Dr Louise J Jackson

Dr Louise Jackson

Institute of Applied Health Research
Senior Lecturer

Contact details

+44 (0)121 414 6486
+44 (0)121 414 8969
Health Economics Unit
Institute of Applied Health Research
College of Medical and Dental Sciences
IOEM Building
Birmingham B15 2TT

Louise Jackson is a Senior Lecturer within the Institute of Applied Health Research at the University of Birmingham. She is Deputy Programme Lead for MSc in Health Economics & Health Policy and MSc Health Economics & Econometrics.

Louise has broad range of methodological experience and expertise. She is interested in applied research that improves health and care services, especially for young people and women. Louise has specific expertise in relation to: economic evaluation; outcome and cost measurement; preference elicitation; and qualitative evidence synthesis and reporting. She works closely with stakeholders and is interested in mixed methods research that aims to meet the needs of decision-makers, particularly in public health.

ORCID ID: 0000-0001-8492-0020


  • MSc Health Economics & Health Policy, University of Birmingham, 2014 (Distinction)
  • PhD in Geography, University of Birmingham, 1999
  • MSocSc Russian & East European Studies, University of Birmingham, 1994
  • BA Geography, Oxford University, 1992


Dr Louise Jackson joined the University of Birmingham in October 2012, having previously worked in health and social care for over 10 years. A key focus of Louise Jackson’s work is the evaluation of interventions and services in sexual health, maternal health and public health. She has been the principal investigator (PI) on a range projects and is currently PI on a funded project exploring the costs and benefits of online sexually transmitted infection screening.

Louise Jackson has been a co-applicant on a number of NIHR funded projects. For example, the G-TOG project examined the effectiveness and cost-effectiveness of alternative treatments for gonorrhoea. She is currently involved in the MESARCH project which is evaluating Sexual Assault Referral Centres (SARCs) across England in terms of benefits and costs to service users and survivors of sexual assault and rape. Prior to this she was involved in research examining the effects of weight management interventions on maternal and fetal outcomes in pregnancy (the iWIP study).

The research of Dr Jackson has had international and national impact. She has presented her research at national and international conferences as well as publishing in leading academic journals.

Dr Jackson is currently the Deputy Programme Director for the two programmes which are delivered by the Health Economics Unit, MSc Health Economics and Health Policy and MSc Health Economics and Econometrics. Louise Jackson contributes to teaching for these programmes and more broadly across the Institute of Applied Health Research and College of Medical and Dental Sciences.


Postgraduate supervision

Louise is interested in supervising doctoral research students in the following areas:

  • Measurement and valuation of healthcare benefits/outcomes
  • Evaluation of interventions and services in sexual and reproductive health/public health
  • Evaluation of interventions and services aiming to improve women’s health.

Current PhD Students:


Research themes:

  • Capturing the full range of costs and benefits of services and interventions
  • Economic evaluation in public health/sexual health and women’s health
  • Economics of digital health

Research activity:

Louise’s research is concerned with developing the methodology of economic evaluation to ensure that the benefits of healthcare interventions are more fully captured.

Louise is involved in leading economic evaluations in the areas of public health, sexual health and women’s reproductive health. She has been a co-applicant on a number of grant-funded projects in these areas. She has also carried out methodological research exploring the methods used to measure outcomes in relation to interventions in sexual health.  

Louise is currently the principal investigator (PI) on a funded project exploring the costs and benefits for online STI screening. The project aims to examine how patient pathways and costs compare for screening in a range of settings.

Other activities

Association member:

  • Health Economists’ Study Group (HESG)
  • International Health Economics Association (iHEA)

Editorial board member:

  • Sexually Transmitted Infections (BMJ Journals)


Lorimer K, DeAmicis L, Dalrymple J, Frankis J, Jackson L, Lorgelly P, McMillan L & Ross J (2019) ‘A Rapid Review of Sexual Wellbeing Definitions and Measures: Should We Now Include Sexual Wellbeing Freedom?’ The Journal of Sex Research, 1-11. https://www.tandfonline.com/doi/full/10.1080/00224499.2019.1635565

Ross JDC, Brittain C, Cole M, Dewsnap C, Harding J, Hepburn T, Jackson L, Keogh M, Lawrence T, Montgomery AA, Roberts TE, Sprange K, Tan W, Thandi S, White J, Wilson J, Duley L, on behalf of the G-ToG Trial Team (2019) ‘Gentamicin compared with Ceftriaxone for the treatment of gonorrhoea: a randomised trial (G-ToG Trial)’ Lancet, 393 (10190): 2511-2520. https://www.sciencedirect.com/science/article/pii/S0140673618328174

