Marketing news

NewsRSS FeedAtom Feed

'Tis the season to spend on advertising

'Tis the season to spend on advertising
Description
Professor of Marketing Isabelle Szmigin in the Business School blog: What is it about Christmas adverts that makes them so newsworthy?
Date:
17/11/2017
Categories:
Research, Social Sciences

How businesses can help curb obesity this Sugar Awareness Week

How businesses can help curb obesity this Sugar Awareness Week
Description
Professor of Marketing Isabelle Szmigin in the Business School blog: This sugar awareness week, while we should think twice about putting sugar in our tea and coffee or having that second soft drink in a day, we must also put pressure on suppliers and manufacturers to act responsibly and present us with products that help us reduce our calories and of course tooth decay.
Date:
30/10/2017
Categories:
Research, Social Sciences

UK Pension liberalisation: freedom and choice or risk and insecurity?

UK Pension liberalisation: freedom and choice or risk and insecurity?
Description
To mark Pension Awareness Day, guest blogger and Lecturer Social Policy Louise Overton offers her take on pension provision in the UK.
Date:
16/09/2017
Categories:
Research, Social Sciences

Queue the Bank Holiday

Queue the Bank Holiday
Description
"What can customers do to avoid queue frustration? Here are a few tips, which may help you to reflect on how to deal with your wait this bank holiday, if you are unfortunate enough to have one." Professor of Marketing Isabelle Szmigin in the Business School Blog.
Date:
25/08/2017
Categories:
Research, Social Sciences

Waitrose banks on its middle-class base as supermarkets brace for tough times

Waitrose banks on its middle-class base as supermarkets brace for tough times
Description
Isabelle Szmigin in the Conversation: The upmarket store is reining in expansion but doubling down on value-added for its core clients.
Date:
10/02/2017
Categories:
Research, Social Sciences

Struggling to stay healthy in 2017? Bad marketing could be to blame

Struggling to stay healthy in 2017? Bad marketing could be to blame
Description
Isabelle Szmigin in the Conversation: New research shows how marketers get away with making their food look and sound healthier than it really is.
Date:
15/01/2017
Categories:
Research, Social Sciences

Can quotas make gender equality happen in politics? Lessons from business

Can quotas make gender equality happen in politics? Lessons from business
Description
Scott Taylor in the Conversation: Are quotas the best way to challenge sexism and discrimination in politics and workplaces?
Date:
27/09/2016
Categories:
Research, Social Sciences

Is it our fault if we eat too many calories?

Is it our fault if we eat too many calories?
Description
Isabelle Szmigin in the Conversation: It turns out most of us under-report how many calories we consume – but it's not entirely our fault.
Date:
17/08/2016
Categories:
Research, Social Sciences
Displaying 1 to 8 of 48
Previous 1 2 3 4 5 Next