Dr Paulina Daw BSc, MSc, PhD

Dr Paulina Daw

Health Services Management Centre
Postdoctoral Research Fellow

Contact details

Address
Park House
40 Edgbaston Park Road
University of Birmingham
Edgbaston
Birmingham
B15 2TT
UK

Dr Paulina Daw is an implementation researcher whose work examines how complex interventions are developed, adapted, embedded and sustained within routine healthcare delivery. Paulina’s research interests include equitable implementation and de-implementation of ineffective interventions and redundant practices.

Qualifications

  • PhD in Implementation Science, University of Birmingham, 2022
  • MSc in Transcultural Mental Healthcare, Queen Mary University of London, 2018
  • BSc in Counselling and Psychotherapy, Coventry University / The Sherwood Psychotherapy Institute, 2012
  • Accredited Member, British Association for Counselling and Psychotherapy
  • Accredited Practitioner and Supervisor, IPT-UK

Biography

Paulina completed her PhD in Implementation Science at the University of Birmingham in 2022. Her doctoral research examined the implementation of the REACH-HF home-based cardiac rehabilitation programme across NHS services. Working with patients, carers and healthcare professionals, she used qualitative methods and routinely collected clinical audit data to examine how the programme was adapted and delivered in practice. This work informed the REACH-HF Service Delivery Guide, developed to support cardiac rehabilitation teams adopting the programme.

Paulina complements her academic implementation research with more than a decade of clinical and operational experience in NHS Talking Therapies services. Her NHS leadership experience includes clinical oversight, team management, supporting service quality and performance, delivering training, supervising therapists, responding to operational pressures, and promoting compassionate, evidence-informed service delivery. This dual perspective informs research that attends to workforce capacity, patient complexity, organisational context, and the practical demands of successful implementation. Her academic work is shaped by an understanding of how evidence, policy and service priorities interact in routine practice, and of the conditions that make new interventions feasible and sustainable.

Postgraduate supervision

Paulina welcomes enquiries from prospective MA, MSc and PhD researchers whose interests align with her work. She is particularly interested in projects examining how evidence-based interventions are adapted and embedded in routine care; how implementation varies across settings; and how services can support equitable and sustainable ways of working.

Research

Paulina’s research applies implementation science and mixed methods to the development, optimisation and evaluation of complex interventions in healthcare systems. Her work is particularly concerned with implementation in routine practice, stakeholder co-production, service improvement and equity.

IMPROVE DKD: optimisation and implementation of digital support in primary care

Within the IMPROVE DKD programme, Paulina contributed to the optimisation and implementation of a multi-component digital intervention to improve the management of people with diabetes and chronic kidney disease in primary care. Working closely with the medical informatics team, she drew on qualitative feedback from patients, carers and NHS staff to refine the intervention and identify requirements for wider implementation.

PERFORM: personalised rehabilitation for people with multiple long-term conditions

Paulina contributed to the NIHR-funded PERFORM programme, which developed and evaluated a personalised exercise rehabilitation and self-management intervention for people with multiple long-term conditions. Her work included co-design and intervention development, healthcare professional training and process evaluation planning, undertaken in collaboration with patients, carers, clinicians, commissioners, policymakers and academic partners.

REACH-HF: implementation of home-based cardiac rehabilitation

Paulina’s doctoral research examined how REACH-HF, a home-based cardiac rehabilitation and self-management programme for people with heart failure, was implemented across NHS services. It explored provider- and system-level implementation leavers, local adaptations, variation in delivery and the relationship between trial evidence and routinely collected outcomes. The findings informed a Service Delivery Guide for cardiac rehabilitation teams.

Mental health services, implementation and service improvements

Paulina’s clinical and operational background in NHS mental health services informs her interest in how psychological interventions, service innovations and digital tools are implemented in routine care, and how staff, patients and organisations respond to change. Her clinical leadership experience strengthens her ability to conduct applied healthcare research that is sensitive to workforce pressures, patient complexity, service constraints and real-world implementation challenges.

