11 March 2024
Sarah Montano, Inci Toral Manson, & Kamilya Suleymenova examine the use of Generative AI in marketing, in light of the Glasgow Willy Wonka experience.
23 February 2024
Sarah Montano, Professor of Retail Marketing, explores what went wrong with the Body Shop, and how such an iconic British high street brand went bust.
14 February 2024
Isabelle Szmigin, Emeritus Professor of Marketing, reacts to the news that the Body Shop has gone into administration.
06 December 2023
Associate Professor Dr Pilar Rojas-Gaviria was honoured with the prestigious Global Marketing Educator of the Year Award at the Women in Marketing (WiM) Awards.
17 November 2023
Toju Duke, founder of Diverse AI, Author of 'Building Responsible AI Algorithms', and former Responsible AI Lead at Google, explores AI as a force for good.
25 October 2023
Birmingham Business School has officially received re-accreditation from the Association of MBAs.
18 August 2023
Professor Sarah Montano has been awarded a National Teaching Fellowship (NTF) by Advance HE, in recognition of her outstanding contribution to teaching.
01 June 2023
Two academics are sharing advice for students undertaking a PhD through alternative format, in a new four-part podcast series.
10 January 2023
Combining poetry and meditation may help researchers to discover new angles on the world through an unorthodox approach to data collection and analysis.
06 September 2022
Experts have created a new way of classifying how foods are marketed globally - organising brands and cuisines into categories such as ‘scary and strange’.
05 January 2022
By Dr Alessandro Gerosa, Department of Marketing.