This Group specifies evidence-based calculations of culturally recognised and personally tailored information on feasible activities to improve health or to gain better services from consumer goods and potentially from other public or commercial services. Users of this education in self-described behaviour can become more ABLE to care for themselves as they wish. They may also, if they want, help to enable others like them. This is because we also analyse the research data volunteered by users of the educational service, and feed the extracted evidence back into the tailoring calculations. This approach also enables improvement in practice by professional providers of healthcare and in consumer goods, and strengthens the scientific evidence base through papers for international peer-reviewed research journals.
The Group aspires to develop a new sort of relationship between the universities research community and individual members of the public and is the base for “enABLEr/s” (evidence-networking Archive of Best Life Education research/services). The enABLEr/s system will also include a “Shopper’s Guide” for information where to obtain goods according to personal specification. This is built on the Personal Cognition software, CoPro, for multi-feature discrimination scaling of cognitive processes (including consumer products), currently being tested on food products in BBSRC-funded projects in the Food Quality & Nutritional Psychology Research Group.
Researchers: Professor David Booth, Phil Booth, Dr Sirous Mobini, Dr Oliver Sharpe
Research students: Antonio Laguna Camacho