Dr Jo Parsons PhD

Dr Jo Parsons

Health Services Management Centre
Assistant Professor

Contact details

Address
School of Social Policy
Park House
Edgbaston Park Road
Birmingham

Dr Jo Parsons is a mixed methods health science researcher, specialising in qualitative methodology, maternal health research, behaviour change and development and evaluation of health interventions. 

Qualifications

PhD in Health and Nursing Studies, Coventry University, 2019
MSc in Health Psychology, Coventry University, 2014
MSc in Psychology, Open University, 2010
BSc (hons) in Psychology, Staffordshire University, 2004

Biography

Jo is primarily a qualitative health researcher, with a track record of designing and planning high quality qualitative research.  She has experience in securing funding for qualitative research, and leading qualitative projects. She has experience in all stages of planning and conducting studies. She also has experience in designing and evaluating health interventions and completing process evaluations alongside trials. She is skilled in evidence synthesis techniques, with significant expertise in systematic reviewing.

Her academic background is in Health Psychology and her primary research interest is around understanding and increasing vaccination uptake in pregnancy, and the development and testing of an intervention for this population.

Her current research portfolio consists of a wide variety of topics. She is currently working on conducting appraisal of new technology for NICE, working as part of large research teams evaluating a stroke intervention, early health checks for young people with intellectual disabilities, and an educational intervention for suturing skills for midwives.

Postgraduate supervision

She is currently supervising two PhD students, one conducting a feasibility RCT study examining ankle fixation surgery, and the other examining patient facing triage tools in primary care.

Jo would be interested in supervising doctoral students in broad health science subjects, including maternal health, health interventions, behaviour change.

Research

Maternal health research

One of her primary research areas is maternal health. Much of the research within this area focuses on the exploration of vaccination behaviour amongst pregnant women, and how to increase vaccination rates amongst this population.

She is currently leading a project developing an intervention to increase vaccination amongst pregnant women, based on previous qualitative research that explored the beliefs and perceptions pregnant women hold about vaccination post covid-19.

She is also working as a qualitative lead on FutureSuture, a project developing and testing an educational intervention for suturing for midwives.

Evidence synthesis

She is currently working on a number of systematic reviews. One examining the clinical effectiveness and safety of disease-modifying treatments for spinal muscular atrophy, and one exploring how the Illness Risk Representation framework (a theoretical framework health behaviour change theory) has been used to explain vaccination behaviour (to compliment the vaccination in pregnancy intervention development work)

Qualitative expertise

She is currently involved in a number of additional studies as qualitative lead on studies developing and/or testing health interventions. RESTORE is a large clinical trial examining the effectiveness of an intervention for stroke patients. She is a qualitative lead and is conducting process evaluation as part of the trial. She is also qualitative lead on a study developing and testing an intervention for increasing annual health checks in young people with intellectual disabilities.

Publications

Recent publications

Article

Parsons, J, Grimley, C, Clarke, L & Hillman, S 2025, 'How can the Illness Risk Representation Framework be used to explain flu, whooping cough and Covid-19 vaccination uptake amongst pregnant women? A qualitative study', Journal of Health Psychology. https://doi.org/10.1177/13591053251329680

Grimley, C, Atherton, H, Bick, D, Clarke, L, Hillman, S & Parsons, J 2025, 'Midwives’ perceptions and experiences of recommending and delivering vaccinations to pregnant women following the Covid-19 pandemic: a qualitative study', Midwifery, vol. 140, 104206. https://doi.org/10.1016/j.midw.2024.104206

Exworthy, M, Gauly, J, Parsons, J, Green, K & Murphy, N 2025, 'Performance-related pay for NHS consultants: exploring views and perceived impacts in one NHS Trust in England', BMJ Leader. https://doi.org/10.1136/leader-2024-001000

Parsons, J, Bryce, C, Fleming, J, Newbould, J, Dale, J & Atherton, H 2025, 'Telephone first access to general practice for older people- a qualitative study', BJGP Open. https://doi.org/10.3399/BJGPO.2025.0133

