Robert Fleming

Robert Fleming

The Department of Accounting
Senior Lecturer
Director of Postgraduate Studies in Business Analytics

Contact details

Birmingham Business School
University House
University of Birmingham
Edgbaston, Birmingham
B15 2TT
United Kingdom

Robert is an experienced programme director in the accounting department.  He has over twenty years’ experience of working in Birmingham Business School where he has focused on teaching several subjects including Analytical Techniques, Academic skills and Critical Thinking. He has been the module lead for multiple Business Analytics programmes and is now the programme director for the master’s in Business Analytics.


  • B.Ed. (Hons) 1991
  • SFHEA 


Robert has been involved in education for over twenty-five years. Trained as a teacher he has taught at all ages from under 5 to secondary and A ’level. He set up and ran a tuition agency and has extensive experience of tutoring. Robert is an experienced senior lecturer who has been working at the University for several years during which time he has organised modules and recently designed the new programme in Accounting & Finance. His main subject area is mathematics, and he is currently the programme lead for the prestigious new master’s course in Business Analytics. He will oversee the Analytics-Micro courses as part of his teaching commitment in the current academic year.


  • Numeracy, Statistical Analysis & Financial Literacy
  • Business Analytics (UG)
  • Business Analytics (Masters)
  • Analytics Micro-courses
  • Business Analytics and the Digital Organisation


Research interests 

  •  Education


Current projects 

Robert facilitates a research in teaching group within the accounting department and regularly attends and presents at educational conferences.

His current interests include the use of diaries for student feedback, the use of technology to improve the student experience as well as trying to examine incentives for student engagement within the undergraduate accounting and finance degree.

He has previously been involved in a study that investigated BTEC students’ experiences of the college-university transition: challenges and potential for supporting success in higher education.

This study aimed to understand the challenges that BTEC students at university face and examine strategies that could potentially support their achievement and progression.