Fulton E, Newby K, Gokal K, Kwah K, Schumacher L, Jackson LJ, Naughton F, Coleman T, Borwn K (2019) Tailored digital behaviour change intervention with e-referral system to increase attendance at NHS stop smoking services (the MyWay project): study protocol for a randomised controlled feasibility trial. BMJ Open; 9:e028721. doi:10.1136/bmjopen-2018-028721 https://bmjopen.bmj.com/content/9/4/e028721

Ross J, Harding J, Duley L, Montgomery A, Hepburn T, Tan W, Brittain C, Meakin G, Sprange K, Thandi S, Jackson LJ, et al. (2019) A randomised controlled trial to compare the clinical effectiveness and safety of gentamicin and ceftriaxone in the treatment of gonorrhoea (The G-TOG Trial). Health Technology Assessment, 23(20) https://www.journalslibrary.nihr.ac.uk/hta/hta23200#/abstract

Pallan M, Griffin T, Hurley K, Lancashire E, Blisset J, Frew E, Griffith L, Hemming K, Jolly K, Mcgee E, Thompson J, Jackson L, Gill P, Parry J & Adab P (2019) Cultural adaptation of a children's weight management programme: the CHANGE intervention development and feasibility study. Health Technology Assessment, 23 (33). https://www.journalslibrary.nihr.ac.uk/hta/hta23330#/abstract

Grand TS, Basarir H, Jackson LJ(2018) ‘The cost-effectiveness of oral contraceptives compared to 'no hormonal treatment' for endometriosis-related pain: An economic evaluation’. PLOS ONE, 14(1): e0210089. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6353094/

McLoughlin C, Roberts TE, Jackson LJ, et al. (2018) ‘Cost-effectiveness of cell salvage and donor blood transfusion during caesarean section: results from a randomised controlled trial.’ BMJ Open;9:e022352. doi:10.1136/bmjopen-2018-022352 https://bmjopen.bmj.com/content/9/2/e022352

Pallan M, Hurley KL, Griffin T, Lancashire E, Blissett J, Frew E, Gill P, Hemming K, Jackson L et al. (2018) A cluster-randomised feasibility trial of a children’s weight management programme: the Child weigHt mANaGement for Ethnically diverse communities (CHANGE) study. Pilot and Feasibility studies. 4:175. https://pilotfeasibilitystudies.biomedcentral.com/articles/10.1186/s40814-018-0373-6

Uthman RT, Sutton AJ, Jackson LJ, & Uthman OA (2018). Does directly administered antiretroviral therapy represent good value for money in sub-Saharan Africa? A cost-utility and value of information analysis. PLOS ONE, 13(1), e0191465. https://doi.org/10.1371/journal.pone.0191465

 Gurung B, Jackson LJ,  Monahan M, Butterworth R, Roberts TE (2018) Identifying and assessing the benefits of interventions for postnatal depression: a systematic review of economic evaluations. BMC Pregnancy and Childbirth. 18(1), p.179. https://doi.org/10.1186/s12884-018-1738-9

 Khan K, Moore P, Wilson M, Hooper R, Allard S, Wrench I, Roberts T, McLoughlin C, Beresford L, Geoghegan J, Daniels J, Catling S, Clark V, Ayuk P, Robson S, Gao-Smith F, Hogg M, Jackson LJ, Lanz D, Dodds J. (2018) ‘A Randomised Controlled Trial and Economic Evaluation of Intra-Operative Cell Salvage during Caesarean Section in Women at Risk of Haemorrhage: The SALVO Trial (cell SALVage in Obstetrics).  Health Technology Assessment 22(2), 1-114. https://doi.org/10.3310/hta22020

Ogwulu, C, Jackson LJ, Kinghorn P and Roberts (2017) 'A Systematic Review of the Techniques Used to Value Temporary Health States.' Value in Health. 20(8): 1180-1197.  https://doi.org/10.1016/j.jval.2017.03.009

Rogozińska E, Marlin N, Jackson L, et al.  (2017) ‘Effects of antenatal diet and physical activity on maternal and fetal outcomes: Individual patient data (IPD) meta-analysis and health economic evaluation'. Health Technology Assessment 21.41: 1-194. https://doi.org/10.3310/hta21410

