Professor Pervez N. Ghauri

Professor Pervez N. Ghauri

The Department of Strategy and International Business
Professor of International Business

Contact details

University of Birmingham
B15 2TT

Pervez N. Ghauri is Professor of International Business at Birmingham Business School, University of Birmingham. From September 2015 to March 2018, he was Director of PhD Programmes. This role entailed, management, education and policy issues for all (150) PhD students and supervisors in the school. The programme was reorganized to introduce several new policy issues.

His current research includes the MNEDEVELOP project, which is examining how Multinationals from advanced markets can contribute to the achievement of the United Nations Sustainable Development Goals (SDGs) by creatively serving disadvantaged communities in emerging markets, and create competitive advantage at the same time.

Professor Ghauri was founding Editor in Chief for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS) since 2017, and is a Fellow of AIB and EIBA. He is an academic adviser and keynote speaker for several universities and institutions and has appeared on many TV and social media channels across the academic discipline and industry, including:

  1. Interview with Academy of International Business
  2. Q&A with Birmingham Chambers of Commerce on Brexit deal
  3. The Inclusive Digital Model (IDModel) with Oxford University Department of International Development
  4. Article ‘Why the UK should stop talking tough on a no-deal Brexit’, The Conversation (2020)
  5. Panel discussion on ‘Brexit Talks: Deal or no deal?’, TRT WOrld (2020)

Detailed social media engagement activities are available at Professor Ghauri's personal website.  


  • PhD in Business Studies (Uppsala University, Sweden)
  • Master of Business Studies (Uppsala University, Sweden)
  • Bachelor of Commerce (Honours) (University of the Punjab, Lahore, Pakistan)


Prof. Ghauri is a scholar with extensive experience in teaching, research and institution building. Before joining Oslo Business School in Norway (later merged with the Norwegian School of Management) as an Associate Dean, responsible for developing MBA and Executive MBA programmes, which became the flagship programmes for the school, professors Ghauri graduated from Uppsala University in Sweden with a Master and PhD and worked there as Assistant and Associate Professor for several years. He then joined the University of Groningen in Netherlands as Professor and Chair in the Faculty of Management & Organization, where he served the faculty as Dean between 1997 and 2001. During this period, he developed several international Master programmes in collaboration with Uppsala University, Sweden and University of Florida Gainesville, USA.

In 2001, Prof. Ghauri was invited to join Manchester Business School as Professor and Chair, where his main task was to develop an International Business Group and a Master programme in International Business and Management. In 2007, the International Business subject area at Manchester Business School was ranked as fifth in the world, second in Europe and number one in the UK by the Financial Times annual rankingHe then joined King’s College London as a Chaired Professor in May 2008 and worked there until he was approached by the University of Birmingham in 2015, where he is working at present. During the 7 years at King’s, he developed the MSc International Marketing and totally reorganised the MSc in International Management programmes. These 2 programmes are still the flagship programmes at King’s Business School.

During the years at King’s, he had an exciting portfolio of three fully funded research projects (funded by FP7- EU, ESRC and Soderberg’s Foundation Sweden). The focus in these projects has been multinational enterprises and their strategies and activities in Emerging Markets. For example, in the FP7-EU funded project (€ 2.3 million); “The impact of Multinational Enterprises on poverty reduction and sustainable development in Emerging Markets” was investigated. 

At present, he is working on three research projects:

1.     Creating competitive advantage by serving marginalised communities in emerging markets: European firms in Latin America. With Axele Giroud, Manchester Business School, U.K. and Jorge Carniero, FGV, Brazil. Total funding of £1 million by ESRC – FAPESP, U.K.


2.     Creating Competitive Position through Ethical Behaviour: Swedish Firms in Emerging Markets, (with Ulf Elg, Lund University and Sara Hanell from Stockholm School of Economics, Sweden). Total funding of 7.4 million SEK (£700,000) funded by Riksbankens Jubileumsfond, Sweden. Three year project starting January 2019 (Extended for 1 year).


3.     ESRC-GCRF funding for the project, “Digital Technology-based New Business Model for Inclusive Development” (with X. Fu, Oxford University) at a total value of £ 772,000. Awarded in July 2018 with the project starting in September 2018 (Extended for 1 year).


For the IDMODEL project an APP has been developed and launched in Bangladesh that is now being used by people from poorer communities. Universty of Oxford and University of Birmingham are now registering a spin-off company and the idea is to expand the APP to more wider communities and perhaps to other developing countries. The project has thus an huge impact. Both Universities are also working on writing up impact cases.