Publications

Recent publications

Article

PERFORM research team, Daw, P, Greaves, CJ, Gardiner, N, Doherty, P, Withers, TM, Barradell, AC, O'Halloran, P, Ahmed, Z, Barber, S, Barwell, G, Brown, SE, Dean, S, Echevarria, C, Evans, RA, Ibbotson, T, Jani, BD, Jolly, K, Manifield, JR, Mair, FS, McIntosh, E, Miller, D, Ormandy, P, Smith, SM, Simpson, SA, Waheed, G, Taylor, RS & Singh, SJ 2025, 'Co-design and development of a Personalised Exercise-based Rehabilitation and self-management programme FOR people with Multiple long-term conditions: The PERFORM intervention', Journal of Multimorbidity and Comorbidity, vol. 15, 26335565251367326. https://doi.org/10.1177/26335565251367326

Evans, RA, Simpson, SA, Manifield, JR, Ahmed, Z, Barber, S, Barwell, G, Brown, SE, Daw, P, Dean, SG, Doherty, PJ, Fraser, H, Gardiner, N, Greaves, C, Ibbotson, T, Jani, B, Jolly, K, Mair, F, McIntosh, E, Megaritis, D, Miller, D, Ormandy, P, Smith, S, Vogiatzis, I, Waheed, G, Withers, TM, Taylor, RS & Singh, SJ 2025, 'Personalised exercise-rehabilitation for people with multiple long-term conditions (PERFORM): A randomised feasibility study', BMJ Open, vol. 15, no. 9, e100195. https://doi.org/10.1136/bmjopen-2025-100195

PERFORM research team, Brown, SE, Simpson, SAA, Greaves, C, Daw, P, Dean, SG, Evans, RA, Withers, TM, Ahmed, Z, Barber, S, Barwell, G, Doherty, PJ, Gardiner, N, Ibbotson, T, Jani, B, Jolly, K, Mair, F, Manifield, JR, McIntosh, E, Miller, D, Ormandy, P, Smith, S, Vogiatzis, I, Waheed, G, Taylor, R & Singh, SJ 2025, 'Personalised Exercise Rehabilitation FOR people with Multiple long-term conditions (PERFORM): findings from a process evaluation of a randomised feasibility study', BMJ Open, vol. 15, e100199. https://doi.org/10.1136/bmjopen-2025-100199

Simpson, SA, Evans, RA, Gilbert, HR, Branson, A, Barber, S, McIntosh, E, Ahmed, Z, Dean, SG, Doherty, PJ, Gardiner, N, Greaves, C, Daw, P, Ibbotson, T, Jani, B, Jolly, K, Mair, F, Ormandy, P, Smith, S, Taylor, R & Singh, SJ 2024, 'Personalised Exercise-Rehabilitation FOR people with Multiple long-term conditions (PERFORM): protocol for a randomised feasibility trial', BMJ Open, vol. 14, no. 4, e083255. https://doi.org/10.1136/bmjopen-2023-083255

Daw, P, Harrison, A, Doherty, PJ, van Zanten, JJCSV, Dalal, HM, Taylor, RS, van Beurden, SB, McDonagh, STJ & Greaves, CJ 2022, 'A pragmatic effectiveness-implementation study comparing trial evidence with routinely collected outcome data for patients receiving the REACH-HF home-based cardiac rehabilitation programme', BMC Cardiovascular Disorders, vol. 22, no. 1, 270. https://doi.org/10.1186/s12872-022-02707-5

Daw, P, Wood, GER, Harrison, A, Doherty, PJ, Veldhuijzen van Zanten, JJCS, Dalal, HM, Taylor, RS, van Beurden, SB, McDonagh, STJ & Greaves, CJ 2022, 'Barriers and facilitators to implementation of a home-based cardiac rehabilitation programme for patients with heart failure in the NHS: a mixed-methods study', BMJ Open, vol. 12, no. 7, e060221. https://doi.org/10.1136/bmjopen-2021-060221

Daw, P, Withers, T, Veldhuijzen van Zanten, J, Harrison, A & Greaves, C 2021, 'A systematic review of provider-and system-level factors influencing the delivery of cardiac rehabilitation for heart failure', BMC Health Services Research, vol. 21, no. 1, 1267. https://doi.org/10.1186/s12913-021-07174-w

Daw, P, Beurden, SBV, Greaves, C, Zanten, JJCSVV, Harrison, A, Dalal, H, McDonagh, STJ, Doherty, PJ & Taylor, RS 2020, 'Getting evidence into clinical practice: protocol for evaluation of the implementation of a home-based cardiac rehabilitation programme for patients with heart failure', BMJ Open, vol. 10, no. 6, e036137. https://doi.org/10.1136/bmjopen-2019-036137

Review article

Wood, G, Pykett, J, Daw, P, Agyapong-Badu, S, Banchoff, A, King, AC & Stathi, A 2022, 'The role of urban environments in promoting active and healthy aging: a systematic scoping review of citizen science approaches', Journal of Urban Health, vol. 99, no. 3, pp. 427–456. https://doi.org/10.1007/s11524-022-00622-w

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