Rogozińska E, Marlin N, Betrán AP, …Jackson L, Barton P, Molyneaux E, Martin AA, Rayanagoudar G, Ruifrok AE, Roberts T, de Groot CJ, Coomarasamy A, Mol BW, Zamora J, Khan KS, Riley RD, Thangaratinam S. ‘Effect of diet and physical activity based interventions in pregnancy on gestational weight gain and pregnancy outcomes: meta-analysis of individual participant data from randomised trials.’ BMJ 2017; 358 https://doi.org/10.1136/bmj.j3119

Sutton A, Roberts T, Jackson LJ,Saunders J, White P, Birger R, Estcourt C. (2017) ‘Cost-effectiveness of microscopy of urethral smears for asymptomatic Mycoplasma genitalium urethritis in men in England.’ International Journal of STD & AIDS, 0956462417717651. https://doi.org/10.1177/0956462417717651

Jackson LJ, Roberts TE. (2016) ‘Measuring health and quality of life for women undergoing testing and screening for chlamydia: a systematic review’. Sexually Transmitted Diseases, 43: 152-164. https://journals.lww.com/stdjournal/Fulltext/2016/03000/Measuring_Health_and_Quality_of_Life_for_Women.3.aspx

Estcourt CS, Sutcliffe LJ, Mercer CH, Copas AJ, Saunders J, Fuller SS, Roberts TE, Jackson LJ , Sutton AJ, White P, Rait G, Johnson AM, Hart GJ, Muniina P and Cassell JA (2016) ‘The Ballseye Programme: a mixed methods programme of research to improve the sexual health of men in the UK.’ Programme Grants for Applied Research, 4(20): 1-142. https://doi.org/10.3310/pgfar04200

Jackson LJ and Roberts TE (2015) ‘Conceptualising quality of life outcomes for women participating in testing for sexually transmitted infections: a systematic review and meta-synthesis of qualitative research to inform economic evaluation.’ Social Science & Medicine, 143: 162-170. https://doi.org/10.1016/j.socscimed.2015.08.048

Ogwulu C, Jackson LJ, Heazell AEP, Roberts TE (2015) Exploring the intangible costs associated with stillbirth: a structured review and synthesis of the evidence. BMC Pregnancy and Childbirth, 15(1): 188. https://doi.org/10.1186/s12884-015-0617-x

Estcourt CS, Sutcliffe LJ, Mercer CH, Copas AJ, Muniina, P, Rait, G, Symonds M, Greaves L, Aderogba K, Traynor D, Roberts TE, Jackson LJ , Creighton S, Huckle, G, Johnson AM, Cassell JA (2015) ‘Developing and testing Accelerated Partner Therapy for partner notification for people with genital chlamydia trachomatis diagnosed in primary care: a pilot randomised controlled trial.’ Sexually Transmitted Infections, 91: 548-554. http://dx.doi.org/10.1136/sextrans-2014-051994

Jackson LJ, Roberts TE, Fuller SS, Sutcliffe LJ, Saunders J, Copas AJ, Mercer CH, Cassell JA, Estcourt CS (2015) ‘Exploring the cost-effectiveness of sexually transmitted infection (STI) screening interventions targeting men in football club settings. Preliminary cost-consequence analysis of the SPORTSMART pilot randomised controlled trial.’ Sexually Transmitted Infections, 91: 100-105.  http://dx.doi.org/10.1136/sextrans-2014-051715

Fuller SS, Mercer CH, Copas AJ, Saunders J, Sutcliffe LJ, Cassell JA, Hart GJ, Johnson AM, Roberts TE, Jackson LJ, Muniina P, Estcourt CS (2015) ‘The SPORTSMART STUDY: a pilot randomised controlled trial of sexually transmitted infection (STI) screening interventions targeting men in football club settings’. Sexually Transmitted Infections, 91: 106-110. http://dx.doi.org/10.1136/sextrans-2014-051719

Book chapters     

Coast J, Jackson LJ, ‘Theoretical and methodological positions and the choice to use qualitative methods’ IN Coast J (2017) (Ed.) Qualitative methods for Health Economics. London: Rowman and Littlefield.

Coast J, Jackson LJ, ‘Understanding primary data analysis’ IN Coast J (2017) (Ed.) Qualitative methods for Health Economics. London: Rowman and Littlefield.