Case Study
Drama lecturer Dr Joanna Bucknall founded the Immersive Experience Network (IEN) with training and assistance from the Medici team. The hub and online platform support creators to develop work, expand their audiences and grow into financially viable creative companies as well as generating commercial and academic market research, and holding in-person networking events.
Recognising the importance of securing funding, private investment and building public engagement, as well as generating revenue, Bucknall found that Medici offered “a really powerful way to explore these opportunities. It empowered me to begin to understand business and entrepreneurial angles and gave me a solid toolkit to consider my work commercially".