Abel, G, Atherton, H, Sussex, J, Akter, N, Aminu, AQ, Bak, W, Bryce, C, Clark, CE, Cockcroft, E, Evans, H, Gkousis, E, Jenkins, G, Jenkinson, C, Khan, N, Lambert, J, Leach, B, Marriott, C, Newbould, J, Parkinson, S, Parsons, J, Pitchforth, E, Sheard, L, Stockwell, S, Thomas, C, Treadgold, B, Winder, R & Campbell, JL 2024, 'Current experience and future potential of facilitating access to digital NHS primary care services in England: the Di-Facto mixed-methods study', Health and Social Care Delivery Research, vol. 12, no. 32. https://doi.org/10.3310/JKYT5803

Eccles, A, Parsons, J, Bick, D, Keighley, MRB, Clements, A, Cornish, J, Embleton, S, McNiven, A, Seers, K & Hillman, SC 2024, 'GP’s role in supporting women with anal incontinence after childbirth injury: a qualitative study', British Journal of General Practice, vol. 74, no. 746, pp. e587-e594. https://doi.org/10.3399/BJGP.2023.0356

Parsons, J, Abel, G, Bryce, C, Campbell, J, Newbould, J, Pitchforth, E, Stockwell, S, Treadgold, B, Winder, R & Atherton, H 2024, 'Supporting patients with a mental health diagnosis to use online services in primary care. A qualitative interview study', Digital Health , vol. 10, pp. 1-7. https://doi.org/10.1177/20552076241255637

Comment/debate

Razai, MS, Oakeshott, P & Parsons, J 2025, 'Vaccination in pregnancy: the vaccine bit is easy, the behaviour is hard', Journal of the Royal Society of Medicine, vol. 118, no. 5, pp. 149-152. https://doi.org/10.1177/01410768251335168

Murphy, N, Exworthy, M, Gauly, J, Parsons, J & Green, K 2024, 'The end of local clinical excellence awards', BMJ, vol. 385, q1032. https://doi.org/10.1136/bmj.q1032

Review article

Mehrabian, A, Auguste, P, Brown, A, Grove, A, Parr, J, Patel, M, Butt, F, Donoghue, J, Yousefi, M & Parsons, J 2025, 'Effectiveness and safety of Nusinersen and Risdiplam in Spinal Muscular Atrophy: A Systematic Review', Annals of Clinical and Translational Neurology.

MacGregor, B, Madejowski, S, Leach, H, Macdonald, C, Dale, J, Grove, A, Heazell, AEP, Parsons, J, Staniszewska, S & Hillman, S 2025, 'Interventions to Improve Outcomes After Pregnancy Loss: A Systematic Review', BJOG: An International Journal of Obstetrics & Gynaecology. https://doi.org/10.1111/1471-0528.70043

Paule, A, Abel, GA, Parsons, J & Atherton, H 2025, 'Patient facing online triage tools and clinician decision making: a systematic review', BMJ open, vol. 15, no. 5, e094068. https://doi.org/0.1136/bmjopen-2024-094068

Atherton, H, Leach, H, Mortell, R & Parsons, J 2025, 'What do patients want from access to UK general practice?', British Journal of General Practice . https://doi.org/10.3399/BJGP.2024.0582

Bunnewell, S, Keating, S, Parsons, J, Hickey, M & Hillman, S 2025, 'Women's and Health Care Professionals' experiences of discontinuing Hormone Replacement Therapy (HRT): a systematic review', BJOG: An International Journal of Obstetrics & Gynaecology. https://doi.org/10.1111/1471-0528.70023

Antonio, S, Joseph, D, Parsons, J & Atherton, H 2024, 'Experiences of remote consultation in UK primary care for patients with mental health conditions: A systematic review', Digital Health , vol. 10, pp. 1-12. https://doi.org/10.1177/20552076241233969

View all publications in research portal