Flexible and practical, the MBA Essentials – Service Operations Management is designed to fit in with existing career commitments, enabling managers across a range of industries and sectors to boost their career prospects. The module is delivered in an intensive four-day block spread over one long weekend. The programme will equip you to move into more senior management positions, either in your own organisation or moving elsewhere.
The Service Operations Management module is about improving organisations to make them better for customers and service providers. The module will develop students’ understanding of the concepts, tools and techniques relating to process design and delivery, including the analysis of process design from the customer’s perspective.
The module is integrative in approach and uses analytical lenses from marketing, organisational behaviour, strategy and behavioural psychology. Case, and other illustrative material in the module comes from both profit and non-profit sectors.
By the end of the module students should be able to:
- Demonstrate comprehensive knowledge and understanding of, and be able to explain the critical perspectives on the nature of service.
- Critically evaluate the ways in which good and bad service impacts on customers, staff and profitability.
- Identify and apply a range of methods for assessing the needs, expectations and perceptions of customers.
- Explain and apply the principles, tools and techniques of service design.
- Critically appraise the methods with which organisations can measure their service performance and apply the general approaches to, and specific methods for improving service.
- Demonstrate how organisations can deal with challenges such as customer complaints and service failures.
Why study at University of Birmingham?
- The programme will equip you to move into more senior management positions, either in your own organisation or moving elsewhere
- Modular delivery over long weekends (Friday to Monday) limits the impact of study on your work commitments.
- Birmingham Business School holds triple-crown accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).
- Birmingham Business School is the UK’s oldest business school, bringing more than 100 years of innovative teaching and research.
- The University of Birmingham is a member of the Russell Group, an organisation of the UK’s top 24 research-led universities.
- The University of Birmingham is also a member of Universitas 21, the leading global network of research-intensive universities.
What is a microcredential?
Microcredentials are designed to upskill you for work in rapidly growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.
- Learn with expert instructors: Complete courses led by experts with a dedicated group of professionals.
- Earn a professional credential: Finish your learning and pass your assessments to gain an accredited credential.
- Advance further in your career: Use your microcredential as evidence of your specialised skills and progress further in your industry.
How to apply?
When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online.
To be eligible for assessment, your application must be complete and submitted before: Friday 24 May 2024 for Overseas/International students and Friday 7 June 2024 for Home/UK based-students (23h59 - UK time). Before submitting your application, please make sure it is complete. Otherwise, your application will not be reviewed.
Find out more
Register your interest for this short course to request more information about the course and for scholarship information.