Dr Cagri Yalkin

Dr Cagri Yalkin

Department of Marketing
Lecturer in Marketing

Contact details

Department of Marketing
Birmingham Business School
University House
University of Birmingham
116 Edgbaston Park Road, Birmingham
B15 2TY

Cagri Yalkin is a Lecturer in Marketing at Birmingham Business School in the University of Birmingham. She has a PhD in Marketing from Warwick Business School and previously held a Lecturer in Marketing position at King’s College London and an Assistant Professor of Advertising position in Istanbul, Turkey. 


2010: Doctor of Philosophy, University of Warwick, Evaluating the impact of an integrated supply chain on the process of marketing European feature films

2003: MBA, Marketing & Leadership, State University of New York

2001: Bachelor of Science, Management Engineering, Istanbul Technical University


Cagri's research is in the field of marketing with a specific focus on consumer socialization, audience reception, and politics and a wider focus on social media and branding. To date this research has included consumption and censorship, transnational consumption of soap-operas and nation-branding, and adolescents and consumption skills.  Cagri research has previously been published in European Management Review, New Media & Society, Journal of Consumer Policy, and Advances in Consumer Research.

Cagri is the associate editor of European Management Review for marketing and she serves as a reviewer for Journal of Marketing Management, Advances in Consumer Research, New Media & Society, Arts and the Market, and Journal of Consumer Policy. Cagri research has been funded by the British Academy/Leverhulme.


  • Digital Marketing

Postgraduate supervision

Currently supervising PhD research in the following areas:

  • Branded Entertainment
  •  Social Media Marketing in Not-for-Profit Sector


Current projects: “how children learn to be consumers of food outside of the home”, funded by BA/Leverhulme Small Grants

Other activities

Associate Editor for European Management Review

Reviewer for Journal of Marketing Management, Advances in Consumer Research, Journal of Business Research, Arts and the Market


OZBILGIN, M. F. and YALKIN, C. (2019)  “Hegemonic dividend and workforce diversity: The case of ‘biat’and meritocracy in nation branding in Turkey,” Journal of Management & Organization, 1-11.

YALKIN, C. and VEER, E. (2018) “Taboo on TV: Gender, Religion, and Sexual Taboos in Transnationally Marketed Turkish Soap Operas”, Journal of Marketing Management.

YALKIN, C. and YANIK, L.  (2018)Reproducing Geopolitical Imaginations: Brand(ing) Turkey Through Orhan Pamuk”, Journal of International Relations and Development. https://doi.org/10.1057/s41268-018-0153-1

LUO, J., DEY, B.L., YALKIN, C., PUNJAISRI, K., SIVARAJAH, S., HUANG, Y., YEN, D. (2018)“Millennial Chinese consumers' perceived destination brand value” (2018), Journal of Business Research, https://doi.org/10.1016/j.jbusres.2018.06.015

YALKIN, C. (2017) A Brand Culture Approach to Managing Nation-Brands”, European Management Review.

KOCER, S. and YALKIN, C. (2016) Invented Myths in Turkish Political Advertising, Society, 53(6), 603-607.

CANHOTO, A.I., VOM LEHN, D., KERRIGAN, F., YALKIN, C., BRAUN, M., and STEINMETZ, N. (2015) “Fall and redemption: Monitoring and engaging in social media conversations during a crisis”, Cogent Business & Management, DOI: 10.1080/23311975.2015.1084978

YALKIN, C. and ELLIOTT, R. (2014) “Revisiting Contexts of Socialization:  Friendship Group as the Consumer Socialization Context”, Journal of Consumer Policy, 37(2), 301-331. 

YALKIN, C., KERRIGAN, F. and VOM LEHN, D.  (2014) (Il)legitimization of the role of the nation-state: Understanding of and Reactions to Internet Censorship in Turkey,’’ NewMedia & Society, 16 (2), 271-289.

YALKIN, C. (2013) “The Making of An Everyday Concubine: Accounting for Simultaneous Love of Modernity and the Recently (Re)-discovered Ottoman Heritage,Advances in Consumer Research, 40, eds. Zeynep Gurhan-Canlı and Cele Otnes, Duluth, MN: Association for Consumer Research.

YALKIN, C. and MUMCU, S.O. (2011) This Time (Again) Consumption May not Unite Us , Advances in Consumer Research, 39, eds. Rohini Ahluwalia, Tanya Chartrand, and Rebecca Ratner, Duluth, MN: Association for Consumer Research.

YALKIN, C. and ELLIOTT, R. (2010) Contexts of Socialization Revisited: Implications for Consumer Research, Advances in Consumer Research, 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer.