- Lectures to build foundational and advanced marketing knowledge
- Interactive seminars for discussion, debate, and critical reflection
- Workshops and projects simulating real-world marketing scenarios
- You’ll transform your career prospects with tailored placements approved by the University of Birmingham with guidance from our Careers Team.
Module information
The modules listed for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods.
Any optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available we will let you know as soon as we can and help you to make other choices.
Year 1
Year 1
|
Year 2
Year 2
2027/28 Session
The following must be taken
| Module Title | Code | Credits |
|---|---|---|
| Consumer Behaviour | 07 41850 | 20 |
| Data Driven Marketing | 07 41851 | 20 |
| International Marketing | 07 41853 | 20 |
| Marketing Communications | 07 41852 | 20 |
| Research Methods | 07 31730 | 20 |
Students must select 20 credits from the following:
| Module Title | Code | Credits |
|---|---|---|
| Event and Festival Management | 07 41854 | 20 |
| Human Resource Management | 07 31698 | 20 |
| Project Management | 07 41855 | 20 |
The year in industry consists of 2 placements of a minimum of 3 months each. Placement 1 will take place in the summer vacation at the end of year 1. Placement 2 will take place in the summer vacation at the end of year 2.
| Module Title | Code | Credits |
|---|---|---|
| LI Industrial Placement | 07 40211 | 120 |
Year 3
Year 3
2028/29 Session
The following must be taken
| Module Title | Code | Credits |
|---|---|---|
| Data Visualization and Consumer Insights | 07 41858 | 20 |
| Marketing Research Project | 07 41856 | 40 |
| Marketing in Action | 07 41857 | 40 |
Students must select 1 x 20 credit modules
| Module Title | Code | Credits |
|---|---|---|
| Responsible Marketing and Society | 07 41859 | 20 |
| Services and Retail Strategy | 07 41860 | 20 |
Entry requirements
To secure your place at the University of Birmingham Dubai, you must meet both our general entry requirements and the specific criteria for your chosen course. Your application will be carefully reviewed by the course’s Admissions Tutor, who will determine if you will receive an offer.
- Typical offer:
- AAB-BBB
UK
3 A Levels. Typical offer AAB-BBB. GCSE Mathematics at grade 5/B and English at grade 6/B required.
General Studies not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2.
International Baccalaureate Diploma
6,6,5 at Higher Level with a minimum of 32 points overall and SL/ HL Mathematics at 5.
English language requirements
In order to undertake a programme of study here at the University, you will need to demonstrate that you have a good level of written and spoken English. You can demonstrate your level of English with IELTS/TOEFL/PTE or alternative qualifications.
Fees and scholarships
The University tuition fee covers the cost of your tuition, examination and graduation.
- AED 134,922
Full-time (September 2026) per year
Paying your tuition fees
We charge an annual tuition fee (per year of study). The tuition fee will also be payable in subsequent years of your programme.
Tuition fees can be paid in full or in three instalments per year of study.
Scholarships
Birmingham attracts the best and brightest students from across the globe. For students with the potential to thrive here, we have a number of scholarships available at our Dubai campus.
Application process
To apply for an undergraduate programme, you will need to submit your application and supporting documents online.
Choosing to study with the University of Birmingham Dubai is an exciting decision and you may have many questions on what to do next. You can find out more on our How to Apply page.
Career opportunities
Careers Network
In a competitive global market, you need to be ready for work before you graduate. At the University of Birmingham Dubai, our careers services will help you plan and achieve your ambitions. Whatever you plan to do after your degree, the Careers Network Dubai information, advice, and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.
Student experience
At Birmingham, your university experience isn’t just about studying. You will have the opportunity to discover new experiences, develop different skills and make friends for life at our Dubai campus.
Our state-of-the-art Dubai campus, with its iconic buildings overlooking stunning parkland and friendly community, will quickly make you feel at home in the UAE's second city. Expect plenty of exciting activities to get involved in outside of your studies, as well as all the support and advice you need.
Accommodation
Coming to the University of Birmingham Dubai to study might be your first time living away from home. Our student accommodation partners allow you to enjoy your independence in safe, welcoming, and sociable surroundings.
Living in Dubai
Enrich your life with endless attractions, entertainment and lifestyle opportunities. In just over 50 years, Dubai has transformed itself from a tiny settlement to a glistening city and world-class destination. It’s no wonder our students fall in love with the city.
Campus life
Our state-of-the-art Dubai campus is where our diverse community comes together, providing a home for up to 3,000 students to learn, relax, and socialise.
Student support
Whoever you are and wherever you come from, we are committed to providing the best possible support to all of our students, both before you start and throughout your time on campus, so that you can get the most out of your university experience.
Take a virtual tour
Explore our Dubai campus from wherever you are. Get a feel for the wide range of modern spaces and state-of-the-art facilities.