Dr Cristina Sambrook

Dr Cristina Sambrook

Department of Marketing
Senior Lecturer
Director, MBA Programmes

Contact details

Room 159, University House
University of Birmingham
B15 2TT

Prior to joining the Business School, Cristina had an international career as a consultant and project manager; she lived in several countries and worked in Romania, Israel and UK on political campaigns, foreign investments and law. She was adviser to the Romanian Chief Negotiator with the EU during Romania’s accession negotiations, as well as consulting freelance on anti-corruption legislation and strategy for various NGOs (Israel, UK).

Her current interests lie in the area of cross-cultural communication, leadership, personal branding and international marketing strategy.


  • PhD in Public International Law (cum laude), University of Bucharest, Romania, 2005
  • MA in Diplomatic Studies, Diplomatic Academy of London, University of Westminster, 2003
  • PGDip in Contemporary European Studies (with distinction), Sussex University, 2002
  • LL.B. (with distinction) - Babes Bolyai University, Romania, 2000


Cristina teaches Cross Cultural Communication (MSc International Marketing), International Business Experience (MBA), Global Marketing Leadership (MBA) and Fundamentals of Leadership (UG).  She also supervises undergraduate and postgraduate dissertations.


  • International marketing strategy
  • Cross cultural communication & management
  • Personal branding, leadership
  • Good governance