Recent publications
Article
Nazifi, A, Roschk, H, Marder, B & Leclercq, T 2025, 'Spinning the Wheel: The Effectiveness of Gamification in Service Recovery', Journal of Service Research, pp. 1-19. https://doi.org/10.1177/10946705241307681
Nazifi, A, Seyfi, S & Roschk, H 2025, 'The role of inferred motive in shaping tourists’ reactions to intentional failures', Current Issues in Tourism. https://doi.org/10.1080/13683500.2025.2483815
Seyfi, S, Kim, MJ, Nazifi, A, Murdy, S & Vo-Thanh, T 2025, 'Understanding tourist barriers and personality influences in embracing generative AI for travel planning and decision-making', International Journal of Hospitality Management, vol. 126, 104105. https://doi.org/10.1016/j.ijhm.2025.104105
Gelbrich, K, Voigt, S & Nazifi, A 2023, 'Remedy management for product recalls in the automotive industry: How car dealers should time the repair and communicate its outcome', Journal of Business Research, vol. 167, 114173. https://doi.org/10.1016/j.jbusres.2023.114173
Nazifi, A, Roschk, H, Villarroel Ordenes, F & Marder, B 2022, 'Bad Intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions', Journal of Travel Research, vol. 61, no. 8, pp. 1808-1827. https://doi.org/10.1177/00472875211044221
Nazifi, A, Murdy, S, Marder, B, Gäthke, J & Shabani, B 2021, 'A Bit(coin) of happiness after a failure: an empirical examination of the effectiveness of cryptocurrencies as an innovative recovery tool', Journal of Business Research, vol. 124, pp. 494-505. https://doi.org/10.1016/j.jbusres.2020.11.012
Nazifi, A, Gelbrich, K, Grégoire, Y, Koch, S, El-Manstrly, D & Wirtz, J 2021, 'Proactive handling of flight overbooking: how to reduce negative eWOM and the costs of bumping customers', Journal of Service Research, vol. 24, no. 2, pp. 206-225. https://doi.org/10.1177/1094670520933683
Raki, A, Nayer, D, Nazifi, A, Alexander, M & Seyfi, S 2021, 'Tourism recovery strategies during major crises: the role of proactivity', Annals of Tourism Research, vol. 90, 103144. https://doi.org/10.1016/j.annals.2021.103144
Story, V, Zolkiewski, J, Verleye, K, Nazifi, A, Hannibal, C, Grimes, T & Abboud, L 2020, 'Stepping out of the shadows: supporting actors' strategies for managing end-user experiences in service ecosystems', Journal of Business Research, vol. 116, pp. 401-411. https://doi.org/10.1016/j.jbusres.2020.04.029
Nazifi, A, El-Manstrly, D, Tregear, A & Auxtova, K 2020, 'The impact of termination severity on customers' emotional, attitudinal and behavioral reactions', Journal of Service Theory and Practice. https://doi.org/10.1108/JSTP-10-2019-0224
Chapter
Shabani, B, Tucker, H & Nazifi, A 2020, UNESCO's world heritage sites. in S Seyfi & CM Hall (eds), the interplay between international and local branding for the Gonbad-e Qābus brick tower, Iran. Contemporary Geographies of Leisure, Tourism and Mobility, Routledge Taylor & Francis Group, Abingdon, pp. 187-201. https://doi.org/10.4324/9780429279065-12
Abstract
Nazifi, A & Roschk, H 2022, 'Spin it to win it! The Effectiveness of Gamification in Service Recovery', 12th AMA SERVSIG conference, Glasgow, United Kingdom, 16/06/22 - 18/06/22.
Nayer, D, Nazifi, A & Wilson, A 2021, 'Transformative sharing services at the base of the pyramid segment', 2021 Frontiers in Service Conference, Philadelphia, United States, 9/07/21 - 10/07/21.
Conference contribution
Nazifi, A 2023, The Dark Side of Technology: Financial Literacy and Consumer Well-being in the Fintech Era. in K Hu & JS Park (eds), Re-imagining service to enhance human life and society: QUIS18 Proceedings, VinUniversity, Hanoi June 20-23, 2023. VinUniversity, pp. 190-192, 18th International Research Symposium on Service Excellence in Management, Hanoi, Viet Nam, 20/06/23.
Paper
Nazifi, A, Roschk, H & Wilson, A 2020, 'Gamification and its role in service recovery: Frontiers in Service 2020'. <https://www.servsig.org/wordpress/2019/08/frontiers-in-service-2020/>
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