Peter Hyde

Peter Hyde

Department of Marketing
Senior Teaching Fellow

Contact details

Telephone
+44 (0)121 414 3562
Email
p.j.hyde@bham.ac.uk
Address
Room 120, Ash House
University of Birmingham
Edgbaston
Birmingham
B15 2TT

Peter Hyde graduated from the University of Birmingham in 1990 with an MBA after completing a two year full time programme. Prior to this, he had gained extensive experience in both retailing and distribution. Peter contributes extensively to the teaching of marketing and international business on full and part time MBA programmes in University House and in Singapore and acts as admissions tutor and development manager in The Graduate Centre.

Qualifications

MBA

Biography

Peter's responsibilities include being Director of GDBA (Graduate Diploma in Business Administration) and a  Member of the MBA Board of Studies Postgraduate Staff Student Liaison Committee.

Teaching

Director of GDBA (Graduate Diploma in Business Administration) PG Welafare Tutor

Courses taught:

Marketing Concepts & Practice (MBA FT)

Cases in Marketing (GDBA)

Marketing Concepts (GDBA)

Consultancy Skills & Practice (MSc Strategic Marketing & Consulting)

Country Manager (MSc International Business)

Postgraduate supervision

BSc dissertations

MBA and MSc Dissertations

Research

  • Music Industry Management
  • Marketing in the New Economy
  • International/Domestic Marketing Management