Department of Marketing

The Department of Marketing at Birmingham Business School delivers internationally excellent research and teaching. Our world renowned research active staff are contributing to the wider field of Marketing and beyond through publications in top ranked journals, organising key events and conferences worldwide, obtaining funding from national and international research councils and grant schemes, and many holding positions on editorial boards of internationally recognised journals. Our teaching impacts at Undergraduate, MSc, MBA and PhD levels. 

Our Research

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Driven by a vibrant mix of young and established researchers, the research within the department is driven by real questions that face business and society.

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Discover the range of exciting Undergraduate, Masters and PhD programmes that faculty from the Department of Marketing help to support.


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Latest news

23 February 2024

The Body Shop – What went wrong?

Sarah Montano, Professor of Retail Marketing, explores what went wrong with the Body Shop, and how such an iconic British high street brand went bust.

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