Dr Roshan Boojihawon

Dr Roshan Boojihawon

The Department of Strategy and International Business
Associate Professor in Strategy

Contact details

University of Birmingham
B15 2TT

Dr Roshan Boojihawon is a Associate Professor in Strategy at the Business School, University of Birmingham and a Visiting Research Fellow the Open University Business School. He specialises in teaching Strategic Management, International management and related subjects.

As an educator, Roshan ascribes to this quote from Paulo Freire: “Education either functions as an instrument which is used to facilitate integration of the younger generation into the logic of the present system and bring about conformity or it becomes the practice of freedom, the means by which men and women deal critically and creatively with reality and discover how to participate in the transformation of their world.”  - Pedagogy of the Oppressed

His role as a teacher, therefore, is that of a facilitator of learning assisting students to do both, achieve their learning objectives but also help them advance their personal and professional goals. To him, their study journey should be one characterized by exploration, discovery, excitement, knowing, critical reflection, up skilling and a realization of something important about themselves or their practice. His rigorous approach to constantly applying management theories to practice will help you develop as independent learner and thinker, and a take critical view on the knowledge you gain.


  • PhD (International Strategy), University of Strathclyde (2003)
  • MSc (International Marketing), Department of Marketing, University of Strathclyde (1999)
  • BSc (Hons) (Management Studies), University of Mauritius (1997)


Dr Roshan Boojihawon has joined the University of Birmingham since January 2015. He is an Associate Professor in Strategy and has been part of the DL leadership team overseeing the strategic and operational development of the Business School’s DL/Online programmes, namely the Online MSc International Business and the Online MBA. Prior to this role, he was Assistant professor in Strategy at The Open University where he specialised in developing ‘engaging’ online learning experiences at UG/PG Levels in management. He has contributed to developing both online activity-led pedagogy and online collaborative pedagogy, and made further contributions to ‘widening participation’, training ‘the teachers’, ‘foray into new technologies’, ‘assessment strategies’, ‘skills development’.  Amongst his roles at The Open University he took a leading role, as Programme Director, of the UG Programme. Here is made a marked contribution in shaping and providing an effective strategic steer to the future development of the UG programme, aligned with the University’s strategy.

In terms of research, he is the co-author of books on ‘Organisational Collaborations’ and ‘China in Africa’, and also published in refereed international journals like the Journal of World Business, Business Strategy and The Environment, Human Resource Management Review, Journal of International Management, International Business Review, Services Industries Journal, Strategic Change, African Journal of Economic and Management Studies. He continuously serves as a reviewer for International Journal of Cross Cultural Management, Journal of Knowledge Management, Journal of Marketing Management, Transnational Corporations, International Business Review, Journal of International Management, Services Industries Journal, International Journal of Emerging Markets, African Journal of Economic and Management Studies, International Journal of Management Reviews, International of Emerging Markets. He has also provided consultancy to companies in professional services, high-tech and science-based industries. 


UG: BSc Business Management (Singapore) (20 credits) – Strategic Management (Part 1& 2)

Masters (f2f):

  • MSc Management – Advanced Strategy + Dissertation supervision
  • Contemporary Issues in Management
  • International Business Strategy
  • Exec MBA (Singapore/UK)– Implementing Strategy and Change

Online Modules (DL MSc International Business & DL MBA):

International Business; Strategic Management; Research Methods; Advanced Strategy

Postgraduate supervision

  • International strategy/international entrepreneurship and their links to process-based issues in managing across borders
  • ‘Strategy’ in cross-cultural contexts
  • Internationalisation /International strategy of Chinese/Indian Multinationals in emerging (with particular interests in Sub-Saharan Africa) and to other developed economies
  • Digital entrepreneurship & strategy in sub-Saharan Africa
  • Innovations in strategy and sustainability


  • International strategy/international entrepreneurship and their links to process-based issues in managing across borders in SMEs and multinational subsidiaries in service industries, particular in professional services.
  • ‘Strategy’ in cross-cultural contexts (including conscience-driven, indigenous and practice-based) underpinnings of strategic thinking and decision-making (with particular focus in diverse African contexts) themed as “Strategy process, practice and learning in Cross-Cultural/Sub-Saharan African Contexts”.
  • Internationalisation /International strategy of Chinese/Indian Multinationals in emerging (with particular interests in Sub-Saharan Africa) and to other developed economies
  • Digital entrepreneurship & strategy in sub-Saharan Africa
  • Strategy and Sustainability    


Recent publications


Jackson, T, Louw, L, Zhao, S, Boojihawon, D & Fang, T 2020, Chinese organisations in Sub-Saharan Africa: New Dynamics, New synergies. AIB Insights, vol. 14, 1 edn.


Carmeli, A, Dothan, A & Boojihawon, DK 2022, 'Engagement in sustainability behaviors in normative social and utilitarian economic-driven organizations', Journal of Applied Behavioral Science. https://doi.org/10.1177/00218863221090308

Boojihawon, R, Richeri, A, Liu, Y & Chicksand, D 2020, 'Agile route-to-market distribution strategies in emerging markets: the case of Paraguay', Journal of International Management. https://doi.org/10.1016/j.intman.2020.100740

Xing, Y, Liu, Y, Boojihawon, R & Tarba, S 2020, 'Entrepreneurial team and strategic agility: a conceptual framework and research agenda', Human Resource Management Review, vol. 30, no. 1, 100696. https://doi.org/10.1016/j.hrmr.2019.100696

Carmeli, A, Dothan, A & Boojihawon, R 2019, 'Resilience of sustainability- and financially-driven organizations', Business Strategy and the Environment. https://doi.org/10.1002/bse.2355

Lalwani, SK, Brenos, N, Chicksand, D & Boojihawon, R 2018, 'Benchmarking self-declared social sustainability initiatives in cocoa sourcing', Benchmarking - An International Journal, vol. 25, no. 9, pp. 3986-4008. https://doi.org/10.1108/BIJ-07-2017-0186

Boojihawon, D & Ngoasong, ZM 2018, 'Emerging Digital Business Models in Developing Economies: the case of Cameroon', Strategic Change, vol. 27, no. 2, pp. 129-137. https://doi.org/10.1002/jsc.2188

Mbalyohere, C, Lawton, TCC, Boojihawon, D & Viney, H 2017, 'Corporate political activity and location-based advantage: MNE responses to institutional transformation in Uganda's electricity industry', Journal of World Business, vol. 52, no. 6, pp. 743-759. https://doi.org/10.1016/j.jwb.2017.06.006

Other contribution

Boojihawon, D 2014, China in Africa: A management perspective. Center for Global Development.

View all publications in research portal