OZBILGIN, M. F. and YALKIN, C. (2019) “Hegemonic dividend and workforce diversity: The case of ‘biat’and meritocracy in nation branding in Turkey,” Journal of Management & Organization, 1-11.
YALKIN, C. and VEER, E. (2018) “Taboo on TV: Gender, Religion, and Sexual Taboos in Transnationally Marketed Turkish Soap Operas”, Journal of Marketing Management.
YALKIN, C. and YANIK, L. (2018) “Reproducing Geopolitical Imaginations: Brand(ing) Turkey Through Orhan Pamuk”, Journal of International Relations and Development. https://doi.org/10.1057/s41268-018-0153-1
LUO, J., DEY, B.L., YALKIN, C., PUNJAISRI, K., SIVARAJAH, S., HUANG, Y., YEN, D. (2018)“Millennial Chinese consumers' perceived destination brand value” (2018), Journal of Business Research, https://doi.org/10.1016/j.jbusres.2018.06.015
YALKIN, C. (2017) “A Brand Culture Approach to Managing Nation-Brands”, European Management Review.
KOCER, S. and YALKIN, C. (2016) “Invented Myths in Turkish Political Advertising,” Society, 53(6), 603-607.
CANHOTO, A.I., VOM LEHN, D., KERRIGAN, F., YALKIN, C., BRAUN, M., and STEINMETZ, N. (2015) “Fall and redemption: Monitoring and engaging in social media conversations during a crisis”, Cogent Business & Management, DOI: 10.1080/23311975.2015.1084978
YALKIN, C. and ELLIOTT, R. (2014) “Revisiting Contexts of Socialization: Friendship Group as the Consumer Socialization Context”, Journal of Consumer Policy, 37(2), 301-331.
YALKIN, C., KERRIGAN, F. and VOM LEHN, D. (2014) “(Il)legitimization of the role of the nation-state: Understanding of and Reactions to Internet Censorship in Turkey,’’ NewMedia & Society, 16 (2), 271-289.
YALKIN, C. (2013) “The Making of An Everyday Concubine: Accounting for Simultaneous Love of Modernity and the Recently (Re)-discovered Ottoman Heritage,” Advances in Consumer Research, 40, eds. Zeynep Gurhan-Canlı and Cele Otnes, Duluth, MN: Association for Consumer Research.
YALKIN, C. and MUMCU, S.O. (2011) “This Time (Again) Consumption May not Unite Us ”, Advances in Consumer Research, 39, eds. Rohini Ahluwalia, Tanya Chartrand, and Rebecca Ratner, Duluth, MN: Association for Consumer Research.
YALKIN, C. and ELLIOTT, R. (2010) “Contexts of Socialization Revisited: Implications for Consumer Research”, Advances in Consumer Research, 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer.