Marketing and New Technology



Year Two

This module focuses on managing marketing data associated with traditional and new technologies used in marketing practice for decision making and planning. This includes identification of target market selection, planning marketing activities, product and service development and monitoring consumer perceptions. Furthermore, the module examines the role of marketing measurement techniques and the importance of the selection of the appropriate measurement metrics and tools. Students will develop the skills to critically analyse and assess the continuously evolving digital landscape, building the essential skills required by modern marketers to remain competitive in an ‘always on’ society.


Lectures, practical classes and workshops, guided independent study


Reflective essay, Marketing plan