Dr Chelsea Harfield is a Lecturer in Marketing at the University of Birmingham. She holds a PhD from Warwick Business School and brings industry experience from account management roles across the hospitality, automotive, and sports marketing sectors.
Chelsea's research focuses on consumer behaviour within tourism and service environments, with particular interest in how consumers engage with authenticity and narrative experiences in heritage settings. Her doctoral research examined perceptions of authenticity and narrative transportation in heritage tourism and their influence on consumer engagement and evaluation. She also investigates sponsored content and influencer marketing, consumer trust and brand perceptions, sponsorship and co-branding in sports partnerships, and broader issues of consumer engagement.
Alongside her research, Chelsea teaches across a range of marketing subjects, including Branding in the digital age and Sports marketing and branding. Her work combines academic insight with practical industry experience, supporting students in developing both theoretical understanding and real-world marketing capabilities.