Ranking
Triple
Crown Accredited
Course overview
Become a Marketing expert. Developed with industry giants like Beiersdorf, Big Cat, Cogent Elliott, UBAglu, and Unilever, our programme promotes the marketing experts of tomorrow. Gain the competitive advantage for success in the ever-evolving marketing landscape.
Develop your intellectual, analytical and perceptual skills by gaining a breadth of knowledge in marketing. You’ll build on the transferable skills needed to be job ready and be able to carry out strategic marketing in challenging new contexts.
Accredited by the United Arab Emirates Ministry of Higher Education and Scientific Research.
This programme is also accredited by the Chartered Institute of Marketing (CIM).
Course structure
Year 1
Year 1
Your first year introduces the study of business through core modules across Economics and Accounting, Marketing and Communications, Organisations, Management and Entrepreneurship, Quantative Skills and Management Education and Learning, building a strong foundation in key business and analytical skills.
Year 2
Year 2
In year two you’ll build your degree depending on your interests and career aspirations. Modules will cover consumer behaviour, HRM, marketing communications, marketing and new technology, research methods and responsible business.
Year 3
Year 3
In your third year, you’ll master advanced marketing concepts through cutting-edge modules including Crisis Management, Data Visualization and Consumer Insights, and an in-depth Dissertation, alongside elective choices such as Responsible Marketing and Society, Services and Retail Strategy, or Small Business and Entrepreneurship. These modules equip you to tackle contemporary marketing challenges and develop strategic expertise, positioning you as a sought-after marketing professional.
Course highlights
Our close links with industry ensure maximum course relevance and give you the added benefit of being able to learn from current marketing practitioners. Boost your employability with our tailored modules designed to give you skills needed in today’s competitive job market.
- Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group.
- Our strong links with industry mean academic study is combined with a real practical focus, leading to excellent job opportunities.
- The University of Birmingham is one of the UK's most consistently sought‑after universities by the UK’s top graduate employers, and has been for the last decade (High Fliers Research 2026).
Course delivery
Experience a comprehensive learning approach with lectures, collaborative projects, and personalised support in small group sessions.
- You’ll learn by attending lectures, small group classes to further your understanding of material covered in lectures.
- You’ll work in groups and make presentations, both skills that are valued by employers.
- 30 hours weekly contact time. The remainder will be self-guided study based on content and requirement of specific modules.
Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme.
As a Business Management with Marketing graduate, you will receive the critical, analytical and communication skills that are highly sought after by top employers.
Achieve your professional aspirations with our dedicated on-campus career support. We'll guide you in developing a winning career strategy, setting you apart in the competitive job market. Whether you aim to build your own business or pursue opportunities in the UAE and beyond, our expert guidance will ensure you're primed for success upon graduation. Unlock your potential and embark on the career journey you've always dreamed of!
Our accomplished graduates have thrived in various fields, from advertising and banking to law, accounting, marketing, consulting, and communications. Invest in a versatile education that empowers you to carve your unique path to success!
Module information
The modules listed for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods.
The optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available, we will let you know as soon as we can and help you to make other choices.
Modules
You will complete mandatory core modules and choose from a mix of optional modules.
Year 1
Year 1
2026/27 Session
| Core Modules | Credits | Semester |
|---|---|---|
| Economics for Business | 20 | Semester 1 |
| Introduction to Marketing and Communications | 20 | Semester 1 |
| Organisations, Management and Entrepreneurship | 20 | Semester 1 |
| Accounting, Accountability and Financial Decision-making | 20 | Semester 2 |
| Discover Management Education and Learning | 20 | Full Term |
| Quantitative Skills for Business | 20 | Full Term |
Year 2
Year 2
2027/28 Session
| Core Modules | Credits | Semester |
|---|---|---|
| Business Strategy | 20 | Semester 1 |
| Consumer Behaviour | 20 | Semester 1 |
| Human Resource Management | 20 | Semester 2 |
| Marketing Communications | 20 | Semester 2 |
| Research Methods | 20 | Semester 1 |
| Responsible Business: Theory and Practice | 20 | Semester 1 |
Year 3
Year 3
2028/29 Session
| Core Modules | Credits | Semester |
|---|---|---|
| Crisis Management | 20 | Semester 1 |
| Data Visualization and Consumer Insights | 20 | Semester 1 |
| Dissertation | 40 | Full Term |
Students must choose 2 modules from the following electives:
| Module Title | Credits | Semester |
|---|---|---|
| Responsible Marketing and Society | 20 | Semester 1 |
| Services and Retail Strategy | 20 | Semester 2 |
| Small Business and Entrepreneurship | 20 | Semester 2 |
Entry requirements
- IB
6,6,5 at Higher Level with a minimum of 32 points overall and SL/HL Mathematics at 5.
English language requirements
To study at the University, you must be able to demonstrate a good level of written and spoken English. Many applicants do this by submitting a recent IELTS, TOEFL, or PTE result, or by completing a Presessional English course.
The level of English language proficiency required varies depending on your level of study and subject area.
You can view the full English language requirements, including accepted tests and required scores, on our entry requirements page for the Dubai campus.
UK
3 A Levels. Typical offer AAB-BBB. GCSE Mathematics at grade 5/B and English at grade 6/B required. General Studies is not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2
Fees and scholarships
The University tuition fee covers the cost of your tuition, examination and graduation.
- AED 134,922
Full-time (September 2026) per year
Paying your tuition fees
We charge an annual tuition fee (per year of study). The tuition fee will also be payable in subsequent years of your programme.
Tuition fees can be paid in full or in three instalments per year of study.
Scholarships
Birmingham attracts the best and brightest students from across the globe. For students with the potential to thrive here, we have a number of scholarships available at our Dubai campus.
Application process
To apply for an undergraduate programme, you will need to submit your application and supporting documents online.
Career opportunities
At Birmingham Dubai, our aim is to make sure that success in your studies leads you on to a fulfilling career. Whatever you plan to do after your degree, the Careers Network information, advice and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.
Careers Network
In a competitive global market, you need to be ready for work before you graduate. At the University of Birmingham Dubai, our careers services will help you plan and achieve your ambitions. Whatever you plan to do after your degree, the Careers Network Dubai information, advice, and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.
Student experience
At Birmingham, your university experience isn’t just about studying. You will have the opportunity to discover new experiences, develop different skills and make friends for life at our Dubai campus.
Our state-of-the-art Dubai campus, with its iconic buildings overlooking stunning parkland and friendly community, will quickly make you feel at home in the UAE's second city. Expect plenty of exciting activities to get involved in outside of your studies, as well as all the support and advice you need.
Accommodation
Coming to the University of Birmingham Dubai to study might be your first time living away from home. Our student accommodation partners allow you to enjoy your independence in safe, welcoming, and sociable surroundings.
Living in Dubai
Enrich your life with endless attractions, entertainment and lifestyle opportunities. In just over 50 years, Dubai has transformed itself from a tiny settlement to a glistening city and world-class destination. It’s no wonder our students fall in love with the city.
Campus life
Our state-of-the-art Dubai campus is where our diverse community comes together, providing a home for up to 3,000 students to learn, relax, and socialise.
Student support
Whoever you are and wherever you come from, we are committed to providing the best possible support to all of our students, both before you start and throughout your time on campus, so that you can get the most out of your university experience.
Take a virtual tour
Explore our Dubai campus from wherever you are. Get a feel for the wide range of modern spaces and state-of-the-art facilities.