Rohit Varman is Professor of Marketing and Consumption at Birmingham Business School. He uses interpretive methodologies and his current inter-disciplinary research focuses on structures of subalternity, market violence and modern slavery, postcolonial theory, and resistance to corporatization and marketization.
He has published in leading marketing journals, including Journal of Consumer Research, Journal of Retailing, Journal of Marketing Management, Journal of Public Policy and Marketing, Marketing Theory, European Journal of Marketing, Journal of Macro Marketing and Consumption Markets, and Culture. He has also published in leading management journals, including Organization Science, Human Relations, and Journal of Business Research.
Rohit’s research was awarded Emerald Citation of Excellence in 2015. He is also President-Elect of the International Society of Marketing & Development.
He is currently an associate editor of Consumption, Markets & Culture and serves on the editorial boards of Journal of Macro Marketing, Journal of Marketing Management and Journal of Historical Research in Marketing. He has guest edited special issues of Journal of Marketing Management, Journal of Macro Marketing, and Journal of Historical Research in Marketing. He has also co-edited books published by Cambridge University Press on alternative organizations in India and on critical marketing published by Routledge.
He is interested in supervising PhDs in the following areas:
- Critical Marketing
- Marketing and Society
- Consumer Culture
- History of Marketing
- Subaltern Markets and Consumption
- Resistance and Consumer Movements
- Colonialism, Consumption, and Markets