Strategic and Innovation Management
This module seeks to provide an understanding of various approaches to strategic management analysis and the strategic management of innovation.
The first part of the module aims to develop skills in gathering and analysing disparate data, evaluating corporate strategies and convincing others of the value of a proposed strategy. This part of the module focuses on both the manufacturing and service sectors and covers the analysis and formulation of long run strategies of business organisations; evaluation of the resulting corporate strategies; methods of convincing others of the value of the proposed strategies; and the perspectives of higher levels of management (as opposed to the management of particular business functions).
The second part of the module considers the role of innovation. In this context innovation can be considered as the process that generates value from the creation, development and implementation of new ideas, technologies, products, and services. The part of the module focuses on how new opportunities are created and transformed into commercial reality, integrating theoretical approaches with practitioner examples. The ideas and frameworks introduced in the module are developed through recent case studies of innovation with UK firms and overseas organisations of international significance.
Individual reflective essay (1,500 words)
Individual coursework based on case study (3,000 words)