In a world of "fast-fashion" is sustainable retail possible or desirable?

online event
Thursday 4 November 2021 (19:00-20:30)
Sustainable Retail Practice

Consumers are increasingly seeking sustainable retail practice, illustrated by the rise in demand for vegan foods and the TV series the Blue Planet spurning consumers to demand sustainable products.

At the same time, the consumption of fast-fashion is enjoyed by consumers of all ages and encouraged by the hosting of key retail destinations, such as Primark’s largest European store in Birmingham. This, combined with the increase in packaging and cardboard from online purchases and more digital offerings within stores, leads to an increase in toxic pollution.

In this session our panel of international experts will discuss with the public whether in a world of fast fashion, is sustainable retail possible or even desired by consumers?

The session will be led by Dr Sarah Montano (Senior Lecturer in Marketing) and Dr Inci Toral (Senior Lecturer in Marketing) from Birmingham Business School.

This event is part of the ESRC Festival of Social Sciences. Spanning the month of November a range of interactive virtual and physical events will be free and open to the public - find out more about our other events as we discuss Our Changing World!

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