Marketing PhD/MPhil/MSc (Research)

As a PhD student, you will begin working on your research project right at the start of the first year. With the support of team supervision, you will also go through a research training analysis to identify any needs that you may have. For part-time students modules are flexible and can be studied in blocks, part-time or at weekends to fit your commitments.

Birmingham Business School is renowned for its research. With over 130 lecturing and research staff, many internationally recognised authorities in their fields, our research contributes to academic debates worldwide. We undertake projects funded by the Research Councils, major trusts, professional institutions, government departments and the EU.

Course fact file

Type of Course: Doctoral research

Study Options: Full time

Duration: PhD: 3 years full-time equivalent; MPhil: 2 years full-time equivalent; MSc (Research) – 1 year full-time equivalent

Start date: September

Contact

Director of Research: Professor Isabelle Szmigin
PhD Programme Co-ordinator: Dr Tao Zhang

Got a question? Use our ask us anything  facility to get the answer you need

You can contact us on +44 (0)121 414 6696

Details

Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Current priority areas include:

Social Marketing and Society

  • Consumer and marketing ethics
  • Consumer behaviour and issues related to consumption
  • Ethical consumption
  • Psychology of online communication
  • Online privacy issues
  • Transformative consumer research
    Researchers linked to this priority area include Professor Isabelle Szmigin and David Houghton

Business Market Networks and Policy 

  • Business-to-business marketing
  • Antitrust and historical public policy
  • Inter-organisational relationships and conflict
  • Networks and social capital in business-to-business contexts
  • Buyer-supplier relationships

Researchers linked to this priority area include Dr Sheena Leek.

Strategic Marketing and Innovation 

  • Innovation, creativity and new product development
  • Environmental management and sustainability
  • Nascent markets and high technology fields
  • Innovation capabilities and diffusion
  • Construct development and computational simulation techniques

Researchers linked to this priority area include Dr Eric Shiu

Most PhD students will be expected to take the core research methods training courses of the MA Social Research. You will then be able to take more advanced training as appropriate on the basis of a training needs analysis conducted with your supervisor at the beginning of each year.

For part-time students modules are flexible and can be studied in blocks, part time or at weekends to fit your commitments.

Support and training

Birmingham Business School provides dedicated facilities, resources and support to postgraduate students and early career researchers which includes The Midlands Graduate School and Doctoral Training Centres and Programmes. Click to find out more.

Research at the Department of Marketing

Fees and funding

Standard fees apply
Learn more about fees and funding

Scholarships and studentships
Scholarships may be available. International students can often gain funding through overseas research scholarships, Commonwealth scholarships or their home government.

For further information contact the School directly or www.studenthelp.bham.ac.uk.

Entry requirements

Learn more about entry requirements

International students
We accept a range of qualifications from different countries – learn more about international entry requirements 

Standard English language requirements apply

How to apply

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the How to apply pages

Apply now

Contact

Director of Research: Professor Isabelle Szmigin
PhD Programme Co-ordinator: Dr Tao Zhang

Got a question? Use our ask us anything  facility to get the answer you need

You can contact us on +44 (0)121 414 6696

Research interests of staff

Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Current priority areas include:

Social Marketing and Society

  • Consumer and marketing ethics
  • Consumer behaviour and issues related to consumption
  • Ethical consumption
  • Psychology of online communication
  • Online privacy issues
  • Transformative consumer research
    Researchers linked to this priority area include Professor Isabelle Szmigin and David Houghton

Business Market Networks and Policy 

  • Business-to-business marketing
  • Antitrust and historical public policy
  • Inter-organisational relationships and conflict
  • Networks and social capital in business-to-business contexts
  • Buyer-supplier relationships

Researchers linked to this priority area include Dr Sheena Leek.

Strategic Marketing and Innovation 

  • Innovation, creativity and new product development
  • Environmental management and sustainability
  • Nascent markets and high technology fields
  • Innovation capabilities and diffusion
  • Construct development and computational simulation techniques

Researchers linked to this priority area include Dr Eric Shiu.

Most PhD students will be expected to take the core research methods training courses of the MA Social Research. You will then be able to take more advanced training as appropriate on the basis of a training needs analysis conducted with your supervisor at the beginning of each year.

For part-time students modules are flexible and can be studied in blocks, part time or at weekends to fit your commitments.

Related links

Research at the Department of Marketing

Contact

Director of Research: Professor Isabelle Szmigin
PhD Programme Co-ordinator: Dr Tao Zhang

Got a question? Use our ask us anything  facility to get the answer you need

You can contact us on +44 (0)121 414 6696

Employability

If I gain a postgraduate research degree from the Birmingham Business School, what are my career prospects?

The University of Birmingham has recently been ranked 9th in the UK and 55th in the world for post-qualification employability in a global survey of universities commissioned by the International Herald Tribune. This means excellent career prospects for our PhD graduates.

Birmingham’s Marketing graduates are sought after by a wide range of financial, commercial and public sector employers. They can typically offer a wide range of skills including analytical, research, numeracy, communication, team working, as well as political and commercial awareness.

What type of career assistance is available to doctoral researchers in Birmingham Business School?

The University of Birmingham has invested heavily in careers and employability support.  The Careers Team have been praised for enhanced developments within their team and for adopting a model of integrated employability and internship support; something that has been rolled out and implemented across all Schools and Colleges at the University.

Doctoral researchers at Birmingham Business School will benefit from this additional investment; the school  now has its own well qualified dedicated Careers Team to support students with employment opportunities, work placements, internships and how to succeed at interview. In addition, a range of career management, personal development and employer events are run each year by the Careers in Business Team to help you make the most of the opportunities available. 

The University also has dedicated careers advisors for International students who run workshops and networking opportunities with potential employers. These are especially popular with International postgraduate researchers.

Contact

Director of Research: Professor Isabelle Szmigin
PhD Programme Co-ordinator: Dr Tao Zhang

Got a question? Use our ask us anything  facility to get the answer you need

You can contact us on +44 (0)121 414 6696