Recent publications
Book
Varman, R & Vijay, D 2022, Organizing Resistance and Imagining Alternatives in India. Cambridge University Press.
Vijay, D & Varman, R 2018, Alternative Organisations in India: Undoing Boundaries. Cambridge University Press.
Article
Eckhardt, GM, Belk, RW, Bradford, T, Dobscha, S, Ger, G & Varman, R 2022, 'Decolonizing marketing', Consumption Markets and Culture, vol. 25, no. 2, pp. 176–186. https://doi.org/10.1080/10253866.2021.1996734
Varman, R, Sreekumar, H & Belk, RW 2022, 'Money, sacrificial work, and poor consumers', Journal of Consumer Research, vol. 49, no. 4, pp. 657–677. https://doi.org/10.1093/jcr/ucac008
Varman, R, Vijay, D & Skålén, P 2022, 'The conflicting conventions of care: transformative service as justice and agape', Journal of Service Research, vol. 25, no. 1, pp. 86-107. https://doi.org/10.1177/10946705211018503
Chatzidakis, A, Maclaren, P & Varman, R 2021, 'The regeneration of consumer movement solidarity', Journal of Consumer Research, vol. 48, no. 2.
Varman, R, Skålén, P, Belk, RW & Chaudhuri, HR 2020, 'Normative violence in domestic service: a study of exploitation, status, and grievability', Journal of Business Ethics. https://doi.org/10.1007/s10551-020-04444-1
Sreekumar, H & Varman, R 2019, 'Vagabonds at the margins: acculturation, subalterns, and competing worth', Journal of Macromarketing, vol. 39, no. 1, pp. 37-52. https://doi.org/10.1177/0276146718815939
Varman, R & Vijay, D 2018, 'Dispossessing vulnerable consumers: derealization, desubjectification, and violence', Marketing Theory, vol. 18, no. 3, pp. 307-326. https://doi.org/10.1177/1470593117753980
Chapter
Varman, R & Vijay, D 2022, Capitalist Deathworlds and Alternative Worldmaking. in R Varman & D Vijay (eds), Organizing Resistance and Imagining Alternatives in India. Cambridge University Press.
Varman, R & Vijay, D 2022, Organizing Resistance and Imagining Alternatives in India. in Organizing Resistance and Imagining Alternatives in India. Cambridge University Press.
Varman, R & Vijay, D 2021, The Thanatopolitics of Neoliberalism and Consumer Precarity. in Y Minowa & R Belk (eds), Consumer Culture Theory in Asia.
Sreekumar, H & Varman, R 2019, The Development of Political Consumerism in India. in The Oxford Handbook of Political Consumerism. Oxford: Oxford University Press.
Editorial
Kravets, O & Varman, R 2022, 'Introduction to special issue: Hierarchies of knowledge in marketing theory', Marketing Theory, vol. 22, no. 2, pp. 127–133. https://doi.org/10.1177/14705931221089326
Varman, R & Dholakia, N 2018, 'Editorial', Journal of Historical Research in Marketing, vol. 10, no. 3, pp. 194-196. https://doi.org/10.1108/JHRM-08-2018-079
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