Get the latest commentary from our experts In the Birmingham Business School Blog, our researchers offer their thoughts on the latest topical issues.
11 March 2024 A world of AI imagination – Is AI marketing the latest tool for misleading customers? Sarah Montano, Inci Toral Manson, & Kamilya Suleymenova examine the use of Generative AI in marketing, in light of the Glasgow Willy Wonka experience.
06 March 2024 Spring Budget 2024: Some key takeaways Dr Anandadeep Mandal explains some of the key takeaways from today's budget for National Insurance, travel and energy and ISAs.