Dr Scott Jones

Dr Scott Jones

Business School
Assistant Professor of Marketing

Contact details

Birmingham Business School
University of Birmingham
B15 2TT

Dr Scott Jones is an Assistant Professor in Marketing at the University of Birmingham.


  • PhD in Marketing, Lancaster University (2021)
  • PG Certificate in Teaching and Learning in Higher Education, Sheffield Hallam University (2015)
  • MA in Marketing and Public Relations, UCLAN (2013)
  • Postgraduate Diploma in Marketing, Chartered Institute of Marketing (CIM) (2010)
  • Post Graduate Certificate in Education (School and Post-compulsory Education), Lancaster University (2007)
  • BA (Hons) in Business Management, University of Hull (2001)


Scott Jones is an Assistant Professor in Marketing. Before joining Birmingham Business School, Scott was a Senior Lecturer in the Marketing at Sheffield Business School and has fifteen years of teaching experience in marketing. Scott is an experienced Chartered Marketer and has previously worked in marketing and management, before teaching marketing qualifications and undertaking his PhD at Lancaster University. 

Scott is a Consumer Culture Theory (CCT) scholar, and his research interests lie in cultural aspects of consumption. His current interests include forms of escapism, fandom, and behaviours and attitudes to food waste and consumption. He has developed an interest in alternative research formats and dissemination, including storytelling, videography, and podcasts. In 2022, Scott was awarded funding to develop a podcast series exploring PhD publication by alternative format. Scott has presented his research at national and international conferences and has published in a number of leading journals, including, Marketing Theory, Journal of Business Research, and the Journal of Marketing Management.


LM Digital Marketing Live Project


  • Consumer Culture Theory (CCT)
  • Branding
  • Celebrity branding
  • Social media and brands
  • Fandom Studies
  • Ethical Consumption Practices
  • Food consumption and waste
  • Marketing Education 

Other activities

External Examiner for Marketing Degree programmes at Bolton University (2023-2027) 

Fellow of Higher Education Academy (FHEA) (2015 – to date) 

Chartered Marketer and Associate Member of Chartered Institute of Marketing (2010 – to date) 

Funding/Grant Award (2022) from the Academy of Marketing to produce a podcast series, in collaboration with Dr Anuja Pradhan (University of Southern Demark). Podcast title: Undertaking a PhD by publication and approaching your viva. 

Ad Hoc Reviewer:

Marketing Theory

Journal of Marketing Management


Recent publications


Jones, S, Singh, P & Dean, D 2023, 'To Bin or Not to Bin?', Journal of Customer Behaviour, vol. 22, no. 1-2, pp. 68-77. https://doi.org/10.1362/147539223X16838127399223

Jones, S, Cronin, J & Piacentini, MG 2022, 'Celebrity brand break-up: fan experiences of para-loveshock', Journal of Business Research, vol. 145, pp. 720-731. https://doi.org/10.1016/j.jbusres.2022.03.039

Jones, S 2020, 'Existential Isolation…Press Play to Escape', Marketing Theory, vol. 20, no. 2, pp. 203-210. https://doi.org/10.1177/1470593119897758

Jones, S, Cronin, J & Piacentini, M 2020, 'The interrupted world: Surrealist disruption and altered escapes from reality', Marketing Theory, vol. 20, no. 4, pp. 459-480. https://doi.org/10.1177/1470593120914705

Jones, S & Coombes, PH 2020, 'Toward auto-netnography in consumer studies', International Journal of Market Research , vol. 62, no. 6, pp. 658-665.

Jones, S, Cronin, J & Piacentini, MG 2018, 'Mapping the extended frontiers of escapism: binge-watching and hyperdiegetic exploration', Journal of Marketing Management, vol. 34, no. 5-6, pp. 497-508. https://doi.org/10.1080/0267257X.2018.1477818

View all publications in research portal