Professor Finola Kerrigan

Finola Kerrigan has an undergraduate degree in English, Sociology and Politics from the University of Galway and a master's degree in European Integration from the University of Limerick. Her PhD on Film Marketing is from the University of Hertfordshire, where she began her academic career, before moving to King's College London, where she spent ten years as Lecturer and then Senior Lecturer in Marketing. She moved to the University of Birmingham in 2013 as Senior Lecturer, and was subsequently promoted to Reader and then Professor of Marketing.

In 2020, Finola was appointed Professor of Marketing and Director of the Fashion Business Research Centre at the London College of Fashion, University of the Arts London, returning to the University of Birmingham as Professor of Marketing in May 2022. Finola has held a range of leadership roles at the University of Birmingham including Head of the Department of Marketing, Research Environment Lead, Deputy Dean and Interim Dean of Birmingham Business School. She is now also a member of the Department of Creative Industries in EDACS.

Finola is active in her academic community, previously serving as Secretary of the Academy of Marketing, two terms on the Academy of Marketing Research Committee, and Deputy Chair (and former Chair) of the Academy's Arts, Heritage, Nonprofit and Social Marketing Special Interest Group. She is on the Senior Editorial Advisory Board of the Journal of Marketing Management, where she was previously Associate Editor.

Finola has been a visiting researcher at Monash University and Deakin University in Melbourne, and at National Chengchi University, Taiwan. She is also a Visiting Research Professor at the Open University. She has taught classes at Taipei National University of the Arts (Masterclass in Film Marketing) and the University of Malta (Branding), and has taught Film Marketing on the MA Producing at Royal Holloway, University of London between 2004 and 2024.

Finola is a member of the Academy of Marketing, the Macromarketing Society and International Society for Markets and Development, and is a Fellow of the Royal Society of Arts. She has co-chaired the 2012 International Conference on Markets and Development in Casablanca and chaired the Academy of Marketing Conference in 2023 in Birmingham. She has edited special issues of the Journal of Marketing Management, European Journal of Marketing, Consumption, Markets and Culture and Marketing Theory. Finola was the co-host of the podcast Tell Me A Story and has appeared as a guest on a number of podcasts. She regularly reviews for journals, publishers and research funding bodies.

• Contemporary Issues in Marketing (Singapore)
• Marketing in the Arts and Cultural Sector, MA in Digital Marketing and Communication in the Creative Industries (DMCI)

• PhD in Film Marketing, University of Hertfordshire
• PG Certificate in Teaching and Learning in Higher Education, University of Hertfordshire
• MA in European Integration, University of Limerick
• BA in English, Sociology and Politics, University of Galway

Finola is a member of the Academy of Marketing, the Macromarketing Society and International Society for Markets and Development. Finola is a Fellow of the Royal Society of Arts and President of the International Society of Markets & Development and a member of the Academy of Marketing Executive.  She has co-chaired the 2012 International Conference on Markets and Development and edited a number of journal special issues. Finola regularly reviews for journals and has reviewed research funding proposals for the Academy of Marketing Research Committee and the EPSRC.