Dr Edward Turner

Dr Edward Turner

Department of Marketing
Associate Professor

Contact details

University of Birmingham
B15 2TT

Edward joined Birmingham Business School as an Associate Professor in January 2023. Prior to this he worked at Coventry University across a range of roles including Curriculum Lead for Marketing. During this time, he developed extensive teaching experience and has successfully guided marketing programs through accreditations processes (EFMD). He has also led major curriculum development/review activities specialising in the development of authentic assessment strategies. Edward has experience in the use of innovative technologies in teaching, such as marketing simulation platforms. 

Edward completed his PhD at Lancaster University Management School in 2016, the thesis investigated the influence of private equity ownership on lifestyle brands in the UK. Edward is passionate about the interaction between academia and industry, and in 2022 he successfully secured funding from Innovate UK for a Management Knowledge Transfer Partnership (mKTP).


Postgraduate Certificate in Academic Practice in Higher Education. Coventry University, 2017. 

PhD in Marketing. Lancaster University, 2016

 MSc International Business Management Specializing in Entrepreneurship and Innovation. University of Exeter, 2009. 

BSc (Hons) Exercise and Sports Sciences. University of Exeter, 2008.


Services and Retail Strategy

Events and Festival Management

Dissertation & Extended Essay Supervision


Research interests 

Authentic assessment

Technology in teaching and learning

Private equity

Marketing and retail strategy


Carter, L, Spiteri-Cornish, L, Turner, E & Berkeley, N 2021, 'Creating social legacy: flow in mega event ceremonies', Event Management, vol. 25, no. 2, pp. 155-171. https://doi.org/10.3727/152599519X15506259856471 

Turner, E & Alexander, N 2015, 'Returning to the roots of retail: Pop-up retail strategy, connecting past with present.', Paper presented at ACRA Triennial Symposium, United States, 4/03/15 - 7/03/15.