Dr Nicola Newman

Dr Nicola Newman

Department of Marketing
Reader in Business Education
Director of Taught Postgraduate Programmes

Contact details

Address
Department of Marketing
Birmingham Business School
University House
University of Birmingham
Edgbaston, Birmingham
B15 2TY

Nicki Newman is the Director of Taught Postgraduate Programmes and a Reader in Business Education. She has taught a range of marketing subjects on undergraduate, postgraduate and professional programmes. She specialises in teaching introduction to marketing and marketing communications.

She is currently studying for a MEd in Higher Education and her pedagogical research has been focused on the use of technology to improve the student learning experience in Higher Education. She has worked with Pearson on a range of projects piloting some of their digital products. 

Qualifications

  • Postgraduate Certificate in Learning and Teaching, University of Sheffield, 2014
  • PhD in Marketing, University of Sheffield, 2011
  • MBA (Finance), University of Sheffield, 2002
  • BSc (Hons) in Accountancy with Law, University of East Anglia, 2002
  • Senior Fellow of the Higher Education Academy

Biography

Dr Nicki Newman is a Reader in Business Education and the Director of Taught Postgraduate Programmes.

Before joining Birmingham Business School in 2018, Nicki worked at Sheffield University Management School (2003 – 2018) initially as a part time tutor whilst completing her PhD and later as a University and Senior University Teacher in Marketing. She has held the roles of Undergraduate Director for Teaching Quality and Enhancement and the Divisional Director for Teaching Quality (Marketing, International Business, Entrepreneurship and Strategy Division).

In addition to the University of Sheffield, Nicki has taught at Hallam University, Sheffield University International College and Oxford School of Marketing. She has taught a range of marketing subjects including introduction to marketing, integrated marketing communications, marketing channels and international marketing on undergraduate, postgraduate and professional programmes.  

Nicki has researched in the area of food marketing to children for her PhD and more recently her research has focused on how technology can be used to improve the student learning experience. She has worked on projects with Pearson piloting their MyMarketing Experience simulation game and REVEL (an interactive e-book). She has delivered workshops and conference presentations on electronic marketing and feedback, using simulations in teaching and the use of flipped teaching.

Nicki is currently studying for a MEd in Higher Education.  

Teaching

Graduate Diploma in Business Administration
Marketing Concepts

MSc Marketing Suit
E-marketing

MSc Advanced Engineering Management Suit
Marketing and Financial Management

Research

Research interests (Pedagogical)

The use of technology to improve the student learning experience:

  • Flipped teaching
  • Integration of simulation games
  • Electronic submission, marking and feedback

How do placement years impact on students’ final year performance and future employment

Research interests (marketing)

  • Marketing to children
  • Food marketing 

Other activities

  • External examiner for BA International Marketing at Glasgow Caledonian University (2017-2021)
  • Senior Fellow of Higher Education Academy (2016 – to date)
  • Member of Academy of Marketing SIG for Marketing Education (2018 – to date)
  • Associate Member of Chartered Institute of Marketing (2011 – to date)

Publications

Newman, N. (2018) Teaching marketing ethics through short films. Working paper presented at the Academy of Marketing Conference, 2nd-5th July 2018, Stirling.

McGinn, C. & Newman, N. (2018) Does supermarket loyalty exist? Full paper presented at the Academy of Marketing Conference, 2nd-5th July 2018, Stirling.

Kerridge, C., Newman, N. & Domenici, M. (2016) Taking that step into the digital realm (through the use of simulations). Workshop delivered at the 5th CABS Learning, Teaching & Student Experience Annual Conference, 26th-27th April 2016, Birmingham.

Newman, N. (2015) Flipped teaching for international postgraduate students. Paper presented at the 7th International EDULEARN conference, 6th-8th July 2015, Barcelona.

Oates, C.J., Newman, N. and Tziortzi, A. (2014) Parents beliefs about and attitudes to children’s advertising. In: Blades, M., Oates, C.J., Blumberg, F. and Gunter, B. (ed.), Advertising to children – new directions and new media. UK, Palgrave-Macmillan.

Newman, N & Oates, C. J. (2014) Parental mediation of marketing communications aimed at children. International Journal of Advertising, 33 (3), 579-598.

Simson, M., Padmore, J. and Newman, N. (2012) “Towards a new model of success and performance in SMEs”, International Journal of Entrepreneurial Behaviour & Research. 18 (3), 264-285.  

Oates, C.J. and Newman, N. (2010) “Food types on young children’s television in the UK: programming, advertising and sponsorship”, Young Consumers, 11 (3), 160-169.