Market opportunities in the modest fashion industry

Room 114 Law Building
Thursday 14 February 2019 (14:00-15:00)

This event is part of the Department of Strategy and International Business Research Seminar series.

Speaker: Dr. Diala Kabbara, University of Pavia, Italy

Identifying the key environmental and cultural factors has been a persistent challenge for market opportunity discovery. Although modest fashion industry has been a context of growing academic and managerial interest, there has been little research attention to the relationship between environment and market opportunity discovery in modest fashion industry. Building on entrepreneurship and consumer research, the main objective of this seminar is to propose a conceptual model for identifying key environmental and cultural factors as drivers of market opportunity discovery. Future research recommendations and implications for the UK modest fashion industry are also discussed.