Dr Laura Salciuviene

The Department of Strategy and International Business
Associate Professor

Contact details

Email: l.salciuviene@bham.ac.uk

Address: Birmingham Business School
University of Birmingham
Edgbaston
Birmingham
B15 2TT
UK

Laura is an associateprofessor at the Department of Strategy and International Business at Birmingham Business School, University of Birmingham, UK. She has extensive teaching experience. She joined the Birmingham Business School in 2022. Previously she has worked as a lecturer at Lancaster University from 2008-2021. Laura is a member of Advance HE and holds Senior Fellowship (SFHEA). She sits on the Editorial Review Board of the Journal of Business and Industrial Marketing. Her research interests focus on different sources of influence on individuals’ attitudes. She has studied individuals across international borders and digital environments. Research findings within those contexts reveal common patterns that form the basis for improved sustainable business strategies for international companies.

Qualifications

PhD in Business and Administration (and Marketing)
MSc (Hons) in Business Management
BSc in Business Management
Senior Fellow of Advance HE.

Biography

Academic & research-related experience:

Laura has co-authored academic articles and conference papers. They were published in international peer-reviewed journals, including International Business Review, International Journal of Cross-Cultural Management, Journal of Marketing Management, International Journal of Intercultural Relations and presented at conferences (e.g., British Academy of Management Conference).

Industry-related experience:

Laura previously worked as a manager for a small company within the retailing sector.

PhDs examined

Over the past few years, Laura has acted as the External and the Internal Examiner for PhD examinations:

PhD Candidate: Jingxi Huang, “An assessment of a marketing strategy”, LUMS, Lancaster University, UK, 2021, acted as an internal doctoral panel upgrade member.
PhD Candidate: Jamal Alsaady, “An Examination of Maximization: A Context of Innovation”, Alliance MBS Business School UK, 2019, External examiner.
PhD Candidate: Szu-Yao Chien, “Data-Driven Service Systems: Applications of Social Media Dialogue Mining”, Alliance MBS Business School, UK, 2017, External examiner.
Alliance Manchester Business School (Title of PhD Thesis: Recruitment Information Source, Content and Organisational Attractiveness: the Role of Jobseekers' Decision-Making Styles), 2015, External examiner.
Manchester Business School (Title of PhD Thesis: Regulatory Focus in Action: Encouraging the Uptake of Healthcare Self Management Tools), 2014, External Examiner.
Lancaster University Management School (Title of PhD Thesis: Exploring and Conceptualising the Interrelationships between Self and Possessions through Hong Kong Chinese Consumers’ Narratives), 2010, Internal Examiner.

Teaching

Postgraduate modules taught:

Advanced Strategy
International Business Strategy
Cross-Cultural Management

Administrative roles undertaken:

Academic integrity officer 2022-present
Module leader for the above modules

Other activities

Member of Advance HE.
Editorial Review Board member of the Journal of Business and Industrial Marketing.
Session chair at BAM conferences.
Track chair at the International Conference on Technology and Entrepreneurship.

Publications

Recent publications

Book

Bryson, JR, Johns , J, Salciuviene, L & Blackmore-Wright, J 2025, International Business as Responsible Business: Theory and Practice. Bristol University Press, Bristol.

Article

Salciuviene, L, Šeinauskienė, B, Lukauskas, M, Dovalienė, A, Gadeikienė, A & Banytė, J 2025, 'From empathy to value: user-generated content inferred emotional intelligence in the context of second-hand clothing purchases online', Journal of Marketing Analytics. https://doi.org/10.1057/s41270-025-00442-2

Salciuviene, L, Dovalienė, A, Gravelines, Ž, Vilkas, M, Oates, C & Banytė, J 2024, 'Examining moral identity and engagement with sustainable consumption at home and in the workplace', EuroMed Journal of Business. https://doi.org/10.1108/EMJB-07-2023-0192

Salciuviene, L, Banytė, J, Vilkas, M, Dovalienė, A & Gravelines, Ž 2022, 'Moral identity and engagement in sustainable consumption', Journal of Consumer Marketing, vol. 39, no. 5, pp. 445-459. https://doi.org/10.1108/JCM-03-2021-4506

Conference article

De Mattos, C, Salciuviene, L & Sanderson, S 2025, 'Constructive Conflicts in the Light of Different Types of Trust in Strategic Alliances', Academy of Management Proceedings, vol. 2025, no. 1, 13808. https://doi.org/10.5465/AMPROC.2025.13808poster

Conference contribution

Grybaite, K, Šeinauskienė, B & Salciuviene, L 2026, When AI speaks of AI in university social media communication: how labels and congruence shape consumer engagement. in Marketing in a Multicultural and Vibrant World: Proceedings for the 2026 AMS World Marketing Congress, Vilnius, Lithuania, July 7-10. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, Academy of Marketing Science's World Marketing Congress 2026, Vilnius, Lithuania, 7/07/26.

Šeinauskienė, B & Salciuviene, L 2025, Harnessing emotional intelligence from user-generated insights into perceived value in online second-hand clothing transactions. in EMAC 2025 Fall Conference., 130284, Proceedings of the European Marketing Academy, European Marketing Academy, EMAC Fall Conference 2025, Istanbul , Turkey, 17/09/25. <https://proceedings.emac-online.org/index.cfm?abstractid=A2025-130284&Harnessing%20Emotional%20Intelligence%20from%20User-Genera>

Salciuviene, L 2025, 'Disruptive innovation assignment: the game changing idea.', Paper presented at 5th Birmingham Business School Education Conference, Birmingham, United Kingdom, 11/09/25 - 11/09/25.

Salciuviene, L & De Mattos, C 2025, 'Linking trust to positive conflicts in the context of strategic alliances', Paper presented at British Academy of Management Conference 2025, Kent, United Kingdom, 1/09/25 - 5/09/25.

View all publications in research portal