Dr Julie Whiteman

• PhD Sociology, University of Birmingham
• Post Graduate Certificate in Advanced Research Methods, University of Birmingham
• Senior Fellow, Higher Education Academy
• PGCE Post Compulsory Education, Birmingham City University
• BA (Hons) Communication and Audio-Visual Studies with Politics, London Guildhall University

Julie Whiteman is an experienced marketer whose professional experience spans private, public and third sectors. Julie worked for several years in marketing before teaching professional marketing qualifications (Chartered Institute of Marketing and Institute of Sales and Marketing Management) and undertaking her PhD at the University of Birmingham.

Julie has presented her research at international academic conferences and was a recipient of the Emerging Scholar Award at the Third International Conference on Communication and Media Studies at University of California, Berkeley. Julie’s research has been published in leading marketing journals including Journal of Advertising and Journal of Marketing Management.

2026 - 2027

• BSc Marketing Communications
• MSc Marketing Communications

Chalisa Chintrakarn, PhD: The Motivations of Young Thai Women for Undergoing Cosmetic Surgery

Iris Hong-Bich Truong, PhD: Consumer agency in an AI-dominant marketplace - an exploration from the affordance lens

Dylan Dutton, PhD: How does the democratic organisational structure of UK worker cooperatives affect women’s experiences in their workplace?

Marketing research interests:

• Ideological consumption of gender, sexuality, age, ethnicity and class in popular culture
• Practices of consumption
• Intersectional theory and research methods

Pedagogic research interests:

• Creating an inclusive learning environment