Dr Lin Dong The Department of Strategy and International BusinessAssistant Professor of Strategic Management Contact details Emaill.dong.1@bham.ac.uk View my research portal AddressDepartment of Strategy & International BusinessBirmingham Business SchoolUniversity of BirminghamEdgbastonBirminghamB15 2TY Dr Lin Dong is an assistant professor of strategic management in the Department of Strategy and International Business at Birmingham Business School. She received her Ph.D. from Imperial College London. Her research examines negative social evaluations such as stigma and misconduct. She is also interested in the role of organisation and technology in solving societal problems and facilitating positive change. Qualifications Ph.D. in Management, Imperial College London, 2018 MSc in Strategic Marketing, Imperial College London, 2014 BA. (Hons) in International Business Management, 2013 Teaching Contemporary Issues in Management (MSc) Research Methods (MSc) Cross-Cultural Management (MSc) Publications Recent publications Article Dong, L, Hudson, B, Moura, D & Jarvis, L 2023, 'Amplifying stigmatization: Owlcatraz and the naming of a football stadium', Organization Studies, pp. 1-26. https://doi.org/10.1177/01708406231162000 Eisingerich, AB, Marchand, A, Fritze, MP & Dong, L 2019, 'Hook vs. hope: How to enhance customer engagement through gamification', International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2019.02.003 Abstract Yu, M, Silvestri, C, Dong, L & Mishina, Y 2021, 'Safety in numbers? How reputation and others’ misconduct change the effect of herding on punishment', Academy of Management Proceedings, vol. 2021, no. 1. https://doi.org/10.5465/AMBPP.2021.14686abstract Conference contribution Dong, L & Hudson, B 2020, Negative emotions? Or just difficult: Reframing negative emotions. in Negative emotions? Or just difficult: Reframing negative emotions. European Group for Organizational Studies (EGOS). Paper Yu, M, Silvestri, C, Dong, L & Mishina, Y 2020, 'Safety in numbers? How reputation and others’ misconduct change the effect of herding on punishment', Paper presented at SMS 40th Annual Conference, 26/10/20 - 30/10/20. View all publications in research portal