LI Applied Custom Fitting


  • BSc Applied Golf Management Studies


Year Two

Traditional club making skills have been replaced with the concept of custom fitting and customisation. People within the golf industry should be able to offer a full generic service to the users of their place of work. In addition to providing a valuable service it also provides a way of competing with the internet and the high street.

The basic process for custom fitting a player is essentially the same, irresptive of the club type. However the Custom Fitter must understand the variables that apply when fitting a player for different clubs - such as drivers and putters.

Modern technology may allow more in-depth analysis and applications of the information gathered when carrying out a custom fit; for example when making shaft recommendations to better players. Through developing an understanding of modern analysis equipment, the data it produces and its relevance and accuracy, students will have the opportunity to critically evaluate, compare and contrast different systems. This module will introduce students to a number of custom fitting and customisation techniques to develop their understanding of the subject and current practices.

Together, all of this will enable Students to become competent to carry out any type of custom fit, on any player and be able to make relevant and sound recommendations.


One 2,000 word assignment (100%)