Dr Amin Nazifi

Dr Amin Nazifi

Department of Marketing
Senior Lecturer in Marketing

Contact details

Address
Room 249, University House
Birmingham Business School
University of Birmingham
Edgbaston
Birmingham
B15 2TY

Amin is a Senior Lecturer in Marketing at Birmingham Business School, University of Birmingham. Amin holds a PhD in Marketing from the University of Edinburgh. His primary research centres around services marketing (service failure and recovery, proactivity and service termination) and application of new technologies (such as Blockchain and AI). Amin’s research has appeared in some of the world leading business journals including Journal of Service Research, Journal of Business Research and Annals of Tourism Research. He has also received a grant from Academy of Marketing for his research on gamification in a service recovery context.

Qualifications

  • PhD in Management, University of Edinburgh, 2017
  • MSc in International Business, ESCP Europe (Paris), 2011
  • MBA, Asian Institute of Technology, 2009
  • BEng in Industrial Engineering, Mazandaran University of Science and Technology, 2006
  • Fellow of the Higher Education Academy, 2019

Biography

Amin joined Birmingham Business School as a Senior Lecturer in July 2021. Prior to this, Amin was a Lecturer at University of Strathclyde. He completed his PhD at the University of Edinburgh where he investigated the consequences of unilateral termination of customer relationships.

His current research focus is on service failure and recovery, proactivity and consumer well-being. He is particularly interested in the impact of new technologies on customer satisfaction & loyalty as well as consumer well-being. His research has been published in a range of service and marketing journals including Journal of Service Research, Annals of Tourism Research, Journal of Business Research, European Journal of Marketing, and Journal of Service Theory & Practice. He serves on the Editorial Board (and Associate Editor for Marketing) of the Iranian Journal of Management Studies and regularly reviews articles for various journals such as Journal of Service Research, Journal of Business Research, Journal of Service Theory & Practice, and Journal of Product & Brand Management.

He is a Fellow of the Higher Education Academy and has taught various courses in Marketing and Research Methods at both UG and PG levels. He also has solid experience of supervising honour’s, master’s and doctoral students.

Before pursuing a career in academia, Amin worked several years in a number of industries including Financial Services, Non-profit, and Tourism in different countries across Asia and Europe.

Teaching

Research Methods

Marketing & New Technology

Research

  • Service failure and recovery
  • Service termination
  • Customer satisfaction and loyalty
  • Proactivity
  • Consumer wellbeing
  • Emerging technologies
  • Gamification
  • Quantitative research methods
  • Experimental research

Publications

Journal Articles: 

Raki, A., D. Nayer, A. Nazifi, M. Alexander, and S. Seyfi (2021) “Tourism Recovery Strategies During Major Crises: The Role of Proactivity,” Annals of Tourism Research, (Published Online First, https://doi.org/10.1016/j.annals.2021.103144).

Nazifi, A., S. Murdy, B. Marder, J. Gäthke, and B. Shabani (2021) “A Bit(coin) of Happiness After a Failure: An Empirical Examination of the Effectiveness of Cryptocurrencies as an Innovative Recovery Tool,” Journal of Business Research, 124 (January), 494-505.

Nazifi, A., D. El-Manstrly, A. Tregear, and K. Auxtova (2021) “Customers’ Attitudinal, Emotional and Behavioural Responses to Firm-Initiated Service Termination”, Journal of Service Theory & Practice, 31 (1), 65-81.

Nazifi, A., K. Gelbrich, Y. Grégoire, S. Koch, D. El-Manstrly, and J. Wirtz (2021) “Proactive Handling of Flight Overbooking: How to Reduce Negative eWOM and the Costs of Bumping Customers,” Journal of Service Research, 24 (2), 206-225.

Story, V.M., J. Zolkiewski, K. Verleye, A. Nazifi, C. Hannibal, A. Grimes, and L. Abboud (2020) “ Stepping out of the shadows: Supporting actors’ strategies for managing end-user experiences in service ecosystems,” Journal of Business Research, 116 (August), 401-411.

Nazifi, A., D. El-Manstrly, and K. Gelbrich (2019) “How to Compensate Customers after a Firm-Initiated Service Termination,” European Journal of Marketing, 54 (1), 26-48.

Refereed Conference papers: 

Nayer, D., A. Nazifi, and A. Wilson (2021) “Transformative Sharing Services at the Base of the Pyramid segment,” 30th Annual Frontiers in Service Conference, Temple University (Virtual), USA, 10-13 June.

Nazifi, A., H. Roschk, and A. Wilson (2020) “Gamification and its Role in Service Recovery,” 29th Annual Frontiers in Service Conference, Boston, USA, 25-28 June.

Nazifi, A., J. Gäthke, and S. Murdy (2020) “Monetary Compensation 2.0: Investigating the Efficacy of Crypto Compensation,” 7th International conference on Serviceology (ICSERV 2020), Osaka, Japan, 13-15 March.

Nazifi, A., D. El-Manstrly, and K. Gelbrich (2019) “Customers' reactions to intentional service failures,” 16th International Research Symposium on Advancing Service Research and Practice, Karlstad, Sweden, 10-13 June.

Nazifi, A., D. El-Manstrly, and K. Gelbrich (2018) “An Examination of Service Recovery in an Intentional Failure Context,” 27th Annual Frontiers in Service Conference, Austin, USA, 4-8 September.

Nazifi, A. and D. El-Manstrly (2018) “A Comprehensive Classification of Services Failures Based on Intentionality and Duration of Failures,” 10th SERVSIG Conference, Paris, France, 13-17 June.

Nazifi, A. and D. El-Manstrly (2017) “Time to Love You and Leave You: The Effectiveness of Different Types of Compensation in a Service Termination Context,” 26th Annual Frontiers in Service Conference, New York, USA, June 22-25.

Nazifi, A. and D. El-Manstrly (2017) “Structured Abstract: Customers’ Attitudinal, Emotional and Behavioural Responses to Firm-Initiated Service Termination,” 45th AMS Annual Conference, San Diego, USA, May 24-26.

Nazifi, A. and D. El-Manstrly (2016) “A Drivers of perceived justice in a service termination context,” 45th  EMAC Annual Conference, Oslo, Norway, May 24 - 27.

Nazifi, A. and D. El-Manstrly (2016) “Structured Abstract: An Empirical Examination of the Effectiveness of Different Types of Compensation in a Service Termination Context,” 44th AMS Annual Conference, Orlando, USA, May 18-20.

Nazifi, A. and D. El-Manstrly (2015) “An Empirical Examination of Customer Disengagement Strategies, Perceived Justice And Negative Behaviours,” 44th EMAC Annual Conference, Leuven, Belgium, May 26 - 29.

Nazifi, A. and D. El-Manstrly (2015) “An Empirical Examination of Firm-Initiated Service Termination: A Perceived Justice Perspective,” 43rd AMS Annual Conference, Denver, USA May 12-14.