Dr Laura Salciuviene

The Department of Strategy and International Business
Assistant Professor

Contact details

Birmingham Business School
University of Birmingham
B15 2TT

Laura is an assistant professor at the Department of Strategy and International Business at Birmingham Business School, University of Birmingham, UK. She has extensive teaching experience. She joined the Birmingham Business School in 2022. Previously she has worked as a lecturer at Lancaster University from 2008-2021. Laura is a member of Advance HE and holds Senior Fellowship (SFHEA). She sits on the Editorial Review Board of the Journal of Business and Industrial Marketing. Her research interests focus on different sources of influence on individuals’ attitudes. She has studied individuals across international borders and digital environments. Research findings within those contexts reveal common patterns that form the basis for improved sustainable business strategies for international companies.


  • PhD in Business and Administration (and Marketing)
  • MSc (Hons) in Business Management
  • BSc in Business Management
  • Senior Fellow of Advance HE.


Academic & research-related experience:

Laura has co-authored academic articles and conference papers. They were published in international peer-reviewed journals, including International Business Review, International Journal of Cross-Cultural Management, Journal of Marketing Management, International Journal of Intercultural Relations and presented at conferences (e.g., British Academy of Management Conference).

Industry-related experience:

Laura previously worked as a manager for a small company within the retailing sector.

PhDs examined

Over the past few years, Laura has acted as the External and the Internal Examiner for PhD examinations:

  • PhD Candidate: Jingxi Huang, “An assessment of a marketing strategy”, LUMS, Lancaster University, UK, 2021, acted as an internal doctoral panel upgrade member.
  • PhD Candidate: Jamal Alsaady, “An Examination of Maximization: A Context of Innovation”, Alliance MBS Business School UK, 2019, External examiner.
  • PhD Candidate: Szu-Yao Chien, “Data-Driven Service Systems: Applications of Social Media Dialogue Mining”, Alliance MBS Business School, UK, 2017, External examiner.
  • Alliance Manchester Business School (Title of PhD Thesis: Recruitment Information Source, Content and Organisational Attractiveness: the Role of Jobseekers' Decision-Making Styles), 2015, External examiner.
  • Manchester Business School (Title of PhD Thesis: Regulatory Focus in Action: Encouraging the Uptake of Healthcare Self Management Tools), 2014, External Examiner.
  • Lancaster University Management School (Title of PhD Thesis: Exploring and Conceptualising the Interrelationships between Self and Possessions through Hong Kong Chinese Consumers’ Narratives), 2010, Internal Examiner.


Postgraduate modules taught:

  • Advanced Strategy
  • International Business Strategy
  • Cross-Cultural Management

Administrative roles undertaken:

  • Academic integrity officer 2022-present
  • Module leader for the above modules

Other activities

  • Member of Advance HE.
  • Editorial Review Board member of the Journal of Business and Industrial Marketing.
  • Session chair at BAM conferences.
  • Track chair at the International Conference on Technology and Entrepreneurship.


Recent publications


Salciuviene, L, Banytė, J, Vilkas, M, Dovalienė, A & Gravelines, Ž 2022, 'Moral identity and engagement in sustainable consumption', Journal of Consumer Marketing, vol. 39, no. 5, pp. 445-459. https://doi.org/10.1108/JCM-03-2021-4506

Gadeikiene, A, Salciuviene, L, Banytė, J, Dovalienė, A, Kavaliauskas, M & Piligrimienė, Ž 2021, 'Emerging consumer healthy lifestyles in Lithuania', Sustainability (Switzerland), vol. 13, no. 8, 10056. https://doi.org/10.3390/su131810056

De Mattos, C & Salciuviene, L 2019, 'Linking levels of higher education and SMEs attractiveness as alliance partners through practical experience and entrepreneurial orientation', International Journal of Human Resource Management.

Salciuviene, L, Buenaventura, V & Lee, K 2018, 'Employee proactiveness to engage in sustainable consumption leading to societal benefits', Engineering Economics.

Conner, S, Reardon, J, Miller, C, Salciuviene, L & Auruskeviciene, V 2017, 'Cultural antecedents to the normative, affective and cognitive effects of domestic versus foreign product purchase behaviour', Journal of Business Economics and Management.

Daryanto, A, Salciuviene, L & Liu, C 2015, 'Animosity and mediating role of regret in product attitude and reluctance to buy foreign products', Advances in Consumer Research.

Conference contribution

Salciuviene, L & De Mattos, C 2021, An entrepreneur’s mindset and the firm readiness for adopting a long-term sustainable business strategy. in BAM2021 conference. Oxford abstracts, UK, 35th Conference and 2nd BAM Conference in the Cloud, 31/08/21.

Salciuviene, L 2019, Consequences of engagement into sustainable consumption in the workplace: the role of moral climate. in ERCP2019 (the European Roundtable for Sustainable Consumption and Production) Conference, .

Salciuviene, L, De Mattos, C & Sanghavi, N 2019, Is the relationship of altruistic orientation on SME sustainability image mediated by strategic consistency? in EIBA2019 (European International Business Academy).

Salciuviene, L, Daryanto, A & Martin, F 2016, The effect of moral identity on compensation evaluation: is monetary compensation always better? in Association for Consumer Research Conference.

Salciuviene, L & Daryanto, A 2015, Linking initial beliefs, trust, perceived value and purchase intentions in the context of second-hand goods sold by unknown retailers. in World Marketing Congress (WMC).

Salciuviene, L & Daryanto, A 2015, Perceived value and its antecedents of second-hand goods from unknown online sellers. in Global Marketing Conference.

Salciuviene, L, De Mattos, C & Sanghavi, N 2015, Social media opportunities for entrepreneurs in India. in International Research Symposium – Society for Global Business & Economic Development (SGBED).


Salciuviene, L & De Mattos, C 2021, 'Altruistic orientation of entrepreneurs in the context of crisis', Paper presented at 2021 International Conference on Technology and Entrepreneurship, Kaunas, Lithuania, 24/08/21 - 27/08/21.

Salciuviene, L & Daryanto, A 2021, 'Circular economy in the digital age', Paper presented at 2021 International Conference on Technology and Entrepreneurship, Kaunas, Lithuania, 24/08/21 - 27/08/21.

View all publications in research portal