Dr Sally Adams BSc (hons), MSc, PhD, FHEA

Dr Sally Adams

School of Psychology
Associate Professor
MSc Mental Health Programme Lead

Contact details

School of Psychology
University of Birmingham
B15 2TT

Sally is a teaching focused associate professor with a passion for enhancing the student learning experience. Her research interests are in the areas of alcohol use and hangover, harm reduction, recovery and sobriety.  


2016 Fellowship, Higher Education Academy  

2011 PhD, University of Bristol 

2005 MSc Health Psychology, University of Bath  

2003 BSc (Hons), Psychology, Cardiff Metropolitan University


Sally completed an undergraduate degree in psychology, establishing her interest in addictive behaviours. Moving on to study for a MSc in Health Psychology at Bath University, Sally completed a placement in experimental psychology at the University of Bristol. Bringing together these areas of expertise and interest Sally studied for a PhD exploring the effects of alcohol use on cognition and behavior at the University of Bristol. Developing her passion for teaching Sally worked at University of Bath as a lecturer, before taking up the post of associate professor at the University of Birmingham. 


Sally is the lead for the Institute for Mental Health MSc in Mental Health.

Postgraduate supervision

Current students 

Arsenis Tselengidis “Usability and validity of the WHO-FCTC self-reporting system for the implementation of Article 13 by low- and middle-income countries” Funded by a University of Bath Studentship, University of Bath

Kat Petrilli “Cannabis potency and mental health: triangulating the evidence” Funded by ESRC SWDTP –University of Bath 

Previous Students 

Craig Gunn “Cognitive Effects of Alcohol Hangover” Funded by a University of Bath Studentship  


Addictive behaviours, alcohol use, alcohol hangover, alcohol harm reduction, recovery and sobriety.


Recent publications


Tselengidis, A, Adams, S, Freeman, B, Alam, SM, Astuti, PAS & Cranwell, J 2023, 'Achieving a tobacco-free Bangladesh by 2040: a qualitative analysis of the tobacco advertising environment and prohibitions in Bangladesh', BMJ open, vol. 13, no. 5, e069620. https://doi.org/10.1136/bmjopen-2022-069620

Tselengidis, A, Adams, S, Freeman, B, Mostafa, A, Astuti, PAS & Cranwell, J 2023, 'From the international tobacco control arena to the local context: a qualitative study on the tobacco advertising, promotion and sponsorship legislative environment in Sudan and the challenges characterising it', BMJ open, vol. 13, no. 6, e066528. https://doi.org/10.1136/bmjopen-2022-066528

Tselengidis, A, Adams, S, Freeman , B, David , A, Dance , S & Cranwell , J 2023, 'Tobacco Control Legislation in Small Island Nations: Adoption of WHO FCTC Article 13 in the Federated States of Micronesia', Asia Pacific Journal of Public Health, vol. 35, no. 1, pp. 65-68. https://doi.org/10.1177/10105395221134554

Tselengidis, A, Dance , S, Adams, S, Freeman , B & Cranwell , J 2023, 'Tobacco advertising, promotion, and sponsorship ban adoption: A pilot study of the reporting challenges faced by low- and middle-income nations.', Tobacco Induced Diseases, vol. 21, 10. https://doi.org/10.18332/tid/155816

Adams, S, Clavijo, A, Tamayo , R & Maynard , O 2022, 'A cross-sectional online survey of the impact of new tobacco health warnings in Colombia', BMJ open, vol. 12, no. 6, e056754. https://doi.org/10.1136/bmjopen-2021-056754

Brosnan , M & Adams, S 2022, 'Adapting drug and alcohol therapies for autistic adults', Autism in Adulthood, vol. 4, no. 3, pp. 214-223. https://doi.org/10.1089/aut.2021.0047

Sawyer, K, Burke , C, Ng, R, Freeman , T, Adams, S & Taylor, G 2022, 'Effectiveness of mental health warnings on tobacco packaging in people with and without common mental health conditions: an online randomised experiment', Frontiers in Psychiatry, vol. 13, 869158. https://doi.org/10.3389/fpsyt.2022.869158

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