Professor Nicola Newman

Professor Nicola Newman

Department of Marketing
Professor of Business Education
School Director of Education

Contact details

Room G42, University House
Department of Marketing
Birmingham Business School
University of Birmingham
Edgbaston, Birmingham
B15 2TY

Nicki Newman is the School Director of Education and a Professor of Business Education. She has undertaken a range of education leadership roles whilst at UoB including Director for Postgraduate Programmes and CoSS Lead for Postgradute Programmes. She was also the Director for Undergraduate Teaching Quality and Enhancement at the University of Sheffield Management School. Nicki has led several strategic developments for the school including the development its new MSc portfolio. As the Director of Education, she leads the larger education team including the Directors of UG/MSc/MBA, School Leads for Quality Assurance, Complaints and Appeals, two School Senior Tutors and Academic Integrity and the six Departmental Leads of Education.  

She has taught a range of marketing subjects on undergraduate, postgraduate and professional programmes. She specialises in teaching introduction to marketing and marketing communications. She has studied how the use of technology can improve the student learning experience in Higher Education, which included working with Pearson on a range of projects piloting some of their digital products. She has delivered workshops and conference presentations on electronic marketing and feedback, using simulations in teaching and the use of flipped teaching. She is currently working on projects related to embedding employability skills in the curriculum which includes the use of authentic assessment and how Business Schools should incorporate AI software into their programmes and modules.


  • Postgraduate Certificate in Learning and Teaching, University of Sheffield, 2014
  • PhD in Marketing, University of Sheffield, 2011
  • MBA (Finance), University of Sheffield, 2002
  • BSc (Hons) in Accountancy with Law, University of East Anglia, 2002
  • Senior Fellow of the Higher Education Academy


Nicki Newman is a Professor of Business Education and the Director of Taught Postgraduate Programmes.

Before joining Birmingham Business School in 2018, Nicki worked at Sheffield University Management School (2003 – 2018) initially as a part time tutor whilst completing her PhD and later as a University and Senior University Teacher in Marketing. She has held the roles of Undergraduate Director for Teaching Quality and Enhancement and the Divisional Director for Teaching Quality (Marketing, International Business, Entrepreneurship and Strategy Division).

In addition to the University of Sheffield, Nicki has taught at Hallam University, Sheffield University International College and Oxford School of Marketing. She has taught a range of marketing subjects including introduction to marketing, integrated marketing communications, marketing channels and international marketing on undergraduate, postgraduate and professional programmes.  

Nicki has researched in the area of food marketing to children for her PhD and more recently her research has focused on how technology can be used to improve the student learning experience. She has worked on projects with Pearson piloting their MyMarketing Experience simulation game and REVEL (an interactive e-book). She has delivered workshops and conference presentations on electronic marketing and feedback, using simulations in teaching and the use of flipped teaching.

Nicki is currently studying for a MEd in Higher Education.  


Graduate Diploma in Business Administration
Marketing Concepts

MSc Marketing Suit

MSc Advanced Engineering Management Suit
Marketing and Financial Management


Research interests (Pedagogical)

The use of technology to improve the student learning experience:

  • Flipped teaching
  • Integration of simulation games
  • Electronic submission, marking and feedback

How do placement years impact on students’ final year performance and future employment

Research interests (marketing)

  • Marketing to children
  • Food marketing 

Other activities

  • External examiner for BA International Marketing at Glasgow Caledonian University (2017-2021)
  • Senior Fellow of Higher Education Academy (2016 – to date)
  • Member of Academy of Marketing SIG for Marketing Education (2018 – to date)
  • Associate Member of Chartered Institute of Marketing (2011 – to date)