Cruz, A, Cardoso, F & Rojas Gaviria, PX 2022, 'Crafting food products for culturally diverse markets: a narrative synthesis', Journal of Business Research, vol. 153, pp. 19-34. https://doi.org/10.1016/j.jbusres.2022.07.051
Preece, C, Rodner, V & Rojas Gaviria, PX 2022, 'Landing in affective atmospheres', Marketing Theory. https://doi.org/10.1177/14705931221076561
Rojas Gaviria, PX & Canniford, R 2022, 'Poetic Meditation: (re)presenting the mystery of the field', Journal of Marketing Management. https://doi.org/10.1080/0267257X.2022.2112611
Rojas Gaviria, PX 2022, 'The affective tones of academic life', Journal of Customer Behaviour, vol. 21, no. 1-2, pp. 11-14. https://doi.org/10.1362/147539222X16620495972455
Bajde, D & Rojas Gaviria, PX 2021, 'Creating responsible subjects: the role of mediated affective encounters', Journal of Consumer Research. https://doi.org/10.1093/jcr/ucab019
Rojas Gaviria, PX 2021, 'Poetizing to improve consumer representation', Marketing Theory. https://doi.org/10.1177/14705931211027941
Cardoso, F, Rojas Gaviria, PX & Scaraboto, D 2020, 'Restoring balance: how consumers orchestrate family care following unplanned disruptions', Journal of Marketing Management. https://doi.org/10.1080/0267257X.2020.1780297
Rojas Gaviria, PX 2019, 'Broken bodies', Consumption, Markets and Culture, vol. 23, no. 4, pp. 407-409. https://doi.org/10.1080/10253866.2019.1615482
Rojas Gaviria, PX, Cardoso, F, Scaraboto, D & de Araujo , L 2019, 'Motherhood in migration: schools as acculturation agents', Consumption, Markets and Culture, vol. 22, no. 4, pp. 383-405. https://doi.org/10.1080/10253866.2018.1512245
Rojas Gaviria, PX 2016, 'Oneself for another: the construction of intimacy in a world of strangers', Journal of Business Research, vol. 69, no. 1, pp. 83-93. https://doi.org/10.1016/j.jbusres.2015.07.023
Rojas Gaviria, PX 2021, Poetic orientation for creating and writing. in F Kerrigan & C Preece (eds), Marketing the Arts: Breaking Boundaries. Routledge.
Badje, D & Rojas Gaviria, PX 2018, The romantic potential of money: when credit becomes a gift. in Y Minowa & RW Belk (eds), Gifts, Romance, and Consumer Culture. 1 edn, Routledge Interpretive Marketing Research, Routledge, New York, pp. 173-183.
Rojas Gaviria, PX 2017, Becoming Morally Cosmopolitan: The Interplay of Inner–Outer Moral Commitments in the Marketplace. in Cosmopolitanism, Markets, and Consumption. Palgrave Macmillan.
Cardoso, F, Cruz, A & Rojas Gaviria, PX 2020, The Exquisite Exotic: Revalorization of Culinary Ingredients and Traditional Food Practices in the Global Marketplace. in NA-Advances in Consumer Research. Association For Consumer Research.
Rojas Gaviria, PX, Del Bucchia, C & Quental, C 2020, ‘The Foreigner Within Us’: Catharsis Amid Horror and Confusion in Menopause. in J Argo, TM Lowrey & HJ Schau (eds), NA - Advances in Consumer Research. vol. 48, Association For Consumer Research, Duluth, pp. 1106-1111. <https://www.acrwebsite.org/volumes/2661468/volumes/v48/NA-48>
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