Prof. Ghauri also sits on the Board of Directors for the Centre of International Business at Leeds University Business School in the U.K. Whilst serving on several review panels worldwide – from reviewing academic programmes through to external assessments for professorships. He is regularly invited to academic and professional conferences as a keynote speaker.

He has published more than 30 books and 160+ journal articles in top level journals. Some of his books have been translated in several languages and are used globally, including the USA, across Europe, China and other Asian countries.


Teaching Experience:

Executive Education 

  1. International Business Negotiations (Also to organizations such as; Airbus Industries, Ericsson and BP) Entry Strategies into Foreign Markets (Also in China to Chinese Managers and Policy makers)
  2. Doing Business in Emerging Markets (Also to members of UK Trade & Investment office) 
  3. The Impact of Globalization on Company Strategies (Also to Chinese Managers) Courses to BP on International Communication and Negotiations, 2007 – 2013 (five years contract 4 - 6 times a year). 
  4. External examiner for MSc (International Management), School of Business, UNIVERSITY OF EDINBURGH, September 2009 - 2011.
  5. External examiner for MBA and MSc (Management) for Leeds University Business School, LEEDS UNIVERSITY, UK, 2002 – 2005. 

Postgraduate supervision

Pervez Ghauri is interested in supervising doctoral research in:

Internationalization process of the firm (e.g., entry strategies)
Multinational Enterprises (MNEs) and emerging markets
the impact of MNEs on local development, poverty reduction and CSR
International business negotiations
Market driving strategies: Beyond market orientation

Professor Ghauri has supervised to completion more than 20 PhD candidates. All of them are now working as Lecturer / Senior Lecturer and Readers in top level Universities such as King’s College London, SOAS University of London, Manchester Business School, University of Groningen, University of Jakarta and National University of Taiwan. Several of junior faculty members whom I mentored are now Professors. At present Professor Ghauri is supervising two PhD students.


1. Multinational Enterprises (MNEs) and emerging markets
2. The impact of MNEs on local development, poverty reduction

3. MNEs and sustainable development reducing inequalities
4. International business negotiations
5. Market driving strategies: Beyond market orientation

Other activities

Over the years Professor Ghauri has served as:

  • Founding Editor in Chief International Business Review
  • Consulting Editor Journal of International Business Studies
  • Fellow Academy of International Business (AIB)
  • Fellow European International Business Academy (EIBA)
  • Board Member EIBA
  • Vice President Academy of international Business (AIB) 2008 - 2010
  • Have organized and chaired several conferences such as; EIBA, AIB-UK, IMP and CIMAR.

In addition, he has served as Visiting Professor at:

University of South Australia, Australia; Uppsala University, Sweden; FGV, Sao Paulo, Brazil; PUC, Rio de Janeiro, Brazil; Lund University, Sweden; University of Vaasa, Finland; Complutense University Madrid, Spain; University of Pavia, Italy; PUC University Rio de Janeiro, Brazil; Maastricht University, The Netherlands; Heinrick-Heine University, Düsseldorf, Germany; Robert-Schuman University, Strasbourg, CERAM School of Management, Nice, University of Lyon and EM Lyon, France; ESCP-Europe, Berlin and Paris University of Kuwait, Kuwait; University of Bahrain, Bahrain; University of Valancia, Spain; Michigan State University, USA and Georgia State University, USA.


Highlight publications

Ghauri, PN, Fu, X & Minayora, A 2022, 'Digital technology-based entrepreneurial pursuit of the marginalised communities', Journal of International Management, vol. 28, no. 2, 100948.

Fu, X, Fu, X, Ghauri, PN & Hou, J 2022, 'International collaboration and innovation: evidence from a leading Chinese multinational enterprise', Journal of World Business, vol. 57, no. 4, 101329.

Fu, X, Ghauri, PN, Ogbonna, N & Xing, X 2022, 'Platform-based business model and entrepreneurs from Base of the Pyramid', Technovation.

G. Rammal, H, L. Rose, E, Ghauri, PN, Ørberg Jensen, PD, Kipping, M, Petersen, B & Scerri, M 2022, 'Economic nationalism and internationalization of services: review and research agenda', Journal of World Business, vol. 57, no. 3, 101314.

Abosag, I & Ghauri, PN 2022, 'Et-Moone (ميانة) versus Wasta (واسطة): understanding the concept of Et-Moone-based Wasta', Industrial Marketing Management, vol. 100, pp. 88-95.

Recent publications


Lee, JY, Yang, YS & Ghauri, PN 2023, 'E-commerce policy environment, digital platform, and internationalization of Chinese new ventures: the moderating effects of COVID-19 pandemic', Management International Review, vol. 63, no. 1, pp. 57–90.

