Our BSc Business Management with Marketing programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists.
Why study this course
The BSc Business Management with Marketing programme aims to develop your intellectual, analytical and perceptual skills by providing you with a breadth of knowledge in marketing, along with building the transferable skills you need to be job ready and to be able to carry out strategic marketing in challenging new contexts. Close links with industry ensure maximum course relevance and give students the added benefit of being able to learn from current marketing practitioners.
- Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group.
- Our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities for our students.
- We are ranked number one for being targeted by the top UK employers (High Fliers Research 2021).
Your programme of study
Your first year is a compulsory foundation year, introducing you to key areas in the study of business as well as focusing on principles of marketing. It introduces the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business.
In your second and final years you will have the ability to build your degree depending on your interests and career aspirations. We are constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that your degree remains sufficiently generalist to give you a wide choice of career options on graduation.
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Each module listed below is compulsory.
Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. Unless indicated otherwise, the modules listed for this programme are for students starting in 2022. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event we will contact offer holders as soon as possible to inform or consult them as appropriate.
The annual tuition fee is AED 109,145 per year of study which can be paid in instalments.
We have a number of scholarships available. Find out more.
To find out more information about our application process please visit our 'How to apply page
' before starting your application.
- Typical offer:
3 A Levels. Typical offer AAB. GCSE Mathematics and English at grade 6/B required.
General Studies not accepted as an A2 subject but a good performance may be taken into account if you fail to meet the conditions of your offer and have General Studies as a fourth A2.
International Baccalaureate Diploma
6,6,5 at Higher Level with a minimum of 32 points overall.
Please view the Middle East section on the international country page for further information on entry requirements.
- AAA = 80% ISC, CBSE, Maharashtra or 80% West Bengal or 90% Other State boards. Mathematics must be taken with a A grade equivalency achieved.
Please view our India page for further information on entry requirements.
- The University will consider students who have taken A Level examinations and/or the International Baccalaureate (IB). Requirements for each of these qualifications is listed above.
Please view our Pakistan page for further information on entry requirements.
Either a total of 3 distinct subject tests from APs and/or SAT subject tests or one year at a Community College or USA University.
Other entry requirements can be found on our international students pages.
Depending on your chosen course of study, you may also be interested in one of our foundation pathways, which offer specially structured programmes for international students whose qualifications are not accepted for direct entry to UK universities. Further details can be found on Birmingham International Academy web pages.
How you'll learn
The main way you’ll learn is by attending lectures, but in some modules these are supplemented with classes which allow you to meet with a tutor in small groups to further your understanding of the material covered in lectures. You’ll also have the opportunity to work in groups and make presentations – both skills that are highly valued by employers.
Modules will be taught in blocks over 30 hours per week. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules.
How you'll be assessed
Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme.
We pride ourselves on our graduates high levels of employability and will help you to plan, manage and achieve your career goals, giving you the competitive edge when it’s time to start job hunting.
On this programme you will benefit from Birmingham Business School’s strong links with practitioners from large and small marketing firms such as Unilever, Beiersdorf, Big Cat, UBAglu and Cogent Elliott.
Your Birmingham Degree
Your Birmingham degree is evidence of your ability to succeed in a demanding academic environment. Employers target Birmingham students for their drive, diversity, communication and problem-solving skills, their team-working abilities and cultural awareness, and our graduate employment statistics have continued to climb at a rate well above national trends.