Khan, H, Khan, H, Abosag, I & Ghauri, PN 2023, 'Examining the efficacy of non-market and market driving activities of B2B international firms', Industrial Marketing Management, vol. 111, pp. 97-108.

Ghauri, PN, Xiao, SS, Park, BI & Choi, S 2023, 'Protectionism and its Impact on MNC Subsidiaries’ Performance', Management International Review.

Fu, X, Fu, X, Ghauri, PN & Khan, H 2023, 'Tackling exigent grand challenges through corporate social innovation: Evidence from the COVID-19 pandemic', Journal of Product Innovation Management.

Lee, JY, Yang, YS, Ghauri, PN & Park, BI 2022, 'The impact of social media and digital platforms experience on SME international orientation: the moderating role of COVID-19 pandemic', Journal of International Management, vol. 28, no. 4, 100950.

Ghauri, P 2022, 'The role of multinational enterprises in achieving sustainable development goals', AIB Insights, vol. 22, no. 1, pp. 1-5.

Nguyen, HTT, Larimo, J & Ghauri, P 2022, 'Understanding foreign divestment: the impacts of economic and political friction', Journal of Business Research, vol. 139, pp. 675-691.

Park, C, Ghauri, PN, Lee, JY & Golmohammadi, I 2022, 'Unveiling the black box of IJV innovativeness: the role of explicit and tacit knowledge transfer', Journal of International Management.

Elg, U & Ghauri, PN 2021, 'A global marketing logic: local stakeholders’ influence in diverse emerging markets', International Marketing Review, vol. 38, no. 6, pp. 1166-1188.

Chapter (peer-reviewed)

Oliveira, R, Cathcart, J, Giroud, A, Carneiro, J & Ghauri, P 2023, MNEs and disadvantaged communities in emerging markets: Paths to SDG8. in R Sinkovics & O Kuivalainen (eds), International Business and SDG8 – Are we on course?. The Academy of International Business, Palgrave Macmillan.


Larimo, J, Arte, P, Sousa, CMP, Ghauri, PN & Mata, J 2022, Introduction to the Research Handbook on Foreign Exit, Relocation and Re-entry. in J Larimo, P Arte, CMP Sousa, P Ghauri & J Mata (eds), Research Handbook on Foreign Exit, Relocation and Re-entry. Research Handbooks in Business and Management series, Edward Elgar Publishing Ltd., pp. 1-9.

Ghauri, PN & Cooke, FL 2022, MNEs and United Nations’ Sustainable Development Goals. in H Merchant (ed.), The New Frontiers of International Business: Development, Evolving Topics, and Implications for Practice. 1 edn, Contributions to Management Science, Springer, pp. 329-344.

Ghauri, PN & Ott, UF 2022, Post-brexit Trade Policy and Its Impact on United Kingdom’s Economy. in A Karhu & E Haaja (eds), Global Trade and Trade Governance During De-Globalization: Transforming Trade Policy for Not-So-United World. 1 edn, International Political Economy Series, Palgrave Macmillan, pp. 109-121.

Larimo, J, Arte, P, Sousa, CMP, Ghauri, P & Mata, J 2022, Taking stock of foreign exit, relocation and re-entry: current research and future directions. in J Larimo, P Arte, C Sousa, P Ghauri & J Mata (eds), Research Handbook on Foreign Exit, Relocation and Re-entry: Theoretical Perspectives and Empirical Evidence. Research Handbooks in Business and Management series, Edward Elgar Publishing Ltd., pp. 370–384.


Tung, RL, Knight, G, Ghauri, P, Prashantham, S & Fang, T 2023, 'Disruptive knowledge in international business research: A pipe dream or attainable target?', Journal of International Business Studies, vol. 54, no. 9, pp. 1589-1598.

View all publications in research portal


  • Sustainability
  • Brexit
  • Multinational Enterprise Strategy
  • Negotiationa

Media experience

Media Appearances:

  1. Interview with Academy of International Business. About Frontline IB 
  2. Q&A with Birmingham Chambers of Commerce on Brexit deal    
  3. The Inclusive Digital Model (IDModel) with Oxford University Department of International Development. Available at -
  4. Article ‘Why the UK should stop talking tough on a no-deal Brexit’, The Conversation (2020). Available at -  
  5. Panel discussion on ‘Brexit Talks: Deal or no deal?’, TRT WOrld (2020)  
More social media engagement, please visit Professor Ghauri